Based on Maximizing Social Media Presentation to David Siteman Garland including 10 Big Marketing Predictions

1. Maximizing Social Media David Siteman Garland www.therisetothetop.com Entrepreneurs Organization December 2nd , 2009

2. What are you hoping we cover today? ?

3. Today’s Outline: I. What are you hoping we cover? II. Introduction: 10 Big Marketing Predictions For 2010 III. Maximizing Social Media: 7 Characteristics Of Social Media, Social Media Myths, The Big Three, Common Mistakes IV: 12 Ways Entrepreneurs Can Maximize Social Media VI: How To Create The Ultimate Social Media Plan For Your Business Step-By-Step IV: What now? Q&A

4. Who Am I? Entrepreneur/TV Host Founder of The Rise To The Top/Rangency Early Adapter Speaker, Consultant, Writer Live and breathe helping businesses market smarter, faster and cheaper.

5. My Experience With Social Media Yes, I’m a little nerdy with Facebook Building an audience of 1,000,000+ Yahoo Connected TV! Deal/Sponsorships 50+ Public Relations Opportunities New friends & relationships

6. 12 Ways Entrepreneurs Can Maximize Social Media: Page 3 In Your Handout

7. 10 Big Marketing Predictions For 2010

8. Where do the predictions come from? The Trenches 40+ Expert Interviews Consulting: Entrepreneurs & Big Brands 1,000’s Of Online + Offline Conversations Original Article Is Example Of The Practices

9. 1. Big Brands Will Learn From Entrepreneurs, Small Businesses and Niche Brands. Smarter, Cheaper, Faster Nimble The Art Of The Hustle

10. 2. Digital Schmoozing: Networking Online Principles similar/rules different World is getting more connected New Etiquette

11. 3. Death Of The One-Way Website Corporate-speak one-way sites = Dead Interactive, Social Cheaper/Dynamically Designed Solution?

12. 4. Content Marketing: Brands As Media Sources And Publishers Low Barrier Of Entry Word Of Mouth Through Content Key: Know Your Customer

13. 5. Online Video: Forget Viral Focus On Function Viral = not the goal Cost of video Ideas & Authenticity

14. 6. Death Of The 30-Second Ad: Rise Of Creative Paid Content Niche replacing mass Unique sponsorship opportunities 1. Affiliates 2. Content Integration

15. 7. Reputation Marketing: Customer Service And Caring Little Touches Matter The Power Of One Customer Piccolo Sogno

16. 8. Event Marketing Be Different Execution Is Everything Much More Than An Event: Before & After

17. 9. Social Media: No Longer A Buzzword In Marketing Strategy Using Technology Resources/Shortcuts

18. 10. Relationships, Relationships, Relationships. Nothing online replaces building relationships the old fashioned way Benefit of Send Out Cards

19. Does Social Media Work For Business? Absolutely NOT…. ….Unless you like: -Passionate, engaged customers -New business ideas -To know what your customers/clients and potential clients are talking about -A new way to market, advertise and build relationships

20. Traditionalmarketing is hit or miss

21. The ENTIRE communications world is changing Brands and entrepreneurs no longer control their message Biggest Budget DOESN’T WIN Even Playing Field No middleman to talk to customers Two way dialogue replacing the bullhorn Word Of Mouth ON STEROIDS (Soccer Mom) Human > Businesses

22. To Succeed As An Entrepreneur You not only need an amazing product and/or service: But the fastest way to guarantee success is to have an interactive website and create KILLER content

23. Content Creation Will Kick start Everything Blogging Video Audio Articles Providing value and being unique You don’t have to be Spielberg or King

24. 7 Characteristics of Social Media #1 Social Media is a powerful TOOL …err WEAPON www.therisetothetop.com

25. #2 Social mediafocuses on COMMUNITY+ HUMANS www.therisetothetop.com

26. #3 Social media requires ACTIVE PARTICIPATION www.therisetothetop.com

27. #4 Social media is a VIRTUAL, INTERACTIVE ROLODEX www.therisetothetop.com

28. #5 Social media creates YOUR PERSONAL BRAND www.therisetothetop.com

29. #6 Investment in Social media = TIME www.therisetothetop.com

30. And #7……….. Social media is FUN (seriously) www.therisetothetop.com

31. I posed this question to my social media community www.therisetothetop.com

32. Top 7 Social Media Myths 1. You have to be a teenager to be on social media sites. www.therisetothetop.com

33. 2. Social media is NOT for business. www.therisetothetop.com

34. 3. It has a high learning curve and you need to use all the tools. www.therisetothetop.com

35. 4. You will have no privacy if you participate in social media. www.therisetothetop.com

36. 5. Social media takes too much time. www.therisetothetop.com

37. 6. This is just a fad. www.therisetothetop.com

38. And #7… Social media is “FREE”. www.therisetothetop.com

39. Remember:Good business skills are good business skills online of offline. However, the online world is much less formal. www.therisetothetop.com

40. The 3 Big Social Media Forces

41. Where is your audience ?

42. Your Personal Rolodex -Create a profile -Friend people you know (easy ways to search this) -Join groups and associations -Connect with old friends, relatives -Personal and business connections -More personal: Share hobbies, photos, etc. -Create and promote a fan page for your business www.therisetothetop.com

43. 3 Facebook Tips 1. 1st Person 2. Search for groups and associations related to your business field/networking 3. Ask for help: Use the import tools to import your email contacts to Facebook and then send them a friend request. www.therisetothetop.com

44. Facebook Ideas -Create A Fan Page: Give People Reason To Join -Make your fan page conversational -When connecting with new people make it personal -Happy birthday! -Crowd source -Mix in the fun and business may come out of it….Ludo www.therisetothetop.com

46. Business Rolodex -Huge tool for making connections and gaining authority and influence -Join associations, recommend others, request connections -Can see who your connections know -Can place in your profile what you are looking for/What business does -Now integrates well with Twitter www.therisetothetop.com

47. 3 LinkedInTips Recommend others to get recommended. Join organizations related to your field. Similar to Facebook, there is a wide variety of groups to join that will keep you informed of networking events and other opportunities. 3. Introduce and get introduced. LinkedIn is great for asking your contacts to introduce you to others. You can see who they know and learn that the 6-degrees of separation rule (especially in St. Louis) is in actuality far, far less. www.therisetothetop.com

49. A 15 million person cocktail party -Twitter Evolution: What am I doing, Sharing Information, Spreading Ideas -Portal of connections -Twitter search could be the most powerful search on Internet: -Take it into the real world: Turn conversations into emails, visit interesting sites -Engage, interact, give first www.therisetothetop.com

50. David’s 12 Steps To Rocking Twitter’s World #1: Goal Setting Why are you coming onto Twitter? What are your goals? How are they measured?

51. #2: Fill Out Your Profile All The Way Short, engaging, human (remember people like to do business with people, not businesses) Make sure your name is easily searchable

52. #3 Listen Everyone wants to know "what do I say?". The answer is NOTHING. Grow big ears. Search for key terms and guess what prospects might type in. Follow those people in your industry/interests

54. #4 Find Thought Leaders In Your Niche Not just number of followers but who is most engaging. See what they are saying, follow some of their followers

55. #5 Your First Tweets Ask for help (people are helpful..give them a chance) Respond to questions you found in searches related to your niche Retweet valuable information/articles from thought leaders

56. #6 Make Sure To Interact Reach out and respond to those talking about you or to you Jump in on conversations Try a hashtag (#) Promote others/introduce others (be a connector)

57. #7 Create Your Own Content/Lists Articles, quotes, blog posts, make sure to integrate it into Twitter Don't make Twitter a megaphone. Make sure to interact. Twitter Lists extremely powerful

58. #8 Try Crowd Sourcing Question on a product, service or something you might do in your business? ASK! You may get connected to the CEO of the company My #1 Lead Generator. Period.

59. #9 Vary Up Your Tweets Try different lengths and style of Tweeting Remember keep it shorter for a better chance of being Retweete Have some personality (you don't JUST talk about business at a networking event do you? Work the room!)

60. #10 Measure, Revamp, Expriment -Are followers going up? Have some fun and try different things! Try Direct Messaging and introduce yourself just like you would at a networking event You don’t ask for a sale after an introduction do you?

61. #11 Bring It Off Twitter Making a great connection? Tell them to give you a ring or email you-Take the conversation beyond 140 characters

62. #12 Rinse, Wash, Repeat. Start again and keep going!

63. Bad photos Boring Requests Talking in 3rd person Bullhorn Not A Human Not responding to your audience

64. Don’t overly self-promote… Promote others first Don’t confuse the term monetization

65. Not listening No plan/Bad Advice Afraid to experiment Applying “old” rules of advertising Lack of patience (Social media is a LONG TERM strategy: Marathon vs. Sprint)

66. Monetize Your Online Efforts

67. How to generate quality leads Offering value and forming relationships Opt Ins Asking Questions Answering Questions Contests Group Marketing Be like Mother Theresa

68. Build a following of raving fans …by providing content for your audience

69. 12 Ways Entrepreneurs Can Maximize Social Media:B2C and B2B - Bottom line is your customers online want to do business with people and not faceless businesses.

70. #1 Customer Service/Caring

71. #2 PR MediaOnTwitter.com Benefits Of Bloggers HARO: HelpAReporter.com

72. #3 Marketing (not direct sales but can lead to direct sales) Contests, Special Offers, YES THEY WORK Dell Says It Has Earned $3 Million From Twitter

73. #4 Business Partnerships Shoeboxed, Poken, Objective Marketer, Kodak

74. #5 Research/Crowd Sourcing/Developing New Products (This or This)

75. #6 Humanizing A Business

76. #7 Reputation Management

77. #8 Recruiting

78. #9 Reaching A New Demographic

80. RSS

81. Opt Ins

83. #12 Spying On Competitors

84. With social media you hit 100% of the time

85. Q&A + Creating A Social Media Strategy