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From Wall Street to Love Street

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The Socializers
The Socializers

Presented at the "Hello, I Love You" conference - http://www.marketingsummitistanbul.com - in Istanbul, Turkey on Dec 7, 2011. Eleftherios Hatziioannou and Nathaniel Hansen.

BusinessTechnologie
1  sur  29
Eleftherios Hatziioannou Nathaniel Hansen
STOP DOUBTING – IT`S REAL!
RELATIONSHIPS CREATE TRANSACTIONS
MEETING TONY HSIEH CEO OF ZAPPOS
 
GET THERE STEP-BY-STEP! WIN LEARN / ADAPT ENTER / ACT BUILD YOUR STRATEGY LISTEN
UNDERSTAND YOUR OWN BUSINESS FIRST
IT`S A LONG-TERM PROCESS
 
TAP INTO THE WORLD WIDE MIND
GATHER AND STRUCTURE DATA VIA SOCIAL INTELLIGENCE
 
WHAT DO YOU WANT TO DO IN SOCIAL BUSINESS? R&D Open Innovation Community Sales/ Marketing Social Commerce/ Group Buying Production (Mass Customization Prosumer) Service Customer Service 2.0
SELECT PLATFORMS LESS CAN BE MORE BRAND FIT TARGET GROUP REACH INFLUENCER
#SOCIAL MEDIA POLICY
 
PASSIONATE TEAM NOT JUST AN AGENCY
NEW ROLES HAVE EMERGED THE SOCIAL MEDIA MANAGER R&D PR Marketing Sales HR Legal PM Prospects Customers Key Influencers Stakeholders Competitors Social Media Manager
SIZE DOESN`T ALWAYS MATTER #KPIs
 
USE TOOLS TO SIMPLIFY YOUR WORK/LIFE
ADJUST MESSAGE TO WHEREVER YOU ENGAGE
OPTIONS FOR HOW TO SHOW UP Graphic by Jess3.com
 
IT`S NOT ABOUT YOU IT`S ABOUT THEM
ONCE THE BASICS WORK SHINE
 
 
 

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