McDonald's Lebanon Social Media Case Study - Presentation
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The following case study was created by Think Media Labs for McDonald's Lebanon after a huge success of their "Tastes of the World" Facebook Competition that increased Facebook Page likes by 300%, +82% posts/Likes growth, +203% comments growth, and 53% shares growth on McDonald's Facebook Page. "Tastes of the World" campaign introduced to the Lebanese Market three different burgers from three different part of the world. The Mexican Burger, The French Burger, and The Asian Burger. All content was monitored, assembled, and analyzed by Think Media Labs after 9 weeks of conducting this successful Facebook Competition.
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McDonald's Lebanon Social Media Case Study - Presentation
- 5. thinkmedialabs.com In 15 April 2013 McDonald's Lebanon introduced new elements to their menu. Not only one burger, but three burgers with different themes and ingredients under the“ ” Campaign.
- 6. thinkmedialabs.com Concept: • We wanted the users not only to smell or taste flavors from another culture, but also fully experience another culture.
- 7. thinkmedialabs.com Competition: 3 Weeks each Campaign
- 10. thinkmedialabs.com The Mexican and Asian Burger where SOLD OUT in one week !
- 14. thinkmedialabs.com Joey Audi Case Joey is a 15-year old boy who participated in McDonald's competition to win a trip to Mexico. So he created his own Facebook Page, as well as a video describing how bad he wants the trip and asking people to vote for him. https://www.facebook.com/photo.ph p?v=10201062936841422
- 15. thinkmedialabs.com Unfortunately for Joey did not win. However, McDonald’s Lebanon wanted to show him how much they appreciated his effort. So they invited him…
- 16. thinkmedialabs.com …to fly over Lebanon !
- 17. thinkmedialabs.com Joey created TWO more videos to thank McDonald's and to share his experience above Lebanon https://www.facebook.com/photo.php?v=1 0201259737441314 https://www.facebook.com/video/video.php? v=10201324100810358
- 19. thinkmedialabs.com • Always have a backup plan in case the business situation changes (ex: sold out) • Be transparent when updating Terms and Conditions
- 20. thinkmedialabs.com • It helps to have a“Straight Talk”element to your Terms and Conditions where you explain the competition in widely-understood terms, then follow it with the detailed legal part which is typical of Terms and Conditions.
- 21. thinkmedialabs.com • Reward users initiative even if not strictly compliant with the terms and conditions
- 22. thinkmedialabs.com • During the competition a team was ready to cover 24hours all Social Media Platforms http://www.cumedicus.gr/eng/services/24_hours_
- 24. thinkmedialabs.com • Make sure the competition you run is mobile friendly especially that there is an offline aspect of the competition. Have full mobile supports (apps, ads, content,…) http://myxenforohelp.blogspot.com/2013/03/how-to-make- your-xenforo-mobile-friendly.html
- 25. thinkmedialabs.com • The online community will tell you almost as fast as your internal team what is going on in your business (ex: products are sold out)
- 26. thinkmedialabs.com • Brief well your employees and involve them with the fun (even if they can’t win for transparency and being customer-first driven)
- 27. thinkmedialabs.com • Visit the offline stores and observe users when participating for improving the process http://www.profkrg.com/kids-are-lovin-it
- 28. thinkmedialabs.com • Enjoy the competition with the user ! http://momitforward.com/mcdonalds-tuesday-gno- twitter-party-volunteering-family/ronald-mcdonald-kids
- 31. thinkmedialabs.com tmla.bz/mcdoTMLpptx tmla.bz/mcdo TMLjoey tmla.bz/mcdoTMLinfo tmla.bz/mcdo TMLvid
- 32. thinkmedialabs.com Presentations of TML can be found at: http://tmla.bz/slides /thinkmedialabs /thinkmedialabs /thinkmedialabs Search Think Media Labs linkd.in/thinkmedialabs Download our App: