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1. Lecture: Associate Professor Doctor Nguyen Van Thoan
ICT Director, Ecommerce Dept Head
Foreign Trade University
0904.250.991
nvthoan@ftu.edu.vn
http://web.ftu.edu.vn/thoan
Hanoi, 2006 - 8 / 2010 – 10/ 2014 – 7.2015 – 3.2016
CIO and ECommerce
Application of ICT in Business and
Management
EcommerceEcommerce
Innovative Business, Modern, EffectivityInnovative Business, Modern, Effectivity
EcommerceEcommerce
Innovative Business, Modern, EffectivityInnovative Business, Modern, Effectivity

2. E-Commerce V.8.2010 – 3.2016
1.When did ecommerce start
in Vietnam?
Give an example?
Start upStart up

3. E-Commerce V.8.2010 – 3.2016
2. Find the laws and
regulations that regulate
ecommerce in Vietnam?
Laws
Regulations
Warm upWarm up

4. E-Commerce V.8.2010 – 3.2016
3. What is the first and biggest
ecommerce project in
Vietnam?
How much, how long
Find the current website?
Wake upWake up

5. E-Commerce V.8.2010 – 3.2016
4. What is the top
organizations that manage
and support ecommerce in
Vietnam?
Ministry level
Associations
Warm upWarm up

6. E-Commerce V.8.2010 – 3.2016
5. List 10 companies that
successfully applied
ecommerce?
Traditional goes online
Pure online companies
Warm upWarm up

7. E-Commerce V.8.2010 – 3.2016
6. List 5 international
companies that works in
Vietnam in ecommerce?
US
Japan
EU
Warming upWarming up

8. E-Commerce V.8.2010 – 3.2016
7. List 5 companies in Vietnam
that fails in Ecommerce?
Failures
Warming upWarming up

9. E-Commerce V.8.2010 – 3.2016
8. List top 5 companies that
have successful ecommerce
services?
Services
Warming upWarming up

10. E-Commerce V.8.2010 – 3.2016
9. When did your company
start the website?
Domain name:
Benefits
How many people in Board of Editors.
Let startLet start

11. E-Commerce V.8.2010 – 3.2016
10. Personal Experience in
Ecommerce?
Sell smt
Buy smt
Others
Start the engineStart the engine

12. E-Commerce V.8.2010 – 3.2016
Bad sides of Ecommerce
•MB24
•Email fraud
•Credit card information hack, stolen
•Low quality delivery
•Bad websites
•Bad investment
•Failures
Stop for a second

13. E-Commerce V.8.2010E-Commerce V.8.2010
1. Build a website = Joomla, VirtueMart
2. Build a webshop = Google Site, Chodientu, ETSY, AMAZON
3. Build a Youtube Channel = videos online
4. Write an article in Wikipedia = PR
5. Buy a cinema ticket online (CGV)
6. Buy an ebook online from Kindle Amazon.com
7. Manage a website, create an article
8. Dealing with customers by emails
9. Meeting with customers by video/web conference
10. Build and manage customer database – Using Google Form
11. Find importers for company products
12. Vietnam’s eGovernment services: Customs, C/O, Tax,
13. Online course – learn anything online
14.TYPING SKILLS – HOW FAST !
Ecommerce ExperienceEcommerce Experience

14. 1. WHAT IS ECOMMERCE1. WHAT IS ECOMMERCE

15. 1 minute for Ecommerce Define
Google to find UNCITRAL Model Law on EcommerceGoogle to find UNCITRAL Model Law on Ecommerce
UNCTAD Eommerce 1: M– S – D - PUNCTAD Eommerce 1: M– S – D - P
UNCTAD Ecommerce 2:UNCTAD Ecommerce 2:
- Infrastructure- Infrastructure (I)(I)
- Data Message- Data Message (M)(M)
- Basic Law- Basic Law (B)(B)
- Specific Law- Specific Law (S)(S)
- Applications- Applications (A)(A)

16. 1 more minute to define Ecommerce
Ecommerce is the buying and selling of products andEcommerce is the buying and selling of products and
services through electronic devices andservices through electronic devices and
communications net works.communications net works.
+ Business+ Business:: Electronic commerce is to do all or some businessElectronic commerce is to do all or some business
activites through electronic means and communicationactivites through electronic means and communication
networks, inlcudng: M – S – D - Pnetworks, inlcudng: M – S – D - P
+ Management:+ Management: Electronic commerce is management andElectronic commerce is management and
business activities based on I – M – B – S - Abusiness activities based on I – M – B – S - A

17. Electronic commerce is the exchange of commercial
information through electronic means without printing
on paper in all the the business processes. (Note that
this is not totally required all processes, it starts with
some processes before others)
UNCITRAL Model Law on Electronic Commerce, 1996
UNCITRALUNCITRAL
United Nations Conference For International Trade LawUnited Nations Conference For International Trade Law
Google to find Vietnam Electronic Transaction Law
Find regulation in Ebanking, Efinace and E-Commerce transaction

18. 2. When did Ecommerce2. When did Ecommerce
start?start?

