Presentation from briefing event in Glasgow on 28 August 2012

1. SXSW
South By Southwest Conferences & Festivals
MUSIC • FILM • INTERACTIVE | MARCH 8-17, 2013
6th Street during SXSW

2. What is SXSW?
SXSW consists of three industry conferences and festivals: Music, Film and Interactive.
It offers the unique convergence of original music, independent films, and emerging
technologies, and is the premier destination for discovery in these industries.
INTERACTIVE FILM MUSIC
 “SXSW has long since
 “[SXSW Interactive] is  “If you’re a fan of art, become the spring season
arguably the most exploring creativity and just preview for virtually every
important interactive plain having fun, no festival niche and echelon of the
conference in the world.” in America comes close to music business.” – NY
– CNET SXSW.” – Fandango Times

3. The SXSW 2013 Timeline update
South by Southwest (SXSW) Conferences & Festivals occur over a 10-day period in the middle
of March every year. Here you will find the synergy of the consumer and industry aspects of
original music, independent films, and emerging technologies all in one place at one time.

4. SXSW – Who Goes?
The top ten occupations of SXSW Conference
Registrants (in random order):
MUSIC FILM INTERACTIVE
Attendees make their way to the Austin
18,900 16,500 24,500 Convention Center during SXSW.
Indie Label Filmmaker Advertising
Management Film Industry Software
Production Development “The conference is not reflective of
Electronic Media
Electronic Media Agency Social the present state of the economy, it’s
Radio reflective of what people will be
Education Education Media
talking about three years from now.
Major Label Actor/Actress Sales/Marketing/P South by Southwest is where the
Event/Conventi Distribution R Electronic Media future hatches.”
Studio Education Non- - The San Francisco Chronicle
on/Festival
Music Freelance Profit
Publishing Non-Profit Finance/Venture
Television Capital Web
Venue Development

5. SXSW – Why Go?
• Unparalleled opportunities for
discovery by offering:
A launching pad for new creative content,
platforms and products
• Buzz-generating exposure for creators and Attendees make their way to the Austin
compelling entertainment for audiences Convention Center during SXSW.
• Ultimate forum for new learnings, innovation
discovery and adoption of cutting edge ideas “The conference is not reflective of
the present state of the economy, it’s
reflective of what people will be
• Thriving business activity at the Trade Shows talking about three years from now.
bridging the digital, film and music worlds South by Southwest is where the
future hatches.”
- The San Francisco Chronicle
• Global, national and regional networking
opportunities

6. Your Profile at SXSW
Position Your Brand
• Delegate
• Influence Programming
• Be a Speaker
• Sponsor a Panel Interactive registrants crowd the halls of the Austin
• A Place on a Trade Mission Convention Center at SXSW 2011.
• Exhibit in the Trade Shows
• The Accelerator Programme “What SXSW has always been about
• The Interactive Awards is people. It is the single best place in
the creative innovation world to
• Platinum Connection build relationships and get to know
• Showcase Artist people. I have friends from all over
the world that I’ve met over the last
• Showcase Presenter five years that I can’t wait to see in
• Austin every year.”
Official Party Presenter - Fortune
• Advertising to meet your budget
• Custom Marketing Opportunities

7. Your Profile at SXSW
#1 - As a Delegate
Register online for the conference that’s right for you
this year
•Music Festival and Conference $625 - $795
•Film Festival and Conference $450 - $650 Tim Ferriss leads his panel “The 4-Hour Body: Hacking the
Human Body” at SXSW Interactive 2011.
•Interactive Festival and Conference $695 - $1150
•Gold = Film + Interactive $895- $1350
– Twice the panels, keynotes, and networking
opportunities! “Friday is the opening day of the
city’s annual South by Southwest
Interactive conference – an event
•Platinum = Music + Film + Interactive $1150 - known for giving tech trends the
$1595 momentum to hit the masses... The
– access to all three portions of SXSW-Music, Film, show has developed a reputation as
and Interactive. Go BIG, Go Platinum! a tech launch pad, thanks to two
spectacular case studies: Twitter
and Foursquare.”
- CNN Money

