Mobile Monday edition December was all about SoLoMo (social local mobile). I was asked to talk about the mobile part.

1. About the Mo in SoLoMo
Mobile Monday Bxl – 12th of December 2011
Mobile evangelist @ Dorien Aerts
www.mobilevikings.com @theonehitwonder

2. • What about the Mo?
• What about SoLoMo?
• What about the future?

3. Since Q4 2010 sales smartphones > pc’s
(via In the pocket)

4. Worldwide growth of 3G
(via In the Pocket)

5. Mobile internet catches up with desktop internet
(via In the Pocket)

6. Belgium
Today :
More than 2 million smartphones in Belgium
Via Isobar Mobile, mei 2011

7. Belgium
Today :
More than 2 million smartphones in Belgium
Via Isobar Mobile, mei 2011
2013 :
1 of 2 Belgians (5 million) has a smartphone
Via Insites Consulting

8. Our belief
Technology is ready
-> mobile internet is stable and fast enough for
mobile social and local services

9. The proof?
Since Apple’s integration (ios 5), monthly signups to
Twitter are up 25%.
http://www.iphoneclub.nl/155907/ios-5-zorgt-voor-25-procent-meer-twitter-aanmeldingen-per-
maand/

10. What’s stopping us?
Via express.be

11. Trends
Mobile internet is getting cheaper
Smartphones are getting cheaper

12. • What about the Mo?
• What about SoLoMo?
• What about the future?

13. When do people use their smartphone?
(Via In the Pocket)

14. Where do people use their smartphone?
(Via In the Pocket)

15. What do people use their smartphone for?
(via emerce.nl)

16. Conclusion
People have their smartphones with them
all the time
everywhere
for all kinds of purposes
(+ technology is there)

17. Conclusion
Which makes it the perfect device
to connect with friends
to get local information and services
=> to go SoLo

18. Added value applications
Peak Performance Trails Maps Samsonite Travel Miles

19. Opportunities for marketeers are huge
-> extra way to market a service or product

20. • What about the Mo?
• What about SoLoMo?
• What about the future?

21. Augmented reality
Wikitude

22. Augmented reality
Starchart

23. Thank you !
@mobilevikings
078/353 033
info@mobilevikings.com