Pat Kane's presentation to The Future of Media in Scotland conference, 9/4/13 (http://scotsmanconferences.com/viewconference.aspx?id=29). More from http://www.thoughtland.info

1. Media Under Indy/PatKane
NEWS, CITIZENSHIP AND NETWORKS POST-INDY
TELLING STORIES AND PLAYING GAMES, TO
OURSELVES AND THE WORLD: CONTENT POST-INDY
MEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY
www.patkane.info
Monday, 8 April 13

2. PWC’s Global E&M report 2012-2016
By 2016....
Biz-to-biz - up 4.3%, total market $97.6bn
Consumer/edu book publishing - up 0.6%, total spend $115.7bn
Consumer magazine publishing - up 1.3%, total spend $80.2bn
Filmed entertainment - up 3.1%, total market $99.7bn
Internet access, wired & mobile - up 9.3%, total market $493.4bn
Net advertising, wired & mobile - up 15.9%, total market $188.1bn
TV ads - up 6.6%, total market $254.7bn
TV subscription/licence fee - up 6.2%, total market $290.6bn
Out of home ads - up 5.0%, total market $40.8bn
Video games - up 7.2%, total market $83.0bn
and...
Monday, 8 April 13

3. PWC’s Global E&M report 2012-2016
http://www.pwc.com/gx/en/global-entertainment-media-outlook/index.jhtml
By 2016....
Biz-to-biz - up 4.3%, total market $97.6bn
Consumer/edu book publishing - up 0.6%, total spend $115.7bn
Consumer magazine publishing - up 1.3%, total spend $80.2bn
Filmed entertainment - up 3.1%, total market $99.7bn
Internet access, wired & mobile - up 9.3%, total market $493.4bn
Net advertising, wired & mobile - up 15.9%, total market $188.1bn
TV ads - up 6.6%, total market $254.7bn
TV subscription/licence fee - up 6.2%, total market $290.6bn
Out of home ads - up 5.0%, total market $40.8bn
Video games - up 7.2%, total market $83.0bn
and...
Newspaper publishing - down (in EMEA & US): 0.5%,
from $30.5bn 2012 - to $29.7bn in 2016
Indonesia up $11.2bn, Argentina up $11.9bn, India up $9.6bn
- so it depends on broadband penetration being high or low in a
country as to whether free commercial news grows or declines
Monday, 8 April 13

4. Media Under Indy/Pat Kane
NEWS, CITIZENSHIP AND NETWORKS POST-INDY
WE KNOW HOW BAD IT IS FOR THE PRESS...
- FOR EVERY $1 GAINED IN DIGITAL REVENUE, $16 IS LOST IN PAPER (PEW)
- MY FAVOURITE PAPER GUARDIAN LOST $70M (ON REV OF $300M) 2012..
WITH 4,591,357 READING GLOBALLY ON THE OPEN WEB.
IT’S GAINING “REACH”...BUT LOSING CASH.
IN SCOTLAND...
- SUNDAY HERALD: Between December 2011 and December 2013, it dropped from
28,800 to 24,900. At that rate... 000.0 in mid 2020’s (and gone before then)
- OTHERS: losing between 2000 and 4000 every two years.
Monday, 8 April 13

5. Media Under Indy/Pat Kane
WILL PURELY COMMERCIAL MODELS GUARANTEE A
DIVERSE AND FREE PRESS IN SCOTLAND? NO.
DO WE REGARD A DIVERSE AND FREE PRESS AS
NECESSARY TO THE FUNCTIONING OF DEMOCRACY?
YES.
IS AN VOLUNTEER ARMY OF CITIZEN BLOGGERS GOING
TO FILL THE GAP? NOT ON THEIR OWN.
BUT...
Monday, 8 April 13

6. Media Under Indy/Pat Kane
LIKE EDUCATION, OR HEALTH, OR THE ARTS, SHOULD
WE REGARD JOURNALISM AS “A PUBLIC
GOOD”?
IF SO, DOES JOURNALISM “NEED AN INSTITUTIONAL
STRUCTURE THAT COMPORTS WITH ITS NATURE AS A
PUBLIC GOOD”(ROBERT MCCHESNEY)
STRUCTURE HAS TO BE MORE PLURALTHAN A BBC OR
ITN...BUT UNDER OPEN WEB, HOW? WHAT?
Monday, 8 April 13

7. Media Under Indy/Pat Kane
WHAT COULD A SCOTTISH STATE DO?
CITIZENSHIP NEWS VOUCHERS (MCCHESNEY)
PUBLIC/DELIBERATIVE FUND FOR JOURNALISM (HIND)
TAX BREAKS FOR NEWS FOUNDATIONS/NON-PROFITS
DIRECT PUBLICATION SUBSIDY (LIKE FRANCE, SCANDINAVIA)
McCluskey Report not best precedent for Scottish media
regulation...But we should investigate existing practice/poss
schemes. A “Media Commission” after a YES vote
Monday, 8 April 13

