1. © 2013

2. © 2013

3. © 2013

4. Grow with Constant Contact
Get results fast, with affordable, easy-to-use engagement marketing
tools and free coaching.
Email Marketing
Social Campaigns
SaveLocal
Send personalized
email newsletters and
expand your audience
with our list-building
tools.
4
EventSpot
Manage your events
online: send invites,
create an event
homepage, and
promote registration.
Turn fans into customers
with coupons, downloads,
and contest on Facebook
and get new likes and
email sign-ups.
Reward loyal customers
with shareable local deals
and capture contact
info every time
you sell.
Single Platform Online Survey
Get found by millions
online and manage
your business info
across the web, all
from one place.
Transform your
communications into
conversations with
online surveys and
polls.
© 2013

5. GOALS +
OBJECTIVES
5
CAMPAIGNS
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

6. GOALS +
OBJECTIVES
6
CAMPAIGNS
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

7. find
convert
convert
keep
“Flip The Funnel: Retention is the New Acquisition”
-- Joe Jaffe (@jaffejuice)
GOALS +
OBJECTIVES
7
CAMPAIGNS
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

8. the new word-of-mouth is
ENGAGEMENT
GOALS +
OBJECTIVES
8
CAMPAIGNS
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

9. GOALS +
OBJECTIVES
9
CAMPAIGNS
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

10. is it
ENOUGH
to just look good?
GOALS +
OBJECTIVES
10
CAMPAIGNS
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

11. at its core, marketing is about
eliciting a physical and measureable
RESPONSE
GOALS +
OBJECTIVES
11
CAMPAIGNS
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

12. an agenda and framework for marketing that works
1 set marketing GOALS and OBJECTIVES
2
3
12
run CAMPAIGNS on the CHANNELS that matter
get measurable RESULTS
© 2013

13. an agenda and framework for marketing that works
1 set marketing GOALS and OBJECTIVES
2
3
13
run CAMPAIGNS on the CHANNELS that matter
get measurable RESULTS
© 2013

14. INTRODUCTION
14
GOALS +
OBJECTIVES
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

15. INTRODUCTION
15
GOALS +
OBJECTIVES
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

16. INTRODUCTION
16
GOALS +
OBJECTIVES
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

17. INTRODUCTION
17
GOALS +
OBJECTIVES
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

18. INTRODUCTION
18
GOALS +
OBJECTIVES
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

19. INTRODUCTION
19
GOALS +
OBJECTIVES
CAMPAIGNS
RESULTS
TOOLS
SUMMARY
© 2013

20. INTRODUCTION
20
GOALS +
OBJECTIVES
CAMPAIGNS
RESULTS
TOOLS
SUMMARY
© 2013

21. INTRODUCTION
21
GOALS +
OBJECTIVES
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

22. INTRODUCTION
22
GOALS +
OBJECTIVES
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

23. INTRODUCTION
23
GOALS +
OBJECTIVES
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

24. SECONDS
INTRODUCTION
24
GOALS +
OBJECTIVES
WORDS
CHANNELS
TODAY
RESULTS
TOOLS
SUMMARY
© 2013

25. $5 free to be naughty…or nice? [burrito restaurant chain]
Low Cost + High Value = Good News [B2B marketing services provider]
Daily Alert – “Bunnies are Evil” [on-line t-shirt printer]
$5 for your thoughts? [survey request from pet goods retailer]
An Exclusive Look at Life on the Red Carpet [nonprofit event update]
INTRODUCTION
25
GOALS +
OBJECTIVES
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

26. INTRODUCTION
26
GOALS +
OBJECTIVES
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

27. INTRODUCTION
27
GOALS +
OBJECTIVES
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013

28. an agenda and framework for marketing that works
1 set marketing GOALS and OBJECTIVES
2
3
28
run CAMPAIGNS on the CHANNELS that matter
get measurable RESULTS
© 2013

29. INTRODUCTION
29
GOALS +
OBJECTIVES
CAMPAIGNS
CHANNELS
TOOLS
SUMMARY
© 2013

30. INTRODUCTION
30
GOALS +
OBJECTIVES
CAMPAIGNS
CHANNELS
RESULTS
SUMMARY
© 2013

31. INTRODUCTION
GOALS +
OBJECTIVES
CAMPAIGNS
CHANNELS
RESULTS
SUMMARY
© 2013

32. INTRODUCTION
32
GOALS +
OBJECTIVES
CAMPAIGNS
CHANNELS
RESULTS
TOOLS
© 2013

33. 33
© 2013