8. SXSW – Costs to Attend
How to keep costs down: early bird rates, share
hotel, stay uptown, shuttle bus ticket, hire a
bike, switch mobile roaming off, graze on free
food and drink.
SXSW - no frills SXSW - mid budget
Reg/Hotel/Flight/PDs Reg/Hotel/Flight/PDs
•Music $3100 / £1979 •Music $4250 / £2764
•Interactive $3200 / 36’ banners outside the Austin Convention Center at SXSW.
£2043 •Interactive $4500 /
£2872 “Every March, thousands of young,
•Film $2950 / £1883 jeans-wearing techies, filmmakers and
•Film $4100 / £2618 musicians descend upon Austin, Texas,
•Platinum $3625 / £2314 harboring dreams of getting noticed
•Platinum $5000 / £3193 and hitting it big. They come not just
£1 = $ 1.567 for the balmy weather or the Tex-Mex
food but for South by Southwest, a
collection of conferences and festivals
that’s considered one of the most
influential happenings on the annual
cultural calendar.
- CNN.com

9. Your Profile at SXSW
Influence Programming
Panelpicker.sxsw.com
•How to Get Your Voice in the Mix
•Feedback Wanted for All Three SXSW Events
•Voting ends 11:59 CT on Friday, August 31.
Blake Mycoskie, Founder of TOMS Shoes, gives the Tuesday
•Late entry form due by August 31 Keynote address at SXSW Interactive 2011.
Panel Sponsor
•SXSW is offering a track of panels that are open for “SXSW Interactive spans gaming,
web content, web design,
sponsorship development, academia, social
media, mobile ... but what it does
Panelist more than any other event is a
special mix of the arts and digital
•Make a pitch to be on confirmed panel culture with technology. There are
•Speaker diversity is important to us no suits, no boring product pitches -
– Variety, Opinion, Women, Ethnicity, Location SXSWi is about ideas and trends in
new digital tools and technologies.”
- The Guardian

10. Your Profile at SXSW
On a Trade Mission
• Exporting the UK Creative Industries to the US
• Austin is the #1 City for the Creative Class
B2B meetings abound in the Trade Show
• Opportunity for ambitious companies to expand
and/or seek US investment
• USA is still the top market for companies looking
to expand
• Structured programme

11. Your Profile at SXSW
As an Exhibitor
Gaming Expo
•The gaming culture arm of SXSW Interactive
•Hands-on demos, panels, tournaments and
networking events
•Open to Delegates and the Public
•Trade Show Attendance: 30,000
•Runs Friday 9 – Sunday 10 March
Trade Show for the Creative Industries
•The heart of the B2B conversation
•Convergence opportunities, Future of Media
•Trade Show Exhibit Spaces: 583 in 128k sq ft
•25% international Top: Trade Show Stand Meeting
. Bottom: Trade Show Happy Hour
•Trade Show Attendance: 65,000
•Runs Sunday 10 – Wednesday 13 March

12. Your Profile at SXSW
As an Exhibitor
Music Gear Expo
•For musicians, gear pros and enthusiasts
•Open to Delegates, Artists and the Public
•Trade Show Exhibit Spaces: 51
•Trade Show Attendance: 20,500
•Runs Thursday 14 – Saturday 16 March
Flatstock 38
•Displays the works of more than 100 artists from
across North America and the globe
•Posters representing decades of styles, colors and
techniques
•Open to Delegates, Artists and the Public
•Trade Show Attendance: 25,000
•Runs Thursday 14 – Saturday 16 March
Top: One of the many incredible poster artists at Flatstock.
Middle: A Music Gear Expo attendee tries out a set of
Roland V-Drums. Bottom: Bed Stu’s retail space at Style X.

