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Classroom or office?
The best ways to up-skill
and increase employability
2
Having a degree doesn’t guarantee you a job in your chosen field, and the cost of attaining one
is growing. However, recent OECD data shows that having any degree at all increases your overall
employability:
Around 85% of the population with higher/tertiary education is employed, yet this figure
is just 76% for people with post-secondary/non-tertiary education, and just 56% for those
without an upper-secondary education.
However, in terms of your earning potential, are two degrees better than one? Is a PhD better
than a Master’s? Does it really matter which university you attend?
The question many employees want to know is, “When do you hit the cost-benefit ceiling regarding
your education?” At what point should you forget about more education and focus on gaining more
practical experience? Or should you expect that you will always need do both?
Here, we look at the pros and cons of on-the-job versus formal training, and what the best strategies
for improving your career prospects really are.
How much education
is enough?
3
One in four
21-year-old graduates
are unemployed.
Office for National Statistics, UK
4
Education
and the supply-demand curve
Among 25- to 29-year-old graduates in the European Union, unemployment rose from 7% to 9.2% between 2008 and 2011.
While this was a large increase, the outlook was much worse for young people with only basic education—unemployment rose
from 16.1% to 24.3%. Statistics like this remind us that higher education does:
1. Increase the likelihood of finding a job
2. Decrease the likelihood of being outsourced or laid-off during downturn or market volatility
However, rising tuition fees across much of the western world makes the economic benefits of gaining a degree in the traditional
full-time/three-year timeframe harder to support, particularly given a Bachelor degree doesn’t guarantee you a job (and hasn’t
for quite some time now).
The first step in the right direction is to look at the data on employment prospects of each degree. Gaining the right skills—
those in highest demand—is as important as gaining the right level of qualification from the right institution.
Different degree, different employment prospects:
Data from Unistats shows that the following proportions of graduates secure a job related to their studies within
six months: 51% of graduates with a business administration degree 78% of those with a civil engineering degree
73% of those with a computer science degree.
5
To 10 University degrees for securing a job
(% of graduates 2010-11 that either found a job or entered further education
within 6 months of completing their first degree)
99.4% 94.8% 94% 91.9% 91.3% 90.9% 90.3% 90.1% 89.9% 89.9%
Medicine, dentistry
& vet science
Education
Subjects allied
to medicine, including
neurology and
biomedical science
Law
Agriculture
(and related subjects)
Biological sciences
Languages
Historical
& philosophical studies
Mathematical sciences
Physical sciences
6
How qualified should you be?
As the list on the previous page shows, those degrees with the highest employment rates also tend to require
more post-graduate study. Just how qualified you need to be to get a great job will depend upon:
Your age and stage of career: the younger and less experienced you are, the more doors that higher
education will open.
Your field of study/expertise: If you’re in one of the Scientific, Technology, Engineering or Mathematic fields in particular,
a good degree with more post-graduate study will give you better employment prospects.
Your management/leadership ambitions: again, depending on the field you’re in and the size of
organisation you work for, work experience may be more valuable than extra qualifications. However,
if you want a leadership role when you’re still relatively inexperienced, or you wish to change industries
without taking a step backwards, you may need to prove you have the management theory behind
you first.
Either way, the strongest trend seems to be that workers are taking greater control of their own career
development. According to the 2013 Kelly Global Workforce Index, over 60% of workers are either actively
pursuing education/training for a new field of work (23%) or are considering doing so (38%).
Typically, the older we are, the more we will look for on-the-job opportunities for training and development.
7
Which of the following methods is most desirable to you
in terms of your skill development?*
The top way managers can improve job satisfaction is: to provide training opportunities (53%).
70% 58% 31% 26% 19% 19% 18% 16% 2%
On the job experience
Continued education/
training
Professional
certification
Seminars/webinars
Structured mentoring
Special/stretch/
rotational assignments
Job sharing
Professional organisation
membership Other
8
The rise of the MBA
They’ve been around in Europe since the 1950s, and in the U.S. for quite a lot longer, but holders of a Masters of Business Administration
qualification have grown significantly in recent decades. For some organisations, holding an MBA is now a pre-requisite for an interview.
Two trends in this qualification are occurring:
2
1 MBA holders are getting younger: The average age of a full-time MBA student at Harvard Business School
is just 27 years of age, and many schools in the U.S have an even younger student profile for MBA courses.
Typically, upwards of 80% of students within the programs are younger than 30 years of age. Statistics for the
London Business School MBA reveals that students, on average, have just 5.5 years of work experience.
