6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.
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6 SEO LESSONS Given to A Multi-Billion Dollar multi-national.

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Recently I was asked to run an SEO WORKSHOP for a Multi-Billion Dollar multi-national company; putting 10 of their national manages into a room with me. Here's the summary of what I told them; things you can learn from too.

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  • SEO lessons GIVEN TO A multi-billion DOLLAR MULTI-NATIONAL
  • * Sells machinery to the mining sector. * Getting 1.4 m visits / month globally. * 88 optimal keywords get average 500 searches or more per month (nationally). * But currently ranking Pg 1 for only 22 of them -(of which 17 are 'brand' related).
  • Here's what I told them - 
    Do Better Keyword Analysis Review On Page Content (UX) Mobile Friendliness (UX) - Pass Purposeful Internal Linking (UX) Build External Links using Content.
  • Google wants THREE simple things - (1) Expertise (2) Authoritativeness (3) Trust !
  • Google sees you as the EXPERT if - The content you write answers users questions fully and completely. You also aren't afraid to reference others, to 'prove' your point.
  • Google sees you as an AUTHORITY if- The content your write is of the quality that OTHER people like, reference and speak highly of.
  • Google sees you as TRUSTWORTHY if- You pass the 'user test': Users who trust you are more likely to share and engage and follow you across multiple platforms.
  • Create great quality helpful content, optimise it, and then get it out to as many people as possible, continually. Your content plan is now your SEO plan - that's the KEY to Modern SEO!
  • There were another 42 OTHER slides, but I can't really tell you EVERYTHING... Unless of course you come to one of my SEO workshops. Then I won't hold back ;)

    www.PaulBarrs.com
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