This document provides an overview of Twitter, including what it is, who uses it, why people use it, and tips for using it effectively. Some key points:
- Twitter is a microblogging platform that allows users to post short messages called tweets for a broad audience. Tweets are limited to 140 characters.
- Many celebrities, companies, and organizations use Twitter to engage with fans or customers. News events are also often shared first on Twitter before other media outlets.
- While informal communication is common, Twitter can also be used strategically to position oneself as an expert, build communities around topics, and drive traffic to other sites or events.
- Effective use of Twitter requires an understanding of
2. Twitter Review
What is it
Who’s doing it
Why do it
And… do it right
3. What is twitter?
Twitter is a micro blog that allows you to post text
messages on the Web for anyone and everyone
to see.
You have a 140-character limit per posting
You can quot;followquot; other users
They can quot;followquot; you.
It's like facebook's quot;What are you doing right
now?quot; status updates,
but users don't have to be your friends to get them;
anybody can read them.
4.
5. Who’s tweeting?
Ellen DeGeneres (someone writes her tweets
for her)
Rumor has it that Paula Deen, Lance
Armstrong, Marianne Williamson, Al
Gore, Jimmy Fallon and Michael Phelps all
tweet for themselves.
You can follow corporations, institutions, public
relations firms on Twitter. Landrover and Jet
Blue just to name two.
6. Recent Big Celebs
Join Twitter
April 16: Oprah Winfrey and Ashton Kutcher get on
board.
What does this mean: they don’t have the
bandwidth, they don’t have the tech support, service
will become slower.
twitter will be forced to build up using those generous
VC funds or …
7. How Many Twits?
According to comScore Inc. (they poll Web trends)
Twitter has signed up 9.3 million users so far.
Google has reportedly made a sizeable offer to buy
Twitter. (April 2nd, 2009 )
They’ll probably make a deal.
8. News Tweets
- another side of twitter -
A Twitter user who witnessed the crash of US
Airways Flight 1549 posted updates in real time
about 15 minutes before the New York Times had a
story on its Web site.
A major earthquake in China was reported on
twitter before the USGS Web site had a report up
and about an hour before CNN reported the store.
Tweets are faster than a speeding bullet
in the news world.
9. Not All Business…
Tina Fey tweets: quot;I think I can safely speak for America
when I say, we're not shallow, but please, Britain, do
something with Susan Boyle's eyebrows.”
Sometimes tweets like that can make you laugh… and
who doesn’t need one of those occasionally?
But … please … if you don’t really have anything to
say, don’t say it.
10.
11.
12. twitter.com
• What are you doing?
• Becoming a “twit”: Setting up your account
• Updating your profile
• Change your look
29. Help?!
If you get stuck, the Help section is decent.
If you don’t find what you’re looking “google it” - there
are plenty of people out there with helpful information
to share … for free. (People are nice.)
30.
31.
32. The Tweet Process
engage in conversations and not try to sell anything
find people to follow by searching Twitter group #wine
(change this)
download a desktop client such as Tweetdeck that
allows search and follow for groups such as
#wine, #food of #ttl (Twitter Taste Live)
Tweets can also be sent as a text message from a
mobile phone if you have the appliccation.
Ensure that you have a full profile with a link to your
website.
33. Example
Different things to do: invite people to free webinars, podcasts etc.
On June 11, Teusner will be participating in a live Twitter tasting run
by the social wine site www.projectvino.com.au, where three wines
will be available online at a discount. The event gives consumers a
chance to have a conversation with winemaker Kim Teusner and ask
all the questions they want while tasting and posting impressions on
Twitter. Brookes is also looking at becoming involved with the
international tasting site www.twittertastelive.com as a direct way of
building the brand's appeal overseas.
(this will work for food too - on a more local level and a widespread
level) (cake testing - cake contest)
34. Tweet treats
Looking for something to tweet about but don’t have time
to research and look around?
Sign up for Google Alerts: http://www.google.com/alerts
Choose your industry, topic search terms,
Choose type of alert; choose how often
Enter your email address.
36. Is Twitter Rite4U
What the intended outcome of tweeting:
a. Position yourself as an expert?
b. Build a community of people who are all talking about
your topic?
c. Drive traffic to your site?
e. All of the above?
37. Go Forth & Tweet!
Remember:
You don’t have to accept all your follower invitations.
You can block followers.
You can tweet worthwhile stuff.
You can follow other twits.
You can send a direct (private) message to other twits.
You can do this apps and a phone.
38. What you need to do to
achieve those outcomes
Time
Purpose
Goal
39. Just because it’s free…
Like all marketing, web marketing needs to be
approached with plenty of thought and then intentional
action.
Just because it’s a free medium (unlike television or radio
marketing, for example) doesn’t mean that every new
opportunity is the right one to choose.
40. Consider this:
Build a community.
Help people selflessly.
Share your thoughts and challenges and successes with
your contacts.
This is the social media and web 2.0 way of generating
word of mouth awareness. And it extends far beyond
the reach of yesterday.