13. Your Profile at SXSW
Pitch for Accelerator
Product demonstrations by the most
ambitious talents in the world with the
most creative new ideas to change it
•Interactive Accelerator
– Monday March 11
• 48 startups battle for your taste-making,
attention Apture presents their pitch to the judges at the Accelerator
• Technologies – Web, Social Media, competition at SXSW Interactive 2011.
Entertainment, Mobile, Health, News,
• Live audience, Expert judges “The conference is now seen as the
proving ground for many new social
– Tuesday March 12
media services, and as such, there are
• Top eighteen companies will be invited back always a steady flow of new
• Winner announced technologies that are breaking ground
•Music Accelerator in helping people figure out what’s
– Wed March 13 going on. Add the network effect of a
massively connected community like
• Eight companies battle for trend-setting
that of SXSW Interactive, and you can
attention
quickly test whether a new service is
• Technologies – Music, Music Business
going to be useful or not.”
• Winner announced - CNET.com

14. Your Profile at SXSW
Pitch for Interactive
Award
The SXSW Interactive Awards uncovers the best
new digital work, from websites to web applications
and beyond, while celebrating those who are building
Popular Nerdist and Web Soup host Chris Hardwick
tomorrow's online trends. emcees the 2011 Interactive Awards.
15 General Competition Categories include:
Activism, Amusement, Art, Business, Classic, Community,
Educational Resource, Experimental, Film/TV, Motion “The show, dubbed 'geek spring
Graphics, Music, Personal, Social Media, Student and break' by some, has grown beyond
Technical Achievement its music and film roots to become a
gathering spot for venture
5 Special Honors categories include: capitalists and some of the biggest
stars in the tech world.”
People's Choice, Breakout Digital Trend, Speaker of the
- Yahoo!
Event, Digital Campaign of the Year and Best of Show

15. Your Profile at SXSW
Apply for The Platinum
Connection
In 2011, the SXSW Platinum Connection was
launched in collaboration with UK Trade &
Investment
•30 British companies working in the creative
industries
•Custom meeting schedules created based on each
company’s objectives
•Takes place at the British stand in SXSW Trade
Show
•“This is the perfect opportunity for us to excite
executives who we might otherwise not get the Top: The Platinum Connection on the British Stand
chance to meet,” commented Robert Patten, Bottom: Sliderocket Trade Show Stand
Transmedia Storyteller principal

16. Your Profile at SXSW
Showcases/Screenings
• Showcase Application – deadline is Nov 7
• For SXSW 2012, 10,313 showcase applications were
received
• 2,280 showcase artists from 50 countries were
presented on 104 stages
Duran Duran at SXSW 2011.
• Showcase Presenter Proposal – October 15 latest
• 224 showcase presenters in 2012
• Pitchfork, Paradigm, ASCAP, Rolling Stone, KCRW.
“Whether you're an artist, a
• Film Screening Application – Nov 15 (receipt!) producer or otherwise involved in
the biz, if you pay attention, you can
• SXSW will receive over five thousand submissions
hear the buzz before the rest of the
for Feature Films, Short Film, Music Video
world.”
• Over half of the over 132 feature films we screened in
2012 were World Premieres – CMT.com
• Our Narrative and Documentary Feature
Competition categories consist solely of World
Premieres

17. Showcase Invitation –
What is SXSW Looking
For?
Application deadline Nov 7
SXSW is always looking for
British pop star Ellie Goulding and the media at SXSW 2011.
 Super buzz up and coming acts
 A growing career
 Significant social media presence “The South by Southwest music
 Original and compelling music conference and festival is an
 A creative, detailed, targeted and constantly unwieldy beast, a multiheaded
updated EPK hydra that mirrors the Internet -
 Significant live experience and the culture at large - in the way
 Basic business infrastructure its fractionalized format caters to
nearly every imaginable niche, from
 Clearly defined goals for SXSW Japanese psychedelic to Brazilian
 Promotion for a successful showcase hip-hop to regular old American
 An international fanbase rock-and-roll.”
 All your ducks in row! – Philadelphia Inquirer

18. SXSW Showcases Music
The Sonicbids and Canadian Blast parties at SXSW 2011.
“South by Southwest Music is four
hyperactive days of making
connections for musicians,
recording companies and every
other business touching on music,
from concert bookers to copyright
lawyers, publishers to Web geeks.”
– New York Times

