This document discusses continuous delivery (CD), which is a software development practice that automates and improves the process of software delivery. With CD, software can be developed to a high standard and easily packaged and deployed to test environments, allowing software enhancements and bug fixes to be rapidly and repeatedly pushed out to customers at low risk. The document advocates for CD in order to get products to customers faster, reduce disruption from bugs, increase product value, and improve stakeholder happiness. It also discusses related concepts like agile development, Kanban, and feature flags.