2. Opportunity
In 2008, the number of internet-connected things
exceeded the number of people on earth.
By 2020
there will be 2010 2000
50 billion
3. Opportunity
Many of the internet-
connected things will be
small, low-cost sensors
that will measure
everything:
- Your fitness activities
- Your health
- Your plants„ wellbeing
- Your home environment
4. Problem
Today, internet-connected things don„t interact with
each other. They have their own specific software and are
kept within their vertical silos.
How can we make things interact with each other
and with you ?
5. Solution
Let„s create a platform, just like a “facebook of things“!
“facebook of things“
You
There is a graph of things with you in the center.
A feed that keeps you up to date. Rules to connect
things, both physical and virtual, with each other. And
recommendations to get most out of your things.
6. Scenarios
Connect your favorite photo sharing services with a digital
photo frame.
Scenario: Every time you upload a photo tagged with your
kids name, it will show up on their grandparents image
frame.
7. Scenarios
Connect the location sensor in your mobile phone with
the heating.
Scenario: Your goal is to save energy in winter. Every time
the location sensor in your mobile phone detects that
you„ve left your appartment, the heating is turned off
automatically. As soon as you„re back, the heating is
turned on again. You can also use the mobile app to turn
on the heating from wherever you are, so that it„s already
warm and cosy when you„re back.
8. Scenarios
Connect the audio sensor in your mobile phone with a
dimmable light, stereo and an alarm clock.
Scenario: Every time the audio sensor in your mobile phone
detects that your baby starts crying at night, the following
things happen:
• the dimmable light is set to 10% brightness
• the stereo is turned on and plays the favorite song
• if the baby doesn„t stop crying within 5 minutes, the
alarm clock next to your bed goes off
9. Product Demo: Thing List
Thing List
shows all things in your graph,
their current state and lets
you control them.
10. Product Demo: Thing Rules
Thing Rules
connect things using triggers
and actions.
11. Product Demo: Thing Feed
Thing Feed
shows the activities of your
things and gives
recommendations.
12. Real Things Virtual Things
Device Connector Service
Manufacturers Developers Providers
Connectors
Graph
Feed Rules Store
Recommendation
Engine
API
App
Apps Developers
13. Customers
Device Manufacturer Service Provider
Connect their devices to Integrate their services to
provide triggers and actions. provide triggers and actions.
Connector Developer App Developer
Develop software to connect Develop software for various
virtual and real things to the use cases on different platforms
ThingCloud platform. (iOS, Android etc.).
End User
Use the platform or apps to achieve different use cases,
like controlling and monitoring things.
14. Customer Value Proposition
Device Manufacturer & Service Provider
(1) Customer satisfaction & connection: Provide more value to their
customers with their devices & services (2) Cost-reduction: Outsource
complex software system integration (3) New revenue: Reach more
potential customers through the store and recommendations
Connector & App Developer
(1) Fun: Help change the world by connecting everything to the web
(2) Fame: Show the world what you can do
(3) Earn money: By offering connectors and apps to the users
End User
(1) Productivity: „get most out of your devices“
(2) Comfort: „be in control“
(3) Energy-efficiency: „use wisely“
(4) Fun: Be innovative and have fun :)
16. Revenue Model „Freemium“
• Get a quota of 10 rules and 10 things for free
• Get additional quota by:
– Inviting others
– Being active on the platform
– Buying quota (one-time payment)
• No subscriptions to avoid high customer
acquisition cost and churn
• Take advantage of the Starbucks effect: user
gets immediate gratification
17. Revenue Model „Sales Commission“
• Buy device through our store:
– User gets the connector for free
– ThingCloud earns a sales commission
• Buy device somewhere else:
– User pays a connector fee to ThingCloud
18. Revenue Model „Integration Fee“
• Device manufacturer wants to offer a device
which is ThingCloud-connected by default
• Pays an integration fee to ThingCloud per
– Sold device
– Connected device
19. Revenue Model „Thing Store“
• Developer publishes a connector or app in the
store for money
– revenue split 70/30 with ThingCloud
– developer fee every 12 months
• Not a profit center
20. Market Environment
• Home automation
– Hardware focused: BUS Systems, DIY Installations
• KNX/EIB, Homematic
– Software focused: plug-and-play, internet based
• Android @ home, RWE SmartHome, Telekom Qivicon
• “Device guys”
– Nest: intelligent thermostat
– Pebble: internet-connected watch ($10m on Kickstarter)
– SmartThings ($1m), Twine ($1m), Ninjablocks ($100k)
• “Web guys"
– Ifttt: rule engine for internet services, no real devices
– on(x): code based rule engine focussed on Android phones
– Cosm / Pachube: platform for collecting sensor data
– OpenSen.se: platform for connecting devices and visualize data
– Paraimpu: rapid prototyping for connecting sensors and actuators
– Evrythng: product lifecycle platform for marketiers
21. Market Entry Ideas
• Photo sharing community
– A connector to an internet-connected photo frame that is
automatically updated with the latest pictures from your favorite
websites like Facebook, Instagram, Pinterest, Flickr etc.
• Prototyping community (Arduino, Lego, Robotics etc.)
– A connector that allows to quickly connect various hardware
devices with the platform
• Home automation community
– A connector that extends existing home automation systems and
allows to monitor, control and automate home devices
• Android / Windows (Phone) community
– A connector to control and extend the capabilities of Android
mobile phones, Windows PCs and Windows phones
• Car community
– A connector to a Bluetooth OBD2 adapter that retrieves car data
22. Join our invite list on
www. .ThingCloud.com
Thank you!
hello@thingcloud.com
