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Non-boring, Fluff-free Strategies for Marketing and Promoting Your Business Creating a Shareable and Spreadable Website David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Today’s Game Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
And now, a quick history lesson… David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
A One-Way Website (aka. Brochure) David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Then Agencies Arrived On the Scene to Make the Brochures “Pretty” David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Then Came Web 2.0 David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
So what’s wrong with a one-way website? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
So what do we do instead? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
The Case for the Two-Brained Website ,[object Object],David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
[object Object],[object Object],David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
The Case for the Two-Brained Website ,[object Object],David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
[object Object],[object Object],[object Object],The Case for the Two-Brained Website Negabot Questions David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Here’s a checklist of questions to consider. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
What is the  FIRST  thing I want people to do when they come to my website? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Is it easy to  SHARE  and  SPREAD  the material I post?   David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Is it clear to users how they can contact me? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Am I  tastefully  tooting my own horn? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Can people visit my website and then easily find me on social networks (if they choose to)? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
How do I keep people coming back?   David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Is the important stuff above the fold?   David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Are there calls to action to purchase something (or to take the next step, whatever it may be)? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Final Thought… Your website is your platform. Your hub. Your house. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com

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Creating A Spreadable And Sharable Website

  • 1. Non-boring, Fluff-free Strategies for Marketing and Promoting Your Business Creating a Shareable and Spreadable Website David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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  • 4. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 5. And now, a quick history lesson… David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 6. A One-Way Website (aka. Brochure) David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 7. Then Agencies Arrived On the Scene to Make the Brochures “Pretty” David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 8. Then Came Web 2.0 David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 9. So what’s wrong with a one-way website? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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  • 16. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 17. So what do we do instead? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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  • 23. 3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 24. 3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 25. 3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 26. Here’s a checklist of questions to consider. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 27. What is the FIRST thing I want people to do when they come to my website? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 28. Is it easy to SHARE and SPREAD the material I post? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 29. Is it clear to users how they can contact me? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 30. Am I tastefully tooting my own horn? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 31. Can people visit my website and then easily find me on social networks (if they choose to)? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 32. How do I keep people coming back? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 33. Is the important stuff above the fold? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 34. Are there calls to action to purchase something (or to take the next step, whatever it may be)? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 35. Final Thought… Your website is your platform. Your hub. Your house. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com