SlideShare une entreprise Scribd logo
1  sur  16
Télécharger pour lire hors ligne
Become a member today!
#thinkMotor
© 2013 Acxiom Corporation. All Rights Reserved.
“Privacy?”
Kimberlin Cranford
Senior Privacy and
Compliance Attorney
Global Public Policy and
Privacy Compliance
“Compliance?”
© 2013 Acxiom Corporation. All Rights Reserved.
“Landscape is Changing…Constantly”
Big Data = Big Compliance
Big Data = Big Security
Law and Regulations vs. Expectations
© 2013 Acxiom Corporation. All Rights Reserved.
“Landscape is Changing…Constantly”
Attitudes about Big Data
Data Minimization
PII vs. Anonymous
Sensitive Data Evolving
Analytics & Automated Decisions
Accountability
Law and Regulations vs. Expectations
© 2013 Acxiom Corporation. All Rights Reserved. 4
“Data Minimization vs. Big Data”
Increasing Commercial Surveillance
-Online (Search, Behavioral, etc.)
-Mobile (Location)
-Interactive TV
-Movies & Video
-Social Media (Social Networks, Blogs, Chat)
-Facial Recognition
-Apps
International Perspective (especially EU)
© 2013 Acxiom Corporation. All Rights Reserved.
“PII vs.
Anonymous”
5
© 2013 Acxiom Corporation. All Rights Reserved.6
“That’s the way the cookie crumbles…”
© 2013 Acxiom Corporation. All Rights Reserved. 7
“Sensitive Data is Evolving”
Specific location
At-risk populations
Social network info
Biometrics
Facial recognition
Modeled data
© 2013 Acxiom Corporation. All Rights Reserved.
“Analytics & Automated Decisions are being
scrutinized”
Effectiveness of Analytics
- Modeling
» Identifying & Justifying Predictive Data
- Application of Models
» Scope Creep & Secondary Uses
Risks with Automated Decisions
- “Boxing in” Individuals
- Discrimination & Profiling
- EU Fear of Automated Decisions
8
Big Data = Big Analytics
© 2013 Acxiom Corporation. All Rights Reserved.
Brand
“Is it Worth the Risk?”
9
Expensive to
Defend &
Maintain
Brand Image
FTC Consent Decrees
© 2013 Acxiom Corporation. All Rights Reserved. 10
“What does Self Regulation
Actually Mean?”
Must go beyond what is required by law!
We must work on and anticipate more self-regulatory
guidelines = new policies.
Behavioral Advertising
Using Offline for Online Advertising
Mobile
Digital TV
Cross Border Data Flow
© 2013 Acxiom Corporation. All Rights Reserved.
“Policy Overload Making you Dizzy?”
DAA
DMA
MMA
IAB
NAI
ESPC
IAF
IAF
FPF
CIPL
© 2013 Acxiom Corporation. All Rights Reserved.
“Achieve success against
the mounting pressure
and visibility”
Evolve Policies and Practices
Be Ultra Transparent
Offer Consumers Choices aka Preferences
Be Ultra Sensitive to Consumers’Care-Abouts
Promote a Compliance Culture
Be Careful about Messaging
Be Careful with Partners and Suppliers
Be Proactive with Clients
Develop Compliant Products and Services
Build and Sustain Privacy Leadership Position
Self-Regulate
Comply with All Policies
© 2013 Acxiom Corporation. All Rights Reserved.
“The Future Depends on…”
“TRUST”
Clients Consumers
Policy Makers
and Regulators
Compliance and Leadership
© 2013 Acxiom Corporation. All Rights Reserved.
“Privacy and
Compliance don’t
have to be scary
words”
Kimberlin Cranford
Senior Privacy and Compliance Attorney
Global Public Policy and Privacy Compliance
© 2013 Acxiom Corporation. All Rights Reserved.

Contenu connexe

En vedette

Dairy milk advert, research and developing idea
Dairy milk advert, research and developing ideaDairy milk advert, research and developing idea
Dairy milk advert, research and developing idea
emilyhales123
 
Upcoming Film Year of 2014 Highlights - A Year of Blockbusters
Upcoming Film Year of 2014 Highlights - A Year of BlockbustersUpcoming Film Year of 2014 Highlights - A Year of Blockbusters
Upcoming Film Year of 2014 Highlights - A Year of Blockbusters
Chen Stephen
 
Manual phf-rotary sth by 40 years
Manual phf-rotary sth by 40 yearsManual phf-rotary sth by 40 years
Manual phf-rotary sth by 40 years
Ray Philp
 