Hiring intentions for MBA holders in growth sectors is increasing:
The Wall Street Journal’s recent article on the rate of growth for MBAs seems to point to uneven hiring intentions.
The technology and energy sectors far outpace financial services (and even consulting) in their intentions to hire MBA
graduates. In fact, the number of tech companies planning to hire MBAs rose 22% between 2011 and 2012, and in
particular, demand for students with quantitative skills who can analyse user data and apply it to strategic expansion
and marketing plans is on the up and up. Yet, demand seems to be virtually flat from the financial services sector.
9
The rise of the MBA
	Percentage of companies that hired/plan to hire new M.B.A. employees
		2008: 59%
		2009: 50%
		2010: 62%
		2011: 72%
		2012: 79%*
		 * planned hires
		 Source: Graduate Management Admission Council (survey of more than 800 companies worldwide) & the Wall Street Journal
Statistics like these indicate that:
Growth industries may look for MBAs as a way of determining leadership ability in an inexperienced talent pool: there may be
greater benefit in gaining an MBA if you plan to work in growth industries such as technology and sciences. This is because
employers will be more likely to be hiring in a tight talent market, and will look for skilled (although not necessarily experienced)
managers to lead their growth trajectory. Sometimes, an MBA may be the only way to determine who these candidates are.
The cost of MBAs means younger students gain the greatest ROI: Given that MBAs can cost up to 75,000 EUR, gaining them
later in life leaves fewer working years to pay back the investment.
Whether or not an MBA improves the salaries and employability of already experienced talent is difficult to conclude. Research
on MBA salaries shows that, on average, MBA programs do lead to higher salaries for graduates. Yet, these qualifications are
hard to justify for older, more experienced candidates. If fast, early promotion is your goal and you have the time, resources
and aptitude to study at a great school with a good reputation, an MBA will probably pay off.
10
Demonstrate your soft skills
It’s not only the economic trends within a single country that will shape the careers of the future, but the trends of other nations operating
on the world stage as well. This economic shift is something critical for prospective employees to understand because the barriers to virtual
working are diminishing every day, meaning both employee and employer can cast their net for skills much, much wider.
In the globalised employment market, differentiation is key. If your skillset is easily outsourced or commoditised, your employment
prospects will be diminished. So, to be marketable and attractive to corporates and outsourcing firms that will help you access these
networks, you need to know that you’re offering what employers want.
Our research shows that these ‘soft’ skills feature prominently in workers’ toolkits:
	77% 		 72%		69%		70%
	Cooperation/	Active listening	Verbal			Organisation/attention
	teamwork					communication	to detail
How you demonstrate your application of these skills in your chosen industry is important. Look for ways to demonstrate your soft skills
in ways might help you stand out from the crowd such as:
	 Leading online working groups and think-tanks such as LinkedIn Groups in your field can prove you have cooperation/teamwork skills. 	
	 If the Group is successful and influential, it’s proof that you’re able to connect the right people together, stimulate discussion and share 	
	 knowledge. Host webcasts or speak at events in your field to demonstrate your verbal communication and presentation skills.
Our research also shows that the skills workers are most likely to say need further development are:
	64% 		 41%		37%
	Bilingual		Leadership/		Creativity/
	skills			initiative		innovation
If you can prove you have these in both online and offline environments, you are already on the way to differentiating yourself from others
with similar qualifications.
11
Conclusion
More education improves your employment prospects—that much is true. However, weighing up the return
on investment for every qualification you gain is becoming more important as people change careers, job tenure
shortens and the need to gain new skills never ceases.
As workers move through their career, the more difficult it becomes to gain specific skills in formal settings in cost-
effective ways. That’s why organisations and the people who work for them must make informed decisions about how
they gain skills that increase their employability and productivity. They must know the supply-demand dynamics for the
market they operate in, and they must look for creative but relevant ways to differentiate themselves from other
candidates.
Knowing your career goals, what you expect to gain out of each new skill you attain, and planning these outcomes
upfront will ensure you can make the right decisions for yourself.
12
Crowdsourcing through Kelly experts:
kellyservices.com
All trademarks are property of their respective owners. an equal opportunity employer. © 2012 kelly Services, Inc.
