This slideshow teaches you how to use Amazon for entrepreneurial tasks such as market research, how to write a book, creating info product, product development, knowing what your ideal customer wants and more!

1. Bend Amazon to Your Will!
With Author, Mentor & Speaker
Ronda Del Boccio, the Story Lady

2. People go to Amazon
with WALLET OPEN
Many people think of Google
for keyword research.
Remember AMAZON is a
marketplace where customers
come to buy!
(c)2013 www.ProfitableStorytelling.com

3. Start Typing to Get
Amazon Search Suggestions
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4. Study Similar Books
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5. Track Reviews
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6. Pay Attention to
Sales Rank & # of Reviews
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7. Track What People Like/Dislike
about Similar Books
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8. Comment on Reviews:
This Can Get Discussions Going
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9. Write Detailed Reviews
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10. No Reviews of Your Book is Bad
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11. Get Reviews Posted Right As Your
Book Goes Live
Guy Kawasaki, author of
APE: Author, Publisher, Entrepreneur: H
–
 Outsource feedback while writing.
 Give PDF copies & ask for reviews.
 Get reviews posted ASAP after
publication
(c)2013 www.ProfitableStorytelling.com

12. Getting Reviews
 Give PDF of book while editing to
get feedback.
 Give book to leaders in your niche
and ask for reviews.
 Ask
customers/prospects/colleagues.
 Gift Kindle book (click Give as a Gift
button in the buy box)
(c)2013 www.ProfitableStorytelling.com

13. Sample Opt-In for
Review Copy
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14. Gift a Kindle Copy of Your Book
to Get a Verified Customer Review
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15. Find Reviewers of Similar Books by
Clicking Their Name
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16. Offer Review Copies
by Sending an Email
Good Example:
Ronda, I noticed and liked your well-
written review of The Informationist
on Amazon. Would you consider
reviewing my novel, The Geneva
Decision? It’s a thriller led by a
young woman. You can see more
information and the opening
chapter at…
(c)2013 www.ProfitableStorytelling.com

17. Request Reviewers Continued
BAD Example
“Dear Book Reviewer….”
No matter how great the book, you’ve
lost me!
(c)2013 www.ProfitableStorytelling.com

18. Thank Reviewers
No Matter What They Said!
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19. Start/participate in a Discussion
on Any Book Page
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20. Create a ROBUST
Author Profile
 Go to www.AuthorCentral.com
 with Amazon login
 Write a keyword-rich bio
 Add photos
 Add videos, blog feeds, Twitter
 Add events
 Add/view/edit your books
(c)2013 www.ProfitableStorytelling.com

21. AuthorCentral.com Dashboard
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22. Sample Author Profile Template
Use My Profile
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23. Add Send to Kindle Button
to Your Wordpress Blog
Send to Kindle Wordpress Plugin
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24. Add a Send to Kindle
Button to Your Blog
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25. Success Tips
 Make spreadsheets
1. Keyword phrases
2. Similar books
3. Reviews
4. Possible reviewers
 Use the best phrases, with traction
but less competition.
 Be strategic!
(c)2013 www.ProfitableStorytelling.com

26. Resources
Find Out More at
www.ProfitableStorytelling.com/amazonhelp
(c)2013 www.ProfitableStorytelling.com