Psyc 2301 chapter nine powerpoint(1)(1)(1)
Psyc 2301 chapter nine powerpoint(1)(1)(1)Psyc 2301 chapter nine powerpoint(1)(1)(1)
Psyc 2301 chapter nine powerpoint(1)(1)(1)
Liz Vera
 
Proiect la engleza
Proiect la englezaProiect la engleza
Proiect la engleza
Denisa Bucur
 
Corporate Responsibility Report 2013
Corporate Responsibility Report 2013Corporate Responsibility Report 2013
Corporate Responsibility Report 2013
Jeroen de Bruin
 

En vedette (20)

Tqm old tools
Tqm old toolsTqm old tools
Tqm old tools
 
Dairy milk advert, research and developing idea
Dairy milk advert, research and developing ideaDairy milk advert, research and developing idea
Dairy milk advert, research and developing idea
 
Upcoming Film Year of 2014 Highlights - A Year of Blockbusters
Upcoming Film Year of 2014 Highlights - A Year of BlockbustersUpcoming Film Year of 2014 Highlights - A Year of Blockbusters
Upcoming Film Year of 2014 Highlights - A Year of Blockbusters
 
Manual phf-rotary sth by 40 years
Manual phf-rotary sth by 40 yearsManual phf-rotary sth by 40 years
Manual phf-rotary sth by 40 years
 
“ACCU Catalunya, Associació de malalts de Crohn i Colitis Ulcerosa” Manel Rivero
“ACCU Catalunya, Associació de malalts de Crohn i Colitis Ulcerosa” Manel Rivero“ACCU Catalunya, Associació de malalts de Crohn i Colitis Ulcerosa” Manel Rivero
“ACCU Catalunya, Associació de malalts de Crohn i Colitis Ulcerosa” Manel Rivero
 
General essay rubric
General essay rubricGeneral essay rubric
General essay rubric
 
Rahul2 (10
Rahul2 (10Rahul2 (10
Rahul2 (10
 
Psyc 2301 chapter nine powerpoint(1)(1)(1)
Psyc 2301 chapter nine powerpoint(1)(1)(1)Psyc 2301 chapter nine powerpoint(1)(1)(1)
Psyc 2301 chapter nine powerpoint(1)(1)(1)
 
Proiect la engleza
Proiect la englezaProiect la engleza
Proiect la engleza
 
Zion's Rainforest Biome
Zion's Rainforest BiomeZion's Rainforest Biome
Zion's Rainforest Biome
 
Celeste's Rainforest Biome
Celeste's Rainforest BiomeCeleste's Rainforest Biome
Celeste's Rainforest Biome
 
SMAC talk for the enterprise
SMAC talk for the enterpriseSMAC talk for the enterprise
SMAC talk for the enterprise
 
Samuel2
Samuel2Samuel2
Samuel2
 
Princ2_osvědčení
Princ2_osvědčeníPrinc2_osvědčení
Princ2_osvědčení
 
Resurrección de jesús
Resurrección  de jesúsResurrección  de jesús
Resurrección de jesús
 
Investigacion
InvestigacionInvestigacion
Investigacion
 
Corporate Responsibility Report 2013
Corporate Responsibility Report 2013Corporate Responsibility Report 2013
Corporate Responsibility Report 2013
 
Q4 2015 investor presentation web copy 11 5 2015 435pm
Q4 2015 investor presentation web copy 11 5 2015 435pmQ4 2015 investor presentation web copy 11 5 2015 435pm
Q4 2015 investor presentation web copy 11 5 2015 435pm
 
Freeley kathleen resume final draft
Freeley kathleen resume final draftFreeley kathleen resume final draft
Freeley kathleen resume final draft
 
Aunalee's Wetland Biome
Aunalee's Wetland BiomeAunalee's Wetland Biome
Aunalee's Wetland Biome
 

Similaire à Motor City West Presentation - Kimberlin Cranford, Acxiom Corporation

Aisha visram presentacion bmobilew 2015 rev 2
Aisha visram presentacion bmobilew 2015 rev 2Aisha visram presentacion bmobilew 2015 rev 2
Aisha visram presentacion bmobilew 2015 rev 2
Aisha Visram
 

Similaire à Motor City West Presentation - Kimberlin Cranford, Acxiom Corporation (20)

Big Data
Big DataBig Data
Big Data
 
Disney Data & Analytics Conference
Disney Data & Analytics ConferenceDisney Data & Analytics Conference
Disney Data & Analytics Conference
 
