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Similaire à The Register Media Pack - 2013 (20)
The Register Media Pack - 2013
- 2. © Copyright The Register 1998–2013
The Register is
headquartered in London,
Hong Kong and our team
of award-winning writers
- giving readers the
When we are not informing
readers, The Register is
entertaining them with
the highest paper plane
The Register is a pioneer of
independent and insightful
Known for our fearless
The Register is a must-read
site for IT professionals,
who form one of the most
- 3. © Copyright The Register 1998–2013
United Kingdom
1,801,566
United States
2,928,251
Canada
409,160
Australia
235,666Germany
138,714
India
220,711
EMEA 2,686,687
North America 3,337,411
Asia Pac 518,495
BRIC 386,433
This shows some of the regions
- 4. © Copyright The Register 1998–2013
The Register readers are IT
professionals - software engineers,
managers, CEOs, CFOs and
Readers
479,912
Banking and Investment
1,230,920
Hi-tech industries
179,509
Energy
220,540
Engineering
101,884
Defence
232,263
Healthcare
457,199
Telecommunications
83,763
Biotechnology
130,419
Retail
248,382
Media
390,524
Professional Services
429,357
Local and Central Government
Hundreds of thousands of readers
the engine room of the world that
- 5. © Copyright The Register 1998–2013
2,520,456
Readers in SMBs
2,271,341
Readers in Mid Sized Companies
2,542,437
Readers in Large Enterprises
132,000
1-man IT Departments
594,945
Operations specialists
139,944
Networking
specialists
208,990
CXO
1,535,720
Decision
Makers
1,258,030
Architects and
System Designers
327,513
Support
Specialists
578,826
Developers
827,277
Multi-disciplined IT
Professionals
376,603
Senior Business
Managers
327,513
Support Specialists
- 6. © Copyright The Register 1998–2013
89% male
Avg 36 years of age
5.5 million educated to
Bachelor Degree or higher
2.2 million earn in
excess of $100,000
88% share their experiences
with technology
41% advise more than 10 people
on technology each month
63% spend more than $1,500
on personal tech in 2013
3.2 million
have children
- 7. © Copyright The Register 1998–2013
2013Investments
Systems hardware
3,868,607
Development lifecycle tools
1,194,286
Business application software packages
1,751,131
Mobile solutions
2,102,822
1,758,458
Data centre infrastructure
1,831,727
IT Security solutions
2,198,072
Management tools
1,919,650
Platform software
3,084,628
investments in the following areas for 2013
- 8. © Copyright The Register 1998–2013
Solutions
Engagement
Live Events
(Digital and
Physical)
Multi-platform
The Register has a portfolio of award winning solutions
Demand Generation
- 9. © Copyright The Register 1998–2013
Leaderboard
728/90
Welcome Ad
640 x 480
Newsletter Banner
468 x 60
MPU
300/250
Double MPU
300/600
Super Leader
970/90
Interactive Filmstrip
300/600
Mobile Banner
320/50
Mobile Overlay
320/200
Button
300/100
Billboard
970/250
- 10. © Copyright The Register 1998–2013
DemandGeneration
segmentation opportunities, The
the door to a portfolio of solutions
The Register ensures that, whether
- 11. © Copyright The Register 1998–2013
Engagement
Videos
Interviews
Features
Case Studies
Polls
Research
Infographics
Live chat
Guides
Animations
Expert Clinic
Webcasts
Custom Content
Expert Panel
The Register is the award winning
solutions provider for organisations
multiple platforms, treatments and
Trends
How does the IT Pro
see the emerging
trends?
To identify how IT Pros
identify the trends
underway and where
they have come from
How do IT Pros
trends?
The common scenarios
where these trends
collide
Solutions
How do IT Pros
respond to those
trends?
Deliver practical advice
and take away guides
to help IT Pros contend
trends
- 12. © Copyright The Register 1998–2013
CaseStudies
Leader
Impressions
Clicks 32
Click-through
Leader
Impressions
Clicks 36
Click-through
MPU
Impressions 62,715
Clicks
Click-through
MPU
Impressions
Clicks
Click-through
Impressions
Clicks 431
Click-through
Impressions
Clicks 614
Click-through
Sponsorship
Creative Impressions Clicks CTR
Sponsored Articles (x3) Skin 14,189 168 1.18%
Sponsored Articles (x3) Leader 14,578 21 0.14%
Sponsored Articles (x3) MPU 14,578 14 0.10%
Total 43,345 203 1.36%
- 13. © Copyright The Register 1998–2013
6Features
Article imps 44,623
Comments 74
Tweets
FB Likes
DemandGeneration
600
3videos
Video views
Downloads
3LiveChats
Live Viewers 1,472
On Demand
Questions 222
Tweets 135
FB Likes 110
Live Viewers 442
On Demand 2,402
Questions 22
CaseStudies Engagementprogram
- 14. © Copyright The Register 1998–2013
for their outstanding
for their initiatives
- 15. © Copyright The Register 1998–2013
Standard
Run of site Behavioural Section Channel
Business Consumer Business Consumer Business Consumer Business Consumer
MPU £28 CPM £18 CPM £49 CPM £30 CPM £62 CPM £39 CPM £75 CPM £48 CPM
Leader £28 CPM £18 CPM £49 CPM £30 CPM £62 CPM £39 CPM £75 CPM £48 CPM
High Impact
Run of site Behavioural Section Channel
Business Consumer Business Consumer Business Consumer Business Consumer
Superleader £42 CPM £29 CPM £66 CPM £46 CPM £84 CPM £59 CPM £102 CPM £71 CPM
£65 CPM £40 CPM £115 CPM £57 CPM £125 CPM £64 CPM £150 CPM £75 CPM
£65 CPM £40 CPM £115 CPM £57 CPM £125 CPM £64 CPM £150 CPM £75 CPM
£75 CPM £50 CPM £125 CPM £67 CPM £135 CPM £74 CPM £160CPM £85 CPM
Filmstrip £75 CPM £50 CPM £125 CPM £67 CPM £135 CPM £74 CPM £160CPM £85 CPM
Sponsorship Business Consumer
£75 CPM £55 CPM
£120 CPM £75 CPM
£140 CPM £95 CPM
Mobile Business Consumer
£50 CPM £25 CPM
£70 CPM £45 CPM
For information on our engagement solutions please contact us at sales@theregister.co.uk