Kelly promise
You’re unique and you’re different, it’s what makes you, you! At Kelly we understand that not everybody wants the same thing out of their work. Whether you’re just starting your career or have many years
of experience behind you, we are committed to helping you find a role that’s just right for you. Every person’s path has its own twists and turns and in this new world of work, it can be tricky to navigate
through. You can find useful DIY career information at www.kellyservices.com and when you decide to contact us directly, we’ll work together with your passion and expertise to guide you to your next
challenge. Whether this may be in the flexible and temporary workforce or as a permanent employee, Kelly is here to help every step of the way.
Kelly facts
Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly®
offers a comprehensive array of outsourcing and consulting services as well as world-class staffing
on a temporary, temporary-to-hire and direct-hire basis. Serving clients around the globe, Kelly provides employment to more than 550,000 employees annually. Revenue in 2011 was $5.6 billion.
Visit our website and connect with us on Facebook, LinkedIn & Twitter.
Stefan Renzewitz
Stefan is the Operations
Lead for Talent Sourcing
in the DACH region. He
has strong experience in
Career Event, Employer
Branding and Talent
Relationship solutions
including campaign
planning and execution
with a focus on graduates
and young professionals
(Business, Engineers
and IT).
Sally Hunter
As RPO Practice Lead
EMEA for the Kelly
Outsourcing & Consulting
Group, Sally is responsible
for the RPO proposition
from client relationships
via the account manage-
ment team to consulting
on HR transformation. Sally
has extensive experience
in the human capital sec-
tor, including leadership
positions within strategic
account management
for staffing providers to
operational delivery.
Bence Bak
Bence Bak is EMEA
Sourcing Manager. Bence
has 4 years experience
in both researching and
sourcing for different
levels of candidates in
the IT industry. Currently
responsible for training
and maintaining the
knowledge base for
different stakeholders,
creating new standards
and processes around
proactive search and
implementing a new
international IT system.
Lauren Clovis
Lauren is EMEA Marketing
Manager, focussing on
employer branding,
candidate communications
and events organisation.
With a strong background
in finance recruitment and
a history of working on
client premises to deliver
contingent workforce
solutions, Lauren’s
experience focuses
on both B2B and B2C
audiences.
Astrid Akse
Astrid is HR Manager
EMEA at Kelly Services.
Having worked for several
years within recruitment
leadership roles, Astrid is
now responsible for HR
across the EMEA region.
Astrid has an international
outlook and her current
role focuses on internal
recruitment amongst other
responsibilities.
Stefano Giorgetti
Stefano is the Managing
Director and Vice President
of Kelly Services in Italy.
He has a strong history
of working within the
recruitment industry and
is currently an innovation
champion for Kelly focusing
on improving the candidate
and customer experience.

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Classroom Or Office?

  • 1. Classroom or office? The best ways to up-skill and increase employability
  • 2. 2 Having a degree doesn’t guarantee you a job in your chosen field, and the cost of attaining one is growing. However, recent OECD data shows that having any degree at all increases your overall employability: Around 85% of the population with higher/tertiary education is employed, yet this figure is just 76% for people with post-secondary/non-tertiary education, and just 56% for those without an upper-secondary education. However, in terms of your earning potential, are two degrees better than one? Is a PhD better than a Master’s? Does it really matter which university you attend? The question many employees want to know is, “When do you hit the cost-benefit ceiling regarding your education?” At what point should you forget about more education and focus on gaining more practical experience? Or should you expect that you will always need do both? Here, we look at the pros and cons of on-the-job versus formal training, and what the best strategies for improving your career prospects really are. How much education is enough?
  • 3. 3 One in four 21-year-old graduates are unemployed. Office for National Statistics, UK
  • 4. 4 Education and the supply-demand curve Among 25- to 29-year-old graduates in the European Union, unemployment rose from 7% to 9.2% between 2008 and 2011. While this was a large increase, the outlook was much worse for young people with only basic education—unemployment rose from 16.1% to 24.3%. Statistics like this remind us that higher education does: 1. Increase the likelihood of finding a job 2. Decrease the likelihood of being outsourced or laid-off during downturn or market volatility However, rising tuition fees across much of the western world makes the economic benefits of gaining a degree in the traditional full-time/three-year timeframe harder to support, particularly given a Bachelor degree doesn’t guarantee you a job (and hasn’t for quite some time now). The first step in the right direction is to look at the data on employment prospects of each degree. Gaining the right skills— those in highest demand—is as important as gaining the right level of qualification from the right institution. Different degree, different employment prospects: Data from Unistats shows that the following proportions of graduates secure a job related to their studies within six months: 51% of graduates with a business administration degree 78% of those with a civil engineering degree 73% of those with a computer science degree.
