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Light and Multi sensorial Retail Solutions
Presented by Raluca Constantinescu
25th April 2013

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The new Retail has arrived
Applying technology through
Shopper Journey design
Answers to the current key retail
challenges
Our Impact on retail
Conclusion and Questions
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Agenda

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“Over a recent five-year period during
which the S&P 500 was flat, a stock
portfolio of shopper experience
leaders grew 22%.”
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Source: Outside In, Harley Manning and Kerry Bodine, 2012

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The new retail has
arrived: mobile and online are
changing the role of traditional
retail. An outstanding shopper
experience is the answer.
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Shopper experience is more than a nicely
designed store…

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Shopper experience is quite simply how shoppers
perceive every interaction with a store…

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Imagine what the
right technology
can do for your
retail!
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Technology is
complex and can
go wrong,

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.Merely placing
a screen with
unrelated
content
will not
heighten the
shopper
experience!

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Technology enabled shopper experience does not
‘just’ happen, it must be carefully scripted and
directed…

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Philips retail solutions’
process and shopper
journey design, help you
successfully implement
technology in your retail

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Retail solutions’ process
IMMERSE EXPLORE DESIGN DELIVER SUPPORT
Deep dive for
shopper insights
Identify opportunities and
develop digital strategy
Interaction design and
system definition
Hardware & software
implementation
Manage, measure and
service
SUPPORTEXECUTIONSTRATEGY
Current Customer Journey New Customer Journey Solution description Implemented solution Experience manager

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Shopper journey design,

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Philips offers measurable, multi
sensorial, in-store experiences
through interaction design,
lighting solutions and smart
use of offline and online
technologies.

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The key retail
challenges and
the Philips’ solutions
that answer them
3.
1. Stay ahead of
competition
2. Surprise and trigger
curiosity
3. Get more people in the
store
4. Make shoppers stay
longer
5. Increase conversion

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Manageability of retail
solutions, help you differentiate
by scheduling fresh content and
new experiences at the push of
a button.
1. Stay ahead of competition

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Create stopping
power with
dynamic
lighting at Schiphol
Airport Retail
1. Stay ahead of competition

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Create stopping power with
dynamic lighting at SAR
1. Stay ahead of competition

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Best Deals of Europe
Diageo British Summer
Spring is in the Air
Varied scheduled campaign
content for the store cove:
1. Stay ahead of competition

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Results:
12% increased traffic
and 10% increase in
store sales.
Store cove campaign pay
back period is 4 weeks
1. Stay ahead of competition

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Interactive and Multi
sensorial solutions will make
your shoppers feel that the store
responds to them.
2. Surprise & trigger curiosity

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2. Surprise & trigger curiosity
Dutch heritage
themed design
powered by
solutions
responding to the
presence of
shoppers through
a combination of
sensors, dynamic
lighting, imagery
and
soundscapes.

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Using your store
as medium, will
increase attraction
3. Get more people in the store

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3. Get more people in the store
Philips AmbiScene
solution bathes the
Prada Dalian, China
store exterior in
colorful, dynamic
light and illuminates
products and
pathways effectively

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By compelling
shopper journey
design, any time
spend will feel like a
shopping adventure
4. Make shoppers stay longer

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4. Make shoppers stay longer
This humidor attracts
shoppers with a story
of how tobacco is
grown and produced
and then invites them
to go inside to see
and smell the cigars.
Dwell time increased
200% with the Cuba
soundscape
switched on.

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Interactivity
design can target
multiple retail
objectives including
shopper activation
5.Increase conversion

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5.Increase conversion
With input of their
personal style,
guidance to the
product shelf
allows the
shopper to select
the right product.
Increasing
turnover of male
grooming
category by 45%.

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Integrated Measurements
prove our impact on Retail,
your ROI and provide insights
for possible further improvement
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Product Popularity quadrant
Product A Product B Product C Product D Product DProduct DProduct D Product D Product DProduct D Product D

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Store density maps
Density maps can
generate
valuable insights
on general
shopper flow and
store hotspots.
Such insights can
trigger
experience
updates or even
layout changes.

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Compelling retail design
Manageable technology
Measureable results
to help you build the new Retail
We deliver:

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Questions?
Raluca.Constantinescu@philips.com
+31 6 12272447
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