We believe in Powerhouse Branding possibilities—–possibilities that are passionate, persuasive, personal and endlessly effective, whether your business focus is business-to-business or consumer-centric.

1. a dash of pepper:
family-owned business branding
Connect with the pepper group:
W: http://pepperltd.com/
E:info@pepperltd.com

2. family-owned business branding
As we know from years of experience working with family businesses,
family-owned businesses resonate with consumers because the
majority of them adhere to the standards they apply to their
personal lives. And nothing makes a consumer feel a stronger bond
with a brand than the feeling that its product and/or service – and
the behind-the-scenes operation of that product and/or service – is
in sync with their own values.

3. family-owned business branding
Today’s savvy consumers know that family-owned businesses are more
likely to nurture the business as they would their own families and
treat their associates as they would a member of the family,
ultimately providing a product or service that is sure to please
everyone.

4. TIP #1: BECOME PHILANTHROPIC
Engage with the community through company-sponsored philanthropic
programs. Whether art and culture, health and human services, civic
and community outreach, education; the environment, or volunteerism,
philanthropy is a wonderful means to involve company associates, as
well as extend the DNA of a family-owned business. It has the power to
touch the lives of many and is an employee morale-booster that will
enhance camaraderie and instill pride within the organization. We
guarantee that family-owned business associates will respond positively
and give back generously to the community they serve.

5. TIP #2: TAP INTO YOUR TRADITION
We say tap into that tradition and don’t be shy about trumpeting your
heritage. Family-owned companies resonate with consumers
because they stand for something solid – the family – plus, there is an
inherent personal identity typically associated with the organization’s
name. These built-in branding attributes are virtual gold mines for
family-owned businesses and should be touted loud and
clear. Championing these traits can positively influence consumer
habits as the public often perceives family-owned businesses as
successful, pillars of the community, instilling trust and reassuring
consumers they are purchasing from a credible,
venerable organization.

6. TIP #3: NEVER LOSE SIGHT OF YOUR
LONG-TERM VISION
The management of a family-owned business is inclined to be a
bit more daring and enterprising. As the founders and
visionaries, they are the gatekeepers for the products and/or
services they offer, as well as their branding initiatives. Unlike
many major companies and corporations focused on short-
term efforts to boost the bottom line, we encourage family-
owned businesses to embrace the importance of an enduring,
effective branding strategy with long-term vision, mimicking
their long-term business strategy. This vision doesn’t flip flop
with revenue blips; it’s about being in it for the long haul, as
reflected in branding strategies that immediately identify who
you are and what you stand for, a cornerstone of client
relationship-building.

7. Connect with the pepper group
web: www.pepperltd.com
Socially: