Content Creation & Repurposing—Doing More with Less

http://AhaAmplifier.com – page 1
Copyright© 2016 THiNKaha®,
All Rights Reserved.
Mitchell Levy
Chief Instigator of Ahas
REPURPOSING
CONTENT
Pick Up This Presentation on SlideShare:
aha.pub/mp-repurpose
Empowering
Thought
Leaders with
Content

What is Thought Leader Life?
http://www.ThoughtLeaderLife.com
The steps necessary to turn 1 piece of content into 4
that is shared on over 10 locations
Videos on
YouTube
SlideShare
Audio
Podcasts
iTunes
FIR Network
Blog
Posts
Shareable
AhaMessages™
Twitter
LinkedIn
Facebook
Google+

What is the Aha Amplifier?
http://www.AhaAmplifier.com
The Aha Amplifier
has over 25k
AhaMessages.
Incorporate these
messages into your
social media platforms.

Answering These Questions ==> (How)

What Do You Need?
Framework
In-Out Model

The In-Out Model Framework
Black Box
In Out

Sun Microsystems
MBA
Large Infrastructure
First Actual vs. Plan Rpting
Systems on the GL
First Actual vs. Plan Rpting
System on Order Entry
Running the eCommerce
Component of Sun’s $3.5b

Caught the eCommerce Wave
--Management Consultant/Entrepreneur
No infrastructure
Needed leverage
Consulted 100’s of Orgs
Touched Tens of Thousands
Of People
Joined the Board of a
Public Company
4 Conferences, 500 Speakers
4 Exec Biz Progs, 70 Courses

Caught the Democratization of Book Publishing Wave
Publisher / Coach / Mentor
Catch a Wave
Provide Value
Published 300 Physical
Books and 500 eBooks
Written/Coauthored
over 40 books

Catching the Democratization of Thought Leadership Wave
Thought Leader Architect / Chief Instigator of Ahas
Catch Another Wave
Became the First
Thought Leader Architect
In the World
Kept the Publishing Cos
Speaking/Consulting on
Thought Leadership

Answering These Questions ==> (Why)

AhaMessage #1

AhaMessage #2

AhaMessage #3

Answering These Questions ==> (What)

Thought Leader Life in 2014
1-2 hrs of a
Thought Leader’s Time
Produced:
1.Youtube Video
2.Slideshare Video
3.iTunes Audio
4.FIR Network Audio
5.FIR Network Blogpost
6.#TLL Blogpost
7.¼ of a AhaBook™ w/
140 AhaMessages to
share on twitter,
facebook, LinkedIn, G+,
GaggleAMP
In 2014, we produced 54
episodes

The Thought Leader Life Blueprint
http://www.ThoughtLeaderLife.com/the-blueprint/

Past Thought Leader Life Shows from 2014
http://www.ThoughtLeaderLife.com/past-thought-leader-life-shows/

Produce:
1.5 Youtube Videos
2.5 Slideshare Videos
3.5 iTunes Audios
4.5 FIR Network Audios
5.5 FIR Network
Blogposts
6.6 #TLL Blogposts
7.1 AhaBook™ w/ 140
AhaMessages to share
on twitter, facebook,
LinkedIn, G+, GaggleAMP
From Jan’15, we work with a
co-host for a month to focus
on content themes
5-10 hrs of a
monthly Co-host
1-2 hrs of 4
Thought Leader Life in 2015-16

Past Thought Leader Life Shows from 2015
http://www.ThoughtLeaderLife.com/past-thought-leader-life-shows/

Thought Leader Life
Inside the Black Box (1 of 2) Before the Show
My Tasks:
1.Schedule Guests.
2.Tech Check/Content discussion.
3.Google Hangout on Day of Show.
4.Review & update blog post and
AhaMessages created.
Start with a Google
Hangout, everything
else goes from there.
All Tasks are well
Documented on
Googledocs

Thought Leader Life
Scheduling Guests Googledoc

Send Welcome Email w/ Link to Activate Page
http://www.ThoughtLeaderLife.com/activate

Activate Page Has Link to a 3-min YouTube Guest Prep
http://www.thoughtleaderlife.com/activate/

Thought Leader Life
Google Hangout Best Practices (1 of 2)
1. Week of Show: Have a tech check/content review
a. There’s a TV studio on your computer, not
everyone knows what that means.
b. Great conversation.
c. Verify the pronunciation of their name and
ask about any key areas they want to
highlight.
d. Create the title and description of the show
for when I start it in Google Hangouts.