CyberSecurity: Protecting Law Firms - Vanderburg - JurInnov
CyberSecurity: Protecting Law Firms - Vanderburg - JurInnovCyberSecurity: Protecting Law Firms - Vanderburg - JurInnov
CyberSecurity: Protecting Law Firms - Vanderburg - JurInnov
 
How to Build a Privacy Program
How to Build a Privacy ProgramHow to Build a Privacy Program
How to Build a Privacy Program
 
SolarWinds Presents Compliance with Log and Event Manager
SolarWinds Presents Compliance with Log and Event ManagerSolarWinds Presents Compliance with Log and Event Manager
SolarWinds Presents Compliance with Log and Event Manager
 
Insurers and the Internet of Everything: at risk of disintermediation?
Insurers and the Internet of Everything: at risk of disintermediation?Insurers and the Internet of Everything: at risk of disintermediation?
Insurers and the Internet of Everything: at risk of disintermediation?
 
Brendan Byrne, Security Services Consulting and Systems Integration Leader at...
Brendan Byrne, Security Services Consulting and Systems Integration Leader at...Brendan Byrne, Security Services Consulting and Systems Integration Leader at...
Brendan Byrne, Security Services Consulting and Systems Integration Leader at...
 
Say Good-Bye to Zero-Sum: Say Hello to Privacy and Marketing, by Design
Say Good-Bye to Zero-Sum: Say Hello to Privacy and Marketing, by DesignSay Good-Bye to Zero-Sum: Say Hello to Privacy and Marketing, by Design
Say Good-Bye to Zero-Sum: Say Hello to Privacy and Marketing, by Design
 
CDP_Engagement_Team_Training_BRADESCO.pdf
CDP_Engagement_Team_Training_BRADESCO.pdfCDP_Engagement_Team_Training_BRADESCO.pdf
CDP_Engagement_Team_Training_BRADESCO.pdf
 
2019 08-21 Automating Privacy Management
2019 08-21 Automating Privacy Management2019 08-21 Automating Privacy Management
2019 08-21 Automating Privacy Management
 
The Data Dilemma: How Can Consumers Trust Brands with Personal Information
The Data Dilemma: How Can Consumers Trust Brands with Personal InformationThe Data Dilemma: How Can Consumers Trust Brands with Personal Information
The Data Dilemma: How Can Consumers Trust Brands with Personal Information
 
FDMK 320 C3P4 Marketing Breif
FDMK 320 C3P4 Marketing BreifFDMK 320 C3P4 Marketing Breif
FDMK 320 C3P4 Marketing Breif
 
Golden Gekko, 10 burning questions on privacy
Golden Gekko, 10 burning questions on privacyGolden Gekko, 10 burning questions on privacy
Golden Gekko, 10 burning questions on privacy
 
Cloud adoption in the EU - and analyst's perspective (revised)
Cloud adoption in the EU - and analyst's perspective (revised)Cloud adoption in the EU - and analyst's perspective (revised)
Cloud adoption in the EU - and analyst's perspective (revised)
 
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding dataThe world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
 
Aisha visram presentacion bmobilew 2015 rev 2
Aisha visram presentacion bmobilew 2015 rev 2Aisha visram presentacion bmobilew 2015 rev 2
Aisha visram presentacion bmobilew 2015 rev 2
 
Digital Trust - Tech Vision 2016 Trend 5
Digital Trust - Tech Vision 2016 Trend 5Digital Trust - Tech Vision 2016 Trend 5
Digital Trust - Tech Vision 2016 Trend 5
 
Digital Trust - Tech Vision 2016 Trend 5
Digital Trust - Tech Vision 2016 Trend 5Digital Trust - Tech Vision 2016 Trend 5
Digital Trust - Tech Vision 2016 Trend 5
 
Webinar Deck - Protect Your Users' Online Privacy
Webinar Deck - Protect Your Users' Online Privacy Webinar Deck - Protect Your Users' Online Privacy
Webinar Deck - Protect Your Users' Online Privacy
 
Adrian Ifrim - prezentare - Cyber Security Trends 2020
Adrian Ifrim - prezentare - Cyber Security Trends 2020Adrian Ifrim - prezentare - Cyber Security Trends 2020
Adrian Ifrim - prezentare - Cyber Security Trends 2020
 

Plus de thinkLA

thinkLA Automotive Breakfast 2015 - Ipsos Presentation
thinkLA Automotive Breakfast 2015 - Ipsos PresentationthinkLA Automotive Breakfast 2015 - Ipsos Presentation
thinkLA Automotive Breakfast 2015 - Ipsos Presentation
thinkLA
 
thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101
thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101
thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101
thinkLA
 

