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SEO lessons GIVEN TO A multi-billion DOLLAR MULTI-NATIONAL
* Sells machinery to the mining sector.* Getting 1.4 m visits / month globally.* 88 optimal keywords get average 500 searches or more per month (nationally).* But currently ranking Pg 1 for only 22 of them -(of which 17 are 'brand' related).
Here's what I told them -
Do Better Keyword AnalysisReview On Page Content (UX)Mobile Friendliness (UX) - PassPurposeful Internal Linking (UX)Build External Links using Content.
Google wants THREE simple things -(1) Expertise(2) Authoritativeness(3) Trust !
Google sees you as the EXPERT if -The content you write answers users questions fully and completely. You also aren't afraid to reference others, to 'prove' your point.
Google sees you as an AUTHORITY if-The content your write is of the quality that OTHER people like, reference and speak highly of.
Google sees you as TRUSTWORTHY if-You pass the 'user test': Users who trust you are more likely to share and engage and follow you across multiple platforms.
Create great quality helpful content, optimise it, and then get it out to as many people as possible, continually. Your content plan is now your SEO plan - that's the KEY to Modern SEO!
There were another 42 OTHER slides,but I can't really tell you EVERYTHING...Unless of course you come to one of mySEO workshops. Then I won't hold back ;)