Thought Leader Life
Google Hangout Startup (plus.google.com)

Thought Leader Life
Google Hangout Best Practices (2 of 2)
2. Day of Event:
a. Reboot machine!
b. Setup 30 minutes prior to start.
c. Help the co-host/guests setup their bottom
thirds.
d. Remind everyone the shows format, what’s
expected of them, what their cues are, and if
you want long or short responses.
e. Have a pre-set first and last question.
f. Then have fun.

The Thought Leader Life Show has a
Consistent First & Last Question
First Question: Make it a softball!
Last Question: Based on our discussion, is there any
question we should have asked you that we didn’t?

Thought Leader Life
Work with Guests to Create Their Bottom Third

Thought Leader Life
Inside the Black Box (2 of 2) After the Show
Project Managers Tasks:
1. Facilitate writer creating the Blog
2. Facilitate writer pulling AhaMessages
3. Get blog/AhaMessages approved
4. Youtube Videos
5. Slideshare Videos
6. iTunes Audios
7. FIR Network Audios
8. FIR Network Blogposts
9. #TLL Blogposts
10. AhaBook™ w/ 140 AhaMessages to share on
twitter, facebook, LinkedIn, G+, GaggleAMP
w3needcontract0rs

Thought Leader Life
Scheduling Guests Googledoc

Thought Leader Life
Upwork for Contract Work

Thought Leader Life
Basecamp for Project Management

Thought Leader Life: Excel Template for AhaBooks
http://www.ahaamplifier.com/aha/publish/

Thought Leader Life: Template for AhaBooks

Thought Leader Life
Inside the Black Box (2 of 2) After the Show
Project Managers Tasks:
1. Facilitate writer creating the Blog
2. Facilitate writer pulling AhaMessages
3. Get blog/AhaMessages approved
4. Youtube Videos
5. Slideshare Videos
6. iTunes Audios
7. FIR Network Audios
8. FIR Network Blogposts
9. #TLL Blogposts
10. AhaBook™ w/ 140 AhaMessages to share on
twitter, facebook, LinkedIn, G+, GaggleAMP
w3needcontract0rs

Thought Leader Life on Youtube
https://www.youtube.com/user/thoughtleaderlife

Thought Leader Life on SlideShare
http://www.slideshare.net/ThoughtLeaderLife/videos

Thought Leader Life on iTunes via FIR
https://itunes.apple.com/us/podcast/fir-presents-thought-leader/id785447155

Thought Leader Life on FIR
http://forimmediaterelease.biz/index.php?/weblog/C19

The Thought Leader Life FIR RSS
http://forimmediaterelease.biz/rss-thoughtleadership.xml

The Thought Leader Life #TLL Guest Blog
http://www.thoughtleaderlife.com/thoughtleaderlife/cause-marketing-shifts-the-triple-bottom-line/

A Thought Leader Life AhaBook
http://aha.pub/emailmarketing

Thought Leader Life: Tweet From an AhaBook
http://aha.pub/ItsLonelyattheTop-AhaBook

5-10 hrs of a
monthly Co-host
1-2 hrs of 4
Produce:
1.5 Youtube Videos
2.5 Slideshare Videos
3.5 iTunes Audios
4.5 FIR Network Audios
5.5 FIR Network
Blogposts
6.6 #TLL Blogposts
7.1 AhaBook™ w/ 140
In 2015, we’re working with a
co-host for a month to focus
on content themes
Thought Leader Life in 2015-16

It Isn't Easy, but with the Right Processes,
It Isn't hard!