8. Media Under Indy/Pat Kane
WHAT COULD “INDY-CULTURE” ENCOURAGE?
Wings Over Scotland: raised
£30,084 from 30,000 unique
readers in March ’13
A future “Scottish News
£4047: 1 day of Scotsman/ Herald a week, commons” (David Eyre?)
for a year News Co-ops? (Dave Boyle?)
£3901: 1 Daily Record a week
£5200: DR/SM every day for a year mediapart: paywall,60k subscribers,
40 staff - hardcore investigations
[OPEN DEMOCRACY: REACHED £250K TARGET]
What McCitoyens might want?
Monday, 8 April 13

9. Media Under Indy/PatKane
TELLING STORIES AND PLAYING GAMES, TO OURSELVES AND THE
WORLD: CONTENT POST-INDY
Btwn 2 Always an
episodes advert for
of Borgen this, also
on TiVO... on BBC4...
COULD AN “SBC” We have enough writing/dramatic/production
PART-ENABLE AN talent...
Here, or in the diaspora...
“SBO” - “SCOTTISH Shouldn’t an English-language speaking nation be
BOX OFFICE”? hugely ambitious about what it could produce?
Monday, 8 April 13

10. Media Under Indy/PatKane
TELLING STORIES AND PLAYING GAMES, TO OURSELVES AND THE
WORLD: CONTENT POST-INDY
HOW SHOULD AN INDY SCOTTISH STATE SUPPORT
TELLING OUR STORY TO THE WORLD?
INDRA ADNAN: NATION-
BRAND AND SOFT POWER
BEST EXECUTED BY COUNTRY
BEING INTENSELY,
AUTHENTICALLY ITSELF - More stories about the sharp edges of
NOT PROPAGANDISING Scottish power, money, inequality, legacy in
the world - not less, or “softer”
Monday, 8 April 13

11. Media Under Indy/PatKane
TELLING STORIES AND PLAYING GAMES, TO OURSELVES AND THE
WORLD: CONTENT POST-INDY
“GRAND THEFT AUTO 5 (MADE IN LEITH)
WILL BE LARGEST ENTERTAINMENT LAUNCH
IN HISTORY” (Brian Baglow, #csopen)
BUT it’s “The art of making bullet
holes”...
Could a Scottish indy state “pick a winner” Special plea
around “convergence” between games Iain M
and other art forms/media? Like Euro film Banks “The
Culture” our
foundations of 70’s/80‘s? Or MIT Media
ultimate
Lab 80’s/90’s? Not just doing an “us- online game
too”, but creating new genres? world...
Monday, 8 April 13

12. Media Under Indy/PatKane
MEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY
Maybe impending
Scottish State should be
LESS ambitious - or at
least more wait-and-see
- about the nature of
“The migration of cultural content online goes on unabated.... The battle over
copyright and IP under IP rights, monetisation of the net and the tension between content creators and
distributors is what consumes the creative hub of London. Scotland has
independence... to get engaged in this debate and we must stake our
place in the ever shifting sands of this new
environment” Pete Wishart, SNP MP
Monday, 8 April 13

13. Media Under Indy/PatKane
MEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY
Should an indy Scotland enforce tougher IP laws than
neighbours on music/content/software? No!
Monday, 8 April 13

14. Media Under Indy/PatKane
MEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY
Open web has civic, democratic
and collective benefits we must
defend...
<---- SCOTTiSH
NOT structured to be a FOOTBALL
marketplace (ARPA/Berners- BLOGGERS
Lee/hacker-built). But WILL
support certain kinds of of
business (eg, Kiltr as Scottish
platform, or live/net events -
use ubiquity to lead to scarcity)
Monday, 8 April 13

15. Media Under Indy/PatKane
MEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY
Convenient, functional, pleasurable
apps/services & consumer digital
devices are where rights-revenue is
Indy Scot should adopt “media ecology” model
- there can be different environments, values,
ways of doing things - does not need to be “one
micropayment IP regime to rule them all”
Monday, 8 April 13

16. Media Under Indy/PatKane
MEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY
Let’s not allow these dots
to get any more
joined- up...
Monday, 8 April 13

17. Media Under Indy/PatKane
THANK YOU FOR LISTENING!
@THEPLAYETHIC, @THOUGHTLAND
www.thoughtland.info
www.patkane.info
playethical at gmail dot com
Monday, 8 April 13