The first in our rolling 12-month roundup of the Social Web, debuted at Shoreditch House.

1. CLICK TO UPDATE
WED SEPTEMBER 18, 2013

2. thishe.re | @thishere
A FEW QUICK NOTES…
BEFORE WE BEGIN
2
No Q&A – just stop me during the
presentation, or come and have a
chat afterwards.
UPDATE

3. thishe.re | @thishere
A FEW QUICK NOTES…
BEFORE WE BEGIN
3
thishe.re/
clicktoupdate

4. thishe.re | @thishere
IF YOU CAN’T GET YOUR HEAD AROUND THE .RE
OR…
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thishere.co.uk/
clicktoupdate

5. thishe.re | @thishere
THIS HERE
Jemima Garthwaite | @_jemima
WHO ARE WE?
XX
Tom Szekeres | @tomszekeres
JEMIMA| TOM
5

6. thishe.re | @thishere
Jemima Garthwaite | @_jemima
THIS HERE
WHO AM I?
XX
Tom Szekeres | @tomszekeres
JEMIMA| TOM
6

7. WHAT IS THIS ALL ABOUT THEN?
thishe.re | @thishere XX
BRANDS PEOPLE
THIS TALK

8. thishe.re | @thishere
WHAT YOU CAN EXPECT
BEFORE WE BEGIN
8
Oc
Facebook
Graph Search
#LFW
Facebook News
Feed Algorithm
New
News
Feed
Nv De Ja Fe Ma Ap Ma Ju Jy Au
Sept
2013
Desktop
Social Media
Usage Peaks
Vine comes to
Android,
Hashtags to
Facebook
Yahoo!
buys
Tumblr
Stephen Wolfram
releases
Facebook
Analysis
#RoyalBaby
Instagram
breaks on
Twitter

9. thishe.re | @thishere
WHY ARE WE DOING THIS?
BUT FIRST…
9

12. thishe.re | @thishere 12
CHANGE HAPPENS

13. thishe.re | @thishere
KEEPING UP IS A FULL TIME JOB
13

14. thishe.re | @thishere 14
FIVE TRENDS OF THE PAST YEAR

15. thishe.re | @thishere 15
CON
STR
AINE
D
MED
IA

16. thishe.re | @thishere
THINKING INSIDE THE BOX
CONSTRAINED MEDIA
16
140
Characters
1:1
Ratio
Six
Seconds
Zero
Edits
150
Friends

17. thishe.re | @thishere 17
TRANSIENCE

18. thishe.re | @thishere 17
TRANSIENCE

19. thishe.re | @thishere
(Almost) none will be in
existence the next day.
THE MISSION IMPOSSIBLE OF SHARING
SNAPCHAT
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More than 350 million photos a
day are shared on Snapchat

20. thishe.re | @thishere
(Almost) none will be in
existence the next day.
THE MISSION IMPOSSIBLE OF SHARING
SNAPCHAT
18
More than 350 million photos a
day are shared on Snapchat

21. thishe.re | @thishere 19
NTADATIOGMEFREN

22. thishe.re | @thishere 20
DEFRAGMENTATION

23. thishe.re | @thishere
GOOGLE GOT ITS ACT TOGETHER
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Google+

24. thishe.re | @thishere
WHO CARES IF YOU’VE GOT SEPARATE ACCOUNTS?
BRANDS DOING IT WRONG
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25. thishe.re | @thishere
DOES YOUR SUB-BRAND REALLY DESERVE ITS OWN PROFILE?
(SUB-)BRANDS DOING IT WRONG
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26. thishe.re | @thishere
SPEAK WITH A SINGLE VOICE (IN EACH LANGUAGE, NOT EACH COUNTRY)
DOING IT RIGHT
24

27. thishe.re | @thishere 25
BATCH.
PROCESSING.
IS.
OUT.

28. thishe.re | @thishere 25
BATCH.
PROCESSING.
IS.
OUT.
REAL-TIME
MARKETING
IS IN.

29. thishe.re | @thishere
WARNING
26
THE NEXT CASE STUDY IS MUCH-CITED, AND
LEAD TO A SHED-LOAD OF MEDIOCRE COPYCATS.
BEWARE OF THE HYPE.

30. 6:30 p.m.

31. 8:38 p.m.

32. 8:48 p.m.

33. thishe.re | @thishere
NOT SO GREAT…
MEDIOCRE NEWS-JACKING
30

34. thishe.re | @thishere
WE CERTAINLY DIDN’T FORGET…
RTM GONE WTF
31

35. thishe.re | @thishere
AGAIN
THE FOUR TRENDS
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1. Constrained Media
2. Transience
3. Simplification
4. Responsive

36. thishe.re | @thishere
WHAT YOU MAY HAVE MISSED IN 2012/13
PREVIOUSLY ON SOCIAL MEDIA…
33

37. thishe.re | @thishere
2012/13
THE LAST YEAR IN SOCIAL
34
Oc
Facebook
Graph Search
#LFW
Facebook News
Feed Algorithm
New
News
Feed
Nv De Ja Fe Ma Ap Ma Ju Jy Au
Sept
2013
Desktop
Social Media
Usage Peaks
Vine comes to
Android,
Hashtags to
Facebook
Yahoo!
buys
Tumblr
Stephen Wolfram
releases
Facebook
Analysis
#RoyalBaby
Instagram
breaks on
Twitter

38. Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc
October
2012

39. thishe.re | @thishere
FACEBOOK AND TWITTER START FALLING OUT…
INSTAGRAM STOPS PLAYING NICE
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Nov
2012

40. thishe.re | @thishere
WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS
DESKTOP SOCIAL USAGE PEAKED
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Dec
2012

41. thishe.re | @thishere
AND FINALLY MAKES VIDEO WORK ON MOBILE
TWITTER LAUNCHES VINE
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Jan
2013

42. thishe.re | @thishere
AND FINALLY MAKES VIDEO WORK ON MOBILE
TWITTER LAUNCHES VINE
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Jan
2013
Six
Seconds
Zero
Edits

43. thishe.re | @thishere
AND BECOMES THE THIRD BIGGEST SEARCH ENGINE
FACEBOOK LAUNCHES GRAPH SEARCH
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc Feb
2013

44. Nv De Ja Fe Ma Ap Ma Ju Jy AuFeb
2013

45. Nv De Ja Fe Ma Ap Ma Ju Jy AuFeb
2013

46. Nv De Ja Fe Ma Ap Ma Ju Jy AuFeb
2013

47. Nv De Ja Fe Ma Ap Ma Ju Jy AuFeb
2013

48. thishe.re | @thishere
A “PERSONALISED NEWSPAPER”
FACEBOOK ANNOUNCES NEW NEWS FEED
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc March
2013

49. thishe.re | @thishere
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc March
2013
May
2013
July
2013

50. thishe.re | @thishere
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc March
2013
May
2013
July
2013

51. thishe.re | @thishere
FOR A COOL $1,100,000,000
YAHOO BOUGHT TUMBLR
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc May
2013

52. thishe.re | @thishere
CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA
#HASHTAGS COME TO FACEBOOK
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc June
2013

53. thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
#ROYALBIRTH - 25.3K TWEETS PER MINUTE
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc
July
2013

54. thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
#ROYALBIRTH - 25.3K TWEETS PER MINUTE
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc
July
2013

55. thishe.re | @thishere
YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY
FACEBOOK CHANGED ITS ALGORITHM
Nv De Ja Fe Ma Ap Ma Ju Jy Au SeOc
August
2013

56. thishe.re | @thishere
APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO
IOS 7
Ja Fe Ma Ap Ma Ju Jy Au SeSept
2013
+

57. thishe.re | @thishere
POST-PC
THE BIGGEST CHANGE OF ALL
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picture of mobile

58. thishe.re | @thishere
POST-PC
THE BIGGEST CHANGE OF ALL
55
picture of mobile

59. thishe.re | @thishere
POST-PC
THE BIGGEST CHANGE OF ALL
56
picture of mobile

60. thishe.re | @thishere
POST-PC
THE BIGGEST CHANGE OF ALL
57
picture of mobile

61. thishe.re | @thishere
LOVELY
Any questions?
answers@thishe.re
@thishere
thishere.co.uk/clicktoupdate
…or find us at the bar.
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