Webit2011 Sofia Bulgaria - The Sweet Spot
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The Sweet Spot of Social Media Marketing - Why it takes Technology and People to succeed in the Social Web. Nathaniel Hansen of The Socializers and Eleftherios Hatziioannou of The Peopleizers.
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Webit2011 Sofia Bulgaria - The Sweet Spot
- 1. Finding your Sweet Spot Why it takes Technology AND People to succeed in the Social Web Nathaniel Hansen Eleftherios Hatziioannou
- 2. What does a customer, marketer and CEO have in common? Challenges, Innovation, Creativity Self- Actualization Prestige, Status Ego (esteem) Love, Acceptance Social (Belonging) Physical Safety, Economic Security Safety/Security Water, Food, Sleep… Survival Maslow’s Hierarchy of Needs
- 3. What is it that people love doing?
- 4. What`s Facebook got to do with it?
- 5. How does this impact Marketing and Communications?
- 6. What happened to my TARGET GROUP?
- 7. How can I use social media for my business? Sales/ R&D Production Open (Mass Marketing Service Social Customer Innovation Customization Community Prosumer) Commerce/ Service 2.0 Group Buying
- 8. How can we become a SOCIAL BUSINESS? Sales/Marke R&D Production Open (Mass ting Service Social Customer Innovation Customization Community Prosumer) Commerce/ Service 2.0 Group Buying
- 9. How can we become a SOCIAL BUSINESS?
- 10. Is it just another campaign?
- 11. How can we get there?
- 12. How can I listen and identify warm leads?
- 13. How can I use social intel to build my STRATEGY?
- 14. Which tools can we use to get things done?
- 15. Why is it important to LEARN/ADAPT?
- 16. What does it take to be a leader in the social web?
- 17. Which new roles have emerged?
- 18. WTF is a SOCIAL MEDIA MANAGER? R&D Prospects PR Customers Marketing Social Media Key Influencers Sales Manager HR Stakeholders Legal Competitors PM
- 19. Lessons learned #1: Knowledge
- 20. Lesson learned #2: Simplicity. The name of your CEO Google Search I’m Feeling Lucky
- 21. Lesson learned #3: Not about the MONEY.
- 22. Lesson learned #4: CONNECTIONS.
- 23. “One machine can do the work of 50 ordinary men. No machine can do the work of one extraordinary man.” ~Elbert Hubbard
- 24. Tha nk you Nathaniel Hansen Eleftherios Hatziioannou