  • 5. 5 To 10 University degrees for securing a job (% of graduates 2010-11 that either found a job or entered further education within 6 months of completing their first degree) 99.4% 94.8% 94% 91.9% 91.3% 90.9% 90.3% 90.1% 89.9% 89.9% Medicine, dentistry & vet science Education Subjects allied to medicine, including neurology and biomedical science Law Agriculture (and related subjects) Biological sciences Languages Historical & philosophical studies Mathematical sciences Physical sciences
  • 6. 6 How qualified should you be? As the list on the previous page shows, those degrees with the highest employment rates also tend to require more post-graduate study. Just how qualified you need to be to get a great job will depend upon: Your age and stage of career: the younger and less experienced you are, the more doors that higher education will open. Your field of study/expertise: If you’re in one of the Scientific, Technology, Engineering or Mathematic fields in particular, a good degree with more post-graduate study will give you better employment prospects. Your management/leadership ambitions: again, depending on the field you’re in and the size of organisation you work for, work experience may be more valuable than extra qualifications. However, if you want a leadership role when you’re still relatively inexperienced, or you wish to change industries without taking a step backwards, you may need to prove you have the management theory behind you first. Either way, the strongest trend seems to be that workers are taking greater control of their own career development. According to the 2013 Kelly Global Workforce Index, over 60% of workers are either actively pursuing education/training for a new field of work (23%) or are considering doing so (38%). Typically, the older we are, the more we will look for on-the-job opportunities for training and development.
  • 7. 7 Which of the following methods is most desirable to you in terms of your skill development?* The top way managers can improve job satisfaction is: to provide training opportunities (53%). 70% 58% 31% 26% 19% 19% 18% 16% 2% On the job experience Continued education/ training Professional certification Seminars/webinars Structured mentoring Special/stretch/ rotational assignments Job sharing Professional organisation membership Other
  • 8. 8 The rise of the MBA They’ve been around in Europe since the 1950s, and in the U.S. for quite a lot longer, but holders of a Masters of Business Administration qualification have grown significantly in recent decades. For some organisations, holding an MBA is now a pre-requisite for an interview. Two trends in this qualification are occurring: 2 1 MBA holders are getting younger: The average age of a full-time MBA student at Harvard Business School is just 27 years of age, and many schools in the U.S have an even younger student profile for MBA courses. Typically, upwards of 80% of students within the programs are younger than 30 years of age. Statistics for the London Business School MBA reveals that students, on average, have just 5.5 years of work experience. Hiring intentions for MBA holders in growth sectors is increasing: The Wall Street Journal’s recent article on the rate of growth for MBAs seems to point to uneven hiring intentions. The technology and energy sectors far outpace financial services (and even consulting) in their intentions to hire MBA graduates. In fact, the number of tech companies planning to hire MBAs rose 22% between 2011 and 2012, and in particular, demand for students with quantitative skills who can analyse user data and apply it to strategic expansion and marketing plans is on the up and up. Yet, demand seems to be virtually flat from the financial services sector.
  • 9. 9 The rise of the MBA Percentage of companies that hired/plan to hire new M.B.A. employees 2008: 59% 2009: 50% 2010: 62% 2011: 72% 2012: 79%* * planned hires Source: Graduate Management Admission Council (survey of more than 800 companies worldwide) & the Wall Street Journal Statistics like these indicate that: Growth industries may look for MBAs as a way of determining leadership ability in an inexperienced talent pool: there may be greater benefit in gaining an MBA if you plan to work in growth industries such as technology and sciences. This is because employers will be more likely to be hiring in a tight talent market, and will look for skilled (although not necessarily experienced) managers to lead their growth trajectory. Sometimes, an MBA may be the only way to determine who these candidates are. The cost of MBAs means younger students gain the greatest ROI: Given that MBAs can cost up to 75,000 EUR, gaining them later in life leaves fewer working years to pay back the investment. Whether or not an MBA improves the salaries and employability of already experienced talent is difficult to conclude. Research on MBA salaries shows that, on average, MBA programs do lead to higher salaries for graduates. Yet, these qualifications are hard to justify for older, more experienced candidates. If fast, early promotion is your goal and you have the time, resources and aptitude to study at a great school with a good reputation, an MBA will probably pay off.