Plus de thinkLA (20)

thinkLA AdU: Account Management
thinkLA AdU: Account ManagementthinkLA AdU: Account Management
thinkLA AdU: Account Management
 
thinkLA AdU: Digital Production 101
thinkLA AdU: Digital Production 101thinkLA AdU: Digital Production 101
thinkLA AdU: Digital Production 101
 
Entertainment Breakfast 2015 - Tim Leake
Entertainment Breakfast 2015 - Tim LeakeEntertainment Breakfast 2015 - Tim Leake
Entertainment Breakfast 2015 - Tim Leake
 
thinkLA Digital Wolves Presentation Slides
thinkLA Digital Wolves Presentation SlidesthinkLA Digital Wolves Presentation Slides
thinkLA Digital Wolves Presentation Slides
 
thinkLA Internet of Things 2015 Presentation Slides
thinkLA Internet of Things 2015 Presentation SlidesthinkLA Internet of Things 2015 Presentation Slides
thinkLA Internet of Things 2015 Presentation Slides
 
thinkLA Automotive Breakfast 2015 - Michelle Krebs Presentation
thinkLA Automotive Breakfast 2015 - Michelle Krebs PresentationthinkLA Automotive Breakfast 2015 - Michelle Krebs Presentation
thinkLA Automotive Breakfast 2015 - Michelle Krebs Presentation
 
thinkLA Automotive Breakfast 2015 - Ipsos Presentation
thinkLA Automotive Breakfast 2015 - Ipsos PresentationthinkLA Automotive Breakfast 2015 - Ipsos Presentation
thinkLA Automotive Breakfast 2015 - Ipsos Presentation
 
thinkLA AdU Grad: Legal 2015 Presentation Slides (2)
thinkLA AdU Grad: Legal 2015 Presentation Slides (2)thinkLA AdU Grad: Legal 2015 Presentation Slides (2)
thinkLA AdU Grad: Legal 2015 Presentation Slides (2)
 
thinkLA AdU Grad: Legal 2015 Presentation Slides
thinkLA AdU Grad: Legal 2015 Presentation SlidesthinkLA AdU Grad: Legal 2015 Presentation Slides
thinkLA AdU Grad: Legal 2015 Presentation Slides
 
thinkLA Mobile Breakfast 2015 Presentation Slides
thinkLA Mobile Breakfast 2015 Presentation SlidesthinkLA Mobile Breakfast 2015 Presentation Slides
thinkLA Mobile Breakfast 2015 Presentation Slides
 
thinkLA AdU: UX 2015 Presentation Slides
thinkLA AdU: UX 2015 Presentation SlidesthinkLA AdU: UX 2015 Presentation Slides
thinkLA AdU: UX 2015 Presentation Slides
 
thinkLA AdU: Creative 2015
thinkLA AdU: Creative 2015thinkLA AdU: Creative 2015
thinkLA AdU: Creative 2015
 
thinkLA An Introduction to Mindfulness 2014 Allen Weiss Presentation Slides
thinkLA An Introduction to Mindfulness 2014 Allen Weiss Presentation SlidesthinkLA An Introduction to Mindfulness 2014 Allen Weiss Presentation Slides
thinkLA An Introduction to Mindfulness 2014 Allen Weiss Presentation Slides
 
thinkLA Motor City West 2014 Mark Dipko and Philippe Martinez Presentation Sl...
thinkLA Motor City West 2014 Mark Dipko and Philippe Martinez Presentation Sl...thinkLA Motor City West 2014 Mark Dipko and Philippe Martinez Presentation Sl...
thinkLA Motor City West 2014 Mark Dipko and Philippe Martinez Presentation Sl...
 
thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101
thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101
thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101
 
thinkLA Programmatic Summit 2014 Noah Elkin Presentation Slides
thinkLA Programmatic Summit 2014 Noah Elkin Presentation SlidesthinkLA Programmatic Summit 2014 Noah Elkin Presentation Slides
thinkLA Programmatic Summit 2014 Noah Elkin Presentation Slides
 
thinkLA Programmatic Summit 2014 Seph Zdarko Presentation Slides
thinkLA Programmatic Summit 2014 Seph Zdarko Presentation SlidesthinkLA Programmatic Summit 2014 Seph Zdarko Presentation Slides
thinkLA Programmatic Summit 2014 Seph Zdarko Presentation Slides
 
thinkLA Programmatic Summit 2014 Scott Cunningham Presentation Slides
thinkLA Programmatic Summit 2014 Scott Cunningham Presentation SlidesthinkLA Programmatic Summit 2014 Scott Cunningham Presentation Slides
thinkLA Programmatic Summit 2014 Scott Cunningham Presentation Slides
 
