6. 2 nd users in the world for Facebook 2 nd users in the world access FRIENDSTER 3rd users in the world use twitter 1 st loyalists in the world for “ More than 60% Digital Indonesia Population spend their time to Social media = +/- 30 Million Users
31. You MUST Simplify : KEEP IT SIMPLE STUPID (KISS) create an EXPERIENCE instead of Selling Use VARIETY channels, different type of ads Be AWARE , each media/community, has its own power READ BEFORE WRITE Think Online as an EXTRA channel not the replacement
32. YOU CAN’T BUILD COMMUNITY Help Community to do what they want to do better.