1. “ The official rules of social media measurement” - By Matt Granfield and Some other Smarter People
2. This is a webernated version of the presentation I put together on measuring social media for The Social Media Club Sydney chapter on July 20, 2009. I’ve added some notes, messed around with it a bit and deleted some bits so no-one sues me. Enjoy @mattgranfield
3. This is the agency I work for, I wanted to briefly introduce myself and explain what we do... We’re quite famous in Queensland for fruit campaigns, and helping IceBreak iced coffee out-sell Coke...
4. Social Media People Advertising People People in Suits without Ties People in client service who wear short skirts PR People Me Digital Guys who always stand at The Back
5. Me = Creative/Digital Strategist So I’m good with Ideas... And not necessarily as good at crunching numbers
8. Results Happy American stock photo library client people who just happen to look like Malcolm Turnbull Client service dude pretending he understands the results Interns
16. “ I do not regard advertising as entertainment or art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product .” - David Ogilvy