thinkLA Programmatic Summit 2014 Jason White Presentation Slides
thinkLA Programmatic Summit 2014 Jason White Presentation SlidesthinkLA Programmatic Summit 2014 Jason White Presentation Slides
thinkLA Programmatic Summit 2014 Jason White Presentation Slides
 
thinkLA Programmatic Summit 2014 Aimee Gerry Presentation Slides
thinkLA Programmatic Summit 2014 Aimee Gerry Presentation SlidesthinkLA Programmatic Summit 2014 Aimee Gerry Presentation Slides
thinkLA Programmatic Summit 2014 Aimee Gerry Presentation Slides
 

Dernier

IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 

Dernier (20)

Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdf
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 

Motor City West Presentation - Kimberlin Cranford, Acxiom Corporation

  • 1. Become a member today! #thinkMotor
  • 2. © 2013 Acxiom Corporation. All Rights Reserved. “Privacy?” Kimberlin Cranford Senior Privacy and Compliance Attorney Global Public Policy and Privacy Compliance “Compliance?”
  • 3. © 2013 Acxiom Corporation. All Rights Reserved. “Landscape is Changing…Constantly” Big Data = Big Compliance Big Data = Big Security Law and Regulations vs. Expectations
  • 4. © 2013 Acxiom Corporation. All Rights Reserved. “Landscape is Changing…Constantly” Attitudes about Big Data Data Minimization PII vs. Anonymous Sensitive Data Evolving Analytics & Automated Decisions Accountability Law and Regulations vs. Expectations
  • 5. © 2013 Acxiom Corporation. All Rights Reserved. 4 “Data Minimization vs. Big Data” Increasing Commercial Surveillance -Online (Search, Behavioral, etc.) -Mobile (Location) -Interactive TV -Movies & Video -Social Media (Social Networks, Blogs, Chat) -Facial Recognition -Apps International Perspective (especially EU)
  • 6. © 2013 Acxiom Corporation. All Rights Reserved. “PII vs. Anonymous” 5
  • 7. © 2013 Acxiom Corporation. All Rights Reserved.6 “That’s the way the cookie crumbles…”
  • 8. © 2013 Acxiom Corporation. All Rights Reserved. 7 “Sensitive Data is Evolving” Specific location At-risk populations Social network info Biometrics Facial recognition Modeled data
  • 9. © 2013 Acxiom Corporation. All Rights Reserved. “Analytics & Automated Decisions are being scrutinized” Effectiveness of Analytics - Modeling » Identifying & Justifying Predictive Data - Application of Models » Scope Creep & Secondary Uses Risks with Automated Decisions - “Boxing in” Individuals - Discrimination & Profiling - EU Fear of Automated Decisions 8 Big Data = Big Analytics
  • 10. © 2013 Acxiom Corporation. All Rights Reserved. Brand “Is it Worth the Risk?” 9 Expensive to Defend & Maintain Brand Image FTC Consent Decrees
  • 11. © 2013 Acxiom Corporation. All Rights Reserved. 10 “What does Self Regulation Actually Mean?” Must go beyond what is required by law! We must work on and anticipate more self-regulatory guidelines = new policies. Behavioral Advertising Using Offline for Online Advertising Mobile Digital TV Cross Border Data Flow
  • 12. © 2013 Acxiom Corporation. All Rights Reserved. “Policy Overload Making you Dizzy?” DAA DMA MMA IAB NAI ESPC IAF IAF FPF CIPL
  • 13. © 2013 Acxiom Corporation. All Rights Reserved. “Achieve success against the mounting pressure and visibility” Evolve Policies and Practices Be Ultra Transparent Offer Consumers Choices aka Preferences Be Ultra Sensitive to Consumers’Care-Abouts Promote a Compliance Culture Be Careful about Messaging Be Careful with Partners and Suppliers Be Proactive with Clients Develop Compliant Products and Services Build and Sustain Privacy Leadership Position Self-Regulate Comply with All Policies
  • 14. © 2013 Acxiom Corporation. All Rights Reserved. “The Future Depends on…” “TRUST” Clients Consumers Policy Makers and Regulators Compliance and Leadership
  • 15. © 2013 Acxiom Corporation. All Rights Reserved. “Privacy and Compliance don’t have to be scary words” Kimberlin Cranford Senior Privacy and Compliance Attorney Global Public Policy and Privacy Compliance
  • 16. © 2013 Acxiom Corporation. All Rights Reserved.