19. SXSW Music Festival 2012
UK Showcases
The Cult UK Showcase Presenters
The Temper Trap Transgressive
Keane The Bedford
Kaiser Chiefs SBTurks
Cher Lloyd Scottish Music Ind. Assoc.
Twin Atlantic NME/PPL
Kasabian Huw Stevens/ UKTI
Nonclassical 6th Street during SXSW 2011.
Tribes
Campfire Trails
Ed Sheeran
Raw Power/PRS for Music
The Jesus and
The Lexington
Mary Chain “South by Southwest just does it right,
Fire Records
Neon Hitch and no matter how big it gets ... it still
FIM/Metal Hammer
TNGHT seems to walk that crucial balance of
Bass Culture/British pure, geeked-out love of music and the
Flux Pavilion Underground nitty-gritty, deal-making side of the
Skream & Benga The Agency Group/UKTI industry with grace.”
Fanfarlo The Great Escape - The Toronto Star
Doctor P Northern Ireland/FFWD
Zulu Winter Xtra Mile/AIM
Michael Kiwanuka
The Heavy….and 112
others played to 50,000
people

20. SXSW Music Festival 2012
Showcase Artists from
Scotland
Artist City Genre Label Branded interview space at the SXSW Artists Lounge.
French Wives Glasgow Pop
Jackmaster Glasgow DJ Numbers
Tango in the Attic Glenrothes Rock Keep Calm
The Jesus and Mary Chain Glasgow Rock “SXSW gets it right! Having become
The Twilight Sad Glasgow Rock Fat Cat Records a spring right of passage, SXSW
Xtra Mile manages to balance the business
The Xcerts Aberdeen Rock Recordings interaction and needs of the
Three Blind Wolves Glasgow Alt Country Communion entertainment industry while
TNGHT (Hudson Mohawke & finding a way to make it a blast for
Lunice) Glasgow Electronic Warp Records
the attendee and consumer. SPIN is
Twin Atlantic Glasgow Rock Red Bull Records
very proud to have been a part of
We Were Promised Jetpacks Edinburgh Rock Fat Cat Records
Woodenbox with a Fistful of this hallmark industry event for
Fivers Glasgow Alt Country over twenty years.”
– Malcolm Campbell
Publisher, SPIN Media

21. SXSWeek 2012 Delegates
from Scotland
A packed show at SXSW.
"Twenty-five years after the South by
Southwest Music festival emerged as
a showcase for new bands, it has
become as big and eclectic as pop
culture itself with spotlights on
movies and, increasingly, high-tech."
– Reuters

22. Key Dates
 Aug 1 2012 - showcase applications open,
 Aug 31 2012 – Panelpicker voting deadline
 Sep 21 2012 - Early bird deadline
 Last day to register from $450-$1150
 20% sales discount deadline
 Oct 15 2012 - first programming announcements SXSW participants enjoying sponsor beverages.
 Nov 7 2012 - showcase application deadline “SXSW gives Tito’s Handmade
 Nov 9 2012 – Accelerator / Awards deadline Vodka the ability to really connect
 Nov 9 2012 – registration & marketing deadline with some of the best and brightest
 Last day to register from $495 - $1250 minds in technology and the arts. It’s
 10% sales discount deadline a unique marketing opportunity that
reaches a global consumer set right
in our backyard. People who taste
 Mid-Dec 2012 –Visa application deadline
Tito’s here in Austin as part of their
 ninety day visa turnaround
 last round of international invitations
SXSW experience inevitably take
home a love for Tito’s in connection
with that experience – an invaluable
 Jan 28 2013 - all artists notified of status alliance.”
– Nicole Portwood
 Feb 8 2013 - last day for discounted registration Brand Manager,
 Mid-Feb 2013 - SXSW Music Festival live online Tito’s Handmade Vodka

23. Thank You!
The SXSW events continue to grow, bringing thousands of
Contact:
Una Johnston
UK & Ireland Mgr
+353 505 42570
una@sxsw.com