2. Direct Selling News has released its 2010 rankings of the Top 50 MLM companies in the
world based on revenues.
Top 50 MLM Companies In The
World
1. Avon Products Inc. – founded in 1886, it is the
pioneer in direct selling, and also the world leader in
cosmetics, fragrances and toiletries. With revenues
of $10.9 billion in 2010, it has a single and
multilevel compensation plan, and products such as Avon Color, Anew, and Avon Naturals.
2. Amway – offering skincare products, the Nutrilite line of nutritional products, and several
household products, Amway generated $9.2 billion in revenues in 2010. It was founded in 1959,
and has a multilevel compensation plan.
3. Natura Cosmeticos SA – a large company founded in 1969, it has over 900 products in the
personal care and fragrances markets. It operates in only 7 countries, but had revenues of $3
billion in 2010. The compensation plan is bilevel.
4. Vorwerk & Co. KG – a familyowned company
founded in 1930, it sells household appliances and
highquality cosmetic products. It has a multilevel
compensation plan and generated revenues of $2.9
billion in 2010.
5. Herbalife Ltd. – featuring products developed by scientists including a Nobel Prize winner,
Herbalife is a leader in nutritional, weight management and personal care products. Founded in
3. 1980, it has a multilevel compensation plan and had revenues of $2.7 billion in 2010.
6. Mary Kay Inc. – founded in 1963 to help women achieve personal growth and success, it has
a singlelevel and multilevel compensation plan. They sell skincare products and cosmetics,
generating revenues of $2.5 billion in 2010.
7. Tupperware Brands Corp. – selling storage and serving products, as well as beauty and
personal care products, they generated revenues of $2.3 billion in 2010. The company was
founded in 1946, and has a singlelevel and multilevel compensation plan.
8. Oriflame Cosmetics, S.A. – a fastgrowing beauty company founded in 1967, it sells beauty
products, and generated revenues of $2.2 billion in 2010. It has a multilevel compensation plan.
9. Forever Living Products – the largest aloe vera company in the world, they sell drinks,
skincare products, cosmetics, and nutritional supplements based on aloe vera. Founded in
1978, the company has a multilevel compensation plan and generated revenues of $1.7 billion in
2010.
10. Nu Skin Enterprises, Inc. – founded in 1984, it generated revenues of $1.5 billion in 2010.
They sell personal care products and nutritional supplements through three different brands.
11. Belcorp / L’Bel Paris – a company for women founded in 1967, it sells skin, hair and body
care products, fragrances, and makeup. It has a singlelevel and multilevel compensation plan
and generated revenues of $1.3 billion in 2010.
12. Primerica Inc. – selling financial products and services such as life insurance and mutual
funds, it generated revenues of $1.3 billion in 2010. It was founded in 1977 and has a multilevel
4. compensation plan.
13. Miki Corporation – founded in 1964, they sell supplements made from prune extracts,
personal care products, household cleaners, and cosmetics. They generated revenues of $927
million in 2010.
14. Ignite Inc. – selling electricity and natural gas, they generated revenues of $902 million in
2010. The company was founded in 2004 and has a multilevel compensation plan.
15. Melaleuca Inc. – founded in 1985, they sell personal care products, cosmetics, cleaning
supplies, and vitamin supplements. The company has a singlelevel compensation plan and
generated revenues of $750 million in 2010.
16. Omnilife – with revenues of $750 million in 2010, the company, founded in 1992, sells
nutritional supplements, weight management and beauty products, beverages, cosmetics and
fragrances. The compensation plan is multilevel.
17. MonaVie LLC – selling products based on acai berries and other nutritiondense fruits, the
company generated revenues of $600 million in 2010. The company was founded in 2005 and
has a multilevel compensation plan.
18. Telecom Plus – founded in 1998, the company sells household services such as landline
and mobile phones, broadband, gas and electricity subscriptions. The company had revenues of
$600 million in 2010, and has a multilevel compensation plan.
19. Yambal International / Unique – selling skincare and personal care products, cosmetics,
jewellery and fragrances, the company has a multilevel compensation plan and generated
revenues of $600 million in 2010. It was founded in 1967.
20. ACN – founded in 1993, the company sells home and business communications services,
and generated revenues of $553 million in 2010. It has a multilevel compensation plan.
5. 21. Partylite (Blyth) – selling candles and home fragrance products, the company made
revenues of $545 million in 2010. It was founded in 1973 and has a multilevel compensation
plan.
22. Amore Pacific – founded in 1945, the company sells cosmetics, personal care, health, and
tea products based on Asian botanicals and nanotechnology. 2010 revenues: $539 million.
23. LG Household and Health Care – selling household goods and cosmetics, LG was
founded in 1947, and made $532 million in revenues in 2010.