  • 10. 10 Demonstrate your soft skills It’s not only the economic trends within a single country that will shape the careers of the future, but the trends of other nations operating on the world stage as well. This economic shift is something critical for prospective employees to understand because the barriers to virtual working are diminishing every day, meaning both employee and employer can cast their net for skills much, much wider. In the globalised employment market, differentiation is key. If your skillset is easily outsourced or commoditised, your employment prospects will be diminished. So, to be marketable and attractive to corporates and outsourcing firms that will help you access these networks, you need to know that you’re offering what employers want. Our research shows that these ‘soft’ skills feature prominently in workers’ toolkits: 77% 72% 69% 70% Cooperation/ Active listening Verbal Organisation/attention teamwork communication to detail How you demonstrate your application of these skills in your chosen industry is important. Look for ways to demonstrate your soft skills in ways might help you stand out from the crowd such as: Leading online working groups and think-tanks such as LinkedIn Groups in your field can prove you have cooperation/teamwork skills. If the Group is successful and influential, it’s proof that you’re able to connect the right people together, stimulate discussion and share knowledge. Host webcasts or speak at events in your field to demonstrate your verbal communication and presentation skills. Our research also shows that the skills workers are most likely to say need further development are: 64% 41% 37% Bilingual Leadership/ Creativity/ skills initiative innovation If you can prove you have these in both online and offline environments, you are already on the way to differentiating yourself from others with similar qualifications.
  • 11. 11 Conclusion More education improves your employment prospects—that much is true. However, weighing up the return on investment for every qualification you gain is becoming more important as people change careers, job tenure shortens and the need to gain new skills never ceases. As workers move through their career, the more difficult it becomes to gain specific skills in formal settings in cost- effective ways. That’s why organisations and the people who work for them must make informed decisions about how they gain skills that increase their employability and productivity. They must know the supply-demand dynamics for the market they operate in, and they must look for creative but relevant ways to differentiate themselves from other candidates. Knowing your career goals, what you expect to gain out of each new skill you attain, and planning these outcomes upfront will ensure you can make the right decisions for yourself.
  • 12. 12 Crowdsourcing through Kelly experts: kellyservices.com All trademarks are property of their respective owners. an equal opportunity employer. © 2012 kelly Services, Inc. Kelly promise You’re unique and you’re different, it’s what makes you, you! At Kelly we understand that not everybody wants the same thing out of their work. Whether you’re just starting your career or have many years of experience behind you, we are committed to helping you find a role that’s just right for you. Every person’s path has its own twists and turns and in this new world of work, it can be tricky to navigate through. You can find useful DIY career information at www.kellyservices.com and when you decide to contact us directly, we’ll work together with your passion and expertise to guide you to your next challenge. Whether this may be in the flexible and temporary workforce or as a permanent employee, Kelly is here to help every step of the way. Kelly facts Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly® offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire and direct-hire basis. Serving clients around the globe, Kelly provides employment to more than 550,000 employees annually. Revenue in 2011 was $5.6 billion. Visit our website and connect with us on Facebook, LinkedIn & Twitter. Stefan Renzewitz Stefan is the Operations Lead for Talent Sourcing in the DACH region. He has strong experience in Career Event, Employer Branding and Talent Relationship solutions including campaign planning and execution with a focus on graduates and young professionals (Business, Engineers and IT). Sally Hunter As RPO Practice Lead EMEA for the Kelly Outsourcing & Consulting Group, Sally is responsible for the RPO proposition from client relationships via the account manage- ment team to consulting on HR transformation. Sally has extensive experience in the human capital sec- tor, including leadership positions within strategic account management for staffing providers to operational delivery. Bence Bak Bence Bak is EMEA Sourcing Manager. Bence has 4 years experience in both researching and sourcing for different levels of candidates in the IT industry. Currently responsible for training and maintaining the knowledge base for different stakeholders, creating new standards and processes around proactive search and implementing a new international IT system. Lauren Clovis Lauren is EMEA Marketing Manager, focussing on employer branding, candidate communications and events organisation. With a strong background in finance recruitment and a history of working on client premises to deliver contingent workforce solutions, Lauren’s experience focuses on both B2B and B2C audiences. Astrid Akse Astrid is HR Manager EMEA at Kelly Services. Having worked for several years within recruitment leadership roles, Astrid is now responsible for HR across the EMEA region. Astrid has an international outlook and her current role focuses on internal recruitment amongst other responsibilities. Stefano Giorgetti Stefano is the Managing Director and Vice President of Kelly Services in Italy. He has a strong history of working within the recruitment industry and is currently an innovation champion for Kelly focusing on improving the candidate and customer experience.