What Else Can You Do?
More Examples

AutoPilot Your Business:
http://www.AutopilotYourBusiness.com
Andrew McCauley,
Had a day long workshop
broken into 6
components.
W/ each component, he
then created a Webinar.
 Recorded Webinars
 Youtube Videos
 Slideshare & other sites
 Transcribed it
 Wrote blog posts
 iTunes magazine
 Podcast
 Actively social push
 PDF "Resource
Guide“eBook on site &
Kindle.

OnFire Reviews & Content
http://www.OnFireReviews.com
They interview your
clients over the phone
for 5 minutes to get
Quotes in your client’s
own words.
They take the best audio
clips and create a Review
Video using their voice
to hook potential
customers.

The Aha Amplifier: Creating AhaBooks From Any Content
Any content
Presentations
Twitter stream
Blogs
Youtube channel
Whitepapers
Books
Webinars
Collateral
Website content
Emp Handbooks
AhaBook™ w/ 140
Most people don't know how much
content they really have!!!

AhaBook  PDF eBook  Physical Book

The Aha Amplifier
has close to 25k
AhaMessages from
hundreds of
thoughts leaders
waiting for you to
amplify.
Use AhaMessages from
hundreds of thought
leaders in your:
Twitter stream
Blogs
Youtube channel
Whitepapers
Books
Webinars
Take the core messages from
other Thought Leaders and
incorporate them into your
Thought Leadership!
The Aha Amplifier: Turning AhaMessages Into Other Content

 Highlight an
Author a Week
and Feature Their
Top 5 Ahas
Repackage AhaMessages Into Articles
in LinkedIn Pulse

Repackage AhaMessages Into Articles
in LinkedIn Pulse

Trying to Answer These Questions
To Share Some Final I.D.E.A.S.
(I) nspire
(D) ream
(E) mpower
(A)chieve
(S) erendipity

Authentically share who you are at your
core to inspire those around you. @LoriRuff
#KeepItReal #SuiteBranding
Inspire.D.E.A.S. from
http://aha.pub/SuiteBranding-AhaAmp
http://aha.pub/SuiteBranding-AhaAmp

If you don't dream it, you can't become it. -
@MagicJohnson @TRHicks10 @maxblox
The Great Accounting Cloud Land Rush
I.Dream.E.A.S. from
http://aha.pub/AccountingCloud-AhaBook
http://aha.pub/AccountingCloud-AhaBook

Life is a daily opportunity to learn, grow,
teach, inspire & empower yourself &
others. @CarlyAThorne #LLN
I.D.Empower.A.S. from
http://aha.pub/CarlyThorne-AhaBook
http://aha.pub/CarlyThorne-AhaBook

Making mistakes is better than waiting
for a magic wand to make miracles.
@learning9togrow #CLLG062 #Fail
#Achieve
I.D.E.Achieve.S. from
http://aha.pub/MakingTime-AhaBook
http://aha.pub/MakingTime-AhaBook

I.D.E.A.Serendipity. from
http://aha.pub/BetterWorkplace-AhaBook
http://aha.pub/BetterWorkplace-AhaBook
A specific plan can keep serendipity from
working in your favor. Simply do the next
right thing. @HayleyFoster @BKpub

If you don't have relentless passion and
scorching drive towards your work, then
you, sir, can simply not succeed. -P.T.
Barnum
Passion from
http://aha.pub/MoneyMaking-AhaBook
http://aha.pub/MoneyMaking-AhaBook

http://bit.ly/t-l-b-p
Aha Amplifier™
http://AhaAmplifier.com
http://ThoughtLeaderLife.com
http://thinkaha.com/sm5min
To Continue the Conversation
Mitchell Levy
Chief Instigator of Ahas
& CEO
THiNKaha®
Mitchell.Levy@thinkaha.com
@HappyAbout
408-257-3000

Thought Leadership Defined
http://www.thinkaha.com/thought-leadership-defined/

Thought Leadership Funnel
http://www.thinkaha.com/thought-leadership-funnel/

Content Creation & Repurposing—Doing More with Less

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