24. USANA Health Sciences Inc. – founded
in 1992, USANA sells nutritional
supplements, personal care, energy and
weight management products. It generated
revenues of $517 million in 2010, and has a
multilevel compensation plan.
25. Shaklee Corp. – selling nutritional supplements, skincare, weight management, and green
cleaning products, Shaklee generated $500 million in revenues in 2010. It was founded in 1956,
and has a multilevel compensation plan.
26. The Pampered Chef Ltd. – founded in 1980, the company sells highend cooking and other
kitchen tools. It has a multilevel compensation plan and generated revenues of $500 million in
2010.
27. Tiens / Tianshi – selling wellness and dietary supplements, the company made $500 million
in revenue in 2010. It was founded in 1990 and has a unilevel and breakaway compensation
plan.
6. 28. PrePaid Legal Services Inc. – founded almost 40 years ago, the company sells legal
services and generated $454 million in revenues in 2010. It has a multilevel compensation plan.
29. Tahitian Noni International, Inc. – selling personal care products and nutritional
supplements based on bioactive technology, the company generated revenues of $420 million in
2010. It was founded in 1996, and has a multilevel compensation plan.
30. Market America Inc. – selling product brokerage and internet marketing services, the
company made $416 million in revenues in 2010. It was founded in 1992.
31. Ambit Energy L.P. – founded in 2006, the company sells energy services and generated
revenues of $415 million in 2010. It has a multilevel compensation plan.
32. WIV Wein Int’l AG – the company made $385 million in revenues in 2010 through direct
selling of wine products. WIV Wein was founded over 50 years ago.
33. Scentsy – offering scented candles since 1979, Scentsy had 2010 revenues of $382 million.
It has a multilevel compensation plan.
34. Pola Inc. – founded in 1929, Pola generated revenues of $361 million in 2010. The company
sells skincare and body care products, as well as cosmetics and nutritional supplements, and
uses a singlelevel compensation plan.
35. Arbonne International Inc. – selling skincare and personal care products, the company
generated 2010 revenues of $357 million. It was founded in 1980 and has a multilevel
compensation plan.
7. 36. FORDAYS Co. Ltd. – founded in 1999, the company generated $350 million in revenues. It
sells nutritional products and has an almost twelve year track record.
37. Nature’s Sunshine Products Inc. – selling aromatherapy, cosmetics, nutritional
supplements and skincare products, the company made $349 million in revenues in 2010. It has
a multilevel compensation plan.
38. NOEVIR Co., Ltd. – generating $345 million in revenues in 2010, the company sells skincare
and body care products, nutritional supplements and cosmetics. NOEVIR employs a multilevel
compensation plan.
39. Southwestern – selling educational materials through a direct sales program, the company
made $337 million in revenues in 2010. It was founded in 1855.
40. KK ASSURAN – the company sells skincare products, and employs a multilevel
compensation plan. It generated revenues of $333 million in 2010, and was founded in 1994.
41. LR Health and Beauty Systems – founded in 1985, the company’s 2010 revenues were at
$307 million. Products sold include beauty products, nutritional supplements, jewellery, and other
luxury items.
42. Aerus Holdings Inc. LLC – employing multilevel, doortodoor and franchise compensation
plans, the company’s 2010 revenues were at $300 million. It was founded in 1924 and sells
vacuum cleaners, air purifiers, cleaners, and allergy control products.
43. Sunrider – selling highquality herbal products, the company made $300 million in revenues
in 2010. It was founded in 1982 and employs a multilevel compensation plan.
8. 44. Cosway – founded in 1979, Cosway sells
skincare, personal care, and household products,
as well as nutritional supplements and other food
products. It had 2010 revenues of $298 million and
employs a multilevel hybrid compensation plan.
45. Eureka Forbes Ltd. – a pioneer in water
purifiers, vacuum cleaners and security and
industrial systems, it made 2010 revenues of $272
million. It was founded in 1982 and uses a 60% fixed, 40% variable compensation plan.
46. Isagenix International – with revenues of $256 million in 2010, Isagenix sells nutritional
cleansing and replenishing products. It was founded in 2002 and employs a binary multilevel
compensation plan.
47. Neways, Inc. – selling personal care and household products, as well as nutritional
supplements, Neways made 2010 revenues of $250 million. It was founded in 1992 and has a
multilevel compensation plan.
48. XANGO, LLC – founded in 2002, XANGO sells nutritional beverages, supplements and
skincare products. It had 2010 revenues of $250 million, and uses a multilevel compensation
plan.
49. Vivint, Inc. –founded in 1999, Vivint sells home automation services and had revenues of
$245 million in 2010.
50. Charle Corp., Ltd. – selling women’s undergarments and cosmetics, the company
generated $240 million in revenues in 2010. It was founded in 1993.
