Blogging is Marketing Maintenance
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My presentation on December 2, 2010 at Reliabilityweb.com Digital Marketing Forum
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Blogging is Marketing Maintenance
- 1. Blogs are likePreventive Maintenance Stuart Smith, MBA, MSEAT
- 2. Why is blogging the Preventive Maintenance of Marketing?
- 3. Your [insert word] is a SHARK
- 4. You need consistencyAnd a Schedule
- 5. What is a blog?
- 6. Company A Permanent Display of Your
- 7. Product A Permanent Display of Your
- 8. Knowledge A Permanent Display of Your
- 9. Expertise A Permanent Display of Your
- 10. Which is the most important to you? Company Product Knowledge Expertise
- 11. Which is the most important to you? Company Product Knowledge Expertise
- 12. Which is the most important to your customer? Company Product Knowledge Expertise
- 13. Which is the most important to your customer? Company Product Knowledge Expertise
- 14. Why blog?
- 15. Establish a web presence Why Blog?
- 16. Name recognition Why Blog?
- 17. Subject authority Why Blog?
- 18. Inexpensive compared to other media Why Blog?
- 19. Worldwide reach Why Blog?
- 20. What Makes a Good Blog?
- 21. Quality Content What makes a good blog?
- 22. Links What makes a good blog?
- 23. Keywords What makes a good blog?
- 24. Call to Action What makes a good blog?
- 25. SEO Basics What makes a good blog?
- 26. What is Quality Content?
- 29. Rarely Mentions product or company name Quality Content
- 30. Interest capturing title and headlines Quality Content
- 31. Has pictures or videos Quality Content
- 32. Makes people want to respond or know more Quality Content
- 33. Why Are Links Important?
- 34. Links tell the search engines what is important about your webpage Links
- 35. Links point readers to important pages and information Links
- 36. 1 link per 150-200 words Links
- 37. Link to web pages, other blogs, references Links
- 38. Links need to be coded (html) correctly Links
- 39. Find out more at http://www.mintek.com/ Bad
- 40. Learn more about better asset maintenance Good
- 41. Keywords
- 42. Words or short phrases Keywords
- 43. Use keywords in titles, headings links and body Keywords
- 44. Call to Action
- 45. Designed to stimulate a response Call to Action
- 46. Place toward the end of a blog Call to Action
- 47. SEO Basics
- 48. Subject matter is only half a blog SEO Basics
- 49. Html coding is the other half SEO Basics
- 50. Good/clean coding can add 1-2 hours to each blog SEO Basics
- 51. Proper coding is needed for many items SEO Basics
- 52. Pictures – “Alt tags” SEO Basics
- 53. Quotes – Blockquote and source html SEO Basics
- 54. Links SEO Basics
- 55. Headings – H1,H2,H3 tags SEO Basics
- 57. Getting read
- 59. Time Getting Read
- 60. Use social media Getting Read
- 61. RSS feeds Getting Read
- 62. Guest blogging Getting Read
- 63. Examples of a good blog
- 64. CopybloggerHubSpot Examples of a good blog
- 65. Enterprise Asset Management 101The Entrepreneur’s Advisor Examples of a good blog
- 67. wordpress
- 68. hubspot
- 69. There is no easy button
- 70. Questions
Notes de l'éditeur
- Hint: They Die if They Aren’t MovingSharks Die if They Aren’t MovingYour Assets Die if they aren’t MaintainedYour Marketing is Ineffective if it isn’t Reinforced
- A website using a blog can will increase its Internet traffic by 55% and can expect the number of inbound links to increase by approximately 100%
- Informative – industry or product news, current events, disasters, holidays, humor
- Readable – 2-3 sentences per paragraph, use of easy to identify lists or charts, written to readership reading level
- Headlines – which catches your attention more – “Slaying the Maintenance Dragon” or “Maintenance problems”
- Link coding – 90% of all blogs I read have poor coding. A good link contains a keyword and a title. The title what you see when you hover over the link. The title gives you extra SEO juice.
- that you want to be known for and rank on search engines for
- Because Google and other search engines read the html of your page – not the content
- A good 800-1000 word blog make take 4-6 hours to research, write and code
- Writing calendars
- Establishing a web presence takes time – 9-18 months
- Twitter – all new postsLinkedIn – Publish to relevent groupsBuzz yahoo, Google buzz, Stumbleupon, Digg etc…Professional Associations
- Make sure readers can subscribe to your blog
- Accept and offer for others – develops connections, credibility and links