19. 1
2
3
4
5
6
When the Ecommerce storiesWhen the Ecommerce stories
began?began?

20. What is special about Dell website? Have a quick look

21. What is good about Amazon.com? Can you tell?

22. • Top 10 brand, often miss pronounceTop 10 brand, often miss pronounce
/ h nde /.ˈ ʌ ɪ / p r ə/ ˈ ɔː ʃ
/ na ki/.ˈ ɪ / hu r.dən/.ˈ ːɡɑː

23. • Top 10 brand, often miss pronounceTop 10 brand, often miss pronounce
/ə do bi/ˈ ʊ / v lks va ən/.ˈ ɔ ˌ ːɡ

24. 3. Google to Find Ecommerce3. Google to Find Ecommerce
Revenue in US, EU, Japan,Revenue in US, EU, Japan,
China and Vietnam?China and Vietnam?

25. The Growth of B2C E-commerce
Figure 1.3, Page 20
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
SOURCE: Based on data from eMarketer, Inc., 2013a; authors’ estimates.
Slide 1-25

26. The Growth of B2B E-commerce
Figure 1.4, Page 21
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
SOURCE: Based on data from U.S. Census Bureau, 2013; authors’ estimates.
Slide 1-26

27. 4. Find 3 most popular4. Find 3 most popular
Ecommerce modelsEcommerce models

28. 10 July 2002
4 level of ecommerce development
i-Co m m e rce
Info rm atio n)
e-mail, chat, forum…
Web conference
c-Busine ss
Integrating / Co llabo rating
(inte g rating ) (co nne cting )
t-Co m m e rce
online transactio n
1.
3.
2.

29. 10 July 2002
3 new models (2015-2016-
2020)

30. 10 July 2002
Grab, Uber: What model?

31. 5. What are 3 levels of5. What are 3 levels of
Ecommerce ApplicationsEcommerce Applications

32. 10 July 2002

33. 10 July 2002

34. 6. Find at least a lesson from6. Find at least a lesson from
Amazon.comAmazon.com

35. Université de
Lausanne
SITE | AGENDA | FIN
© 2001 Pigneur, HEC Lausanne
KEY PLAYERS IN ECOMMERCE
Author
marketing
Author
marketing
DELIVERYDELIVERY
Amazon.com
sales
Information systems
coordination
contents
Amazon.com
sales
Information systems
coordination
contents
DELIVERYDELIVERY
SUPPLIERSUPPLIER CUSTOMERCUSTOMER
BANKSBANKS
Giao hµng deliver
Giao hàng
Cung cấp Đặt hàng
Giới thiệu
Bình luận
Credit cardclearance
Tr
l i hàng
ả
ạ
12
3
4
5 6

36. ACCT 5922: E-Business Strategies and Processes – UNSW – S1 2003
DELL GLOBAL NETWORKS
CUSTOMERS
ORDERACCUMULATION
DIRECT DELIVERFROM
MANUFACTURERS
DELIVERY
INVENTORY
ORDER
DELIVERY 24/7
CUSTOMERS
SUPPLY CHAIN
INSTALLATIONS
1
2
3
4
4
2
BTO
Built
To
Order

37. 7. Tell at least 5 Ecommerce7. Tell at least 5 Ecommerce
Tools that company shouldTools that company should
use to promote products?use to promote products?

38. E-commerce Presence Map
Figure 4.2, page 190
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-38

39. 8. How important is Website8. How important is Website
Face of businessFace of business
BrandBrand
FaithFaith
FutureFuture
Fairy talesFairy tales

40. Web Site Systems Development Life Cycle
Figure 4.5, Page 194
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-40

41. Table 4.2, page 195
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-41

42. Logical Design for a Simple Web Site
Figure 4.6 (a), Page 197
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-42

43. Physical Design for a Simple Web Site
Figure 4.6 (b), Page 197
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-43

44. 9. What is the oldest Website9. What is the oldest Website
in Vietnam?in Vietnam?

51. Một số hình ảnh củaWeb:
www.trungnguyencafe.com

52. 2. Website:2. Website:
www. vie ttie n. co m . vnwww. vie ttie n. co m . vn

53. http://www.hanoitelecom.com.vn/http://www.hanoitelecom.com.vn/

54. 10. Google to find UNCTAD 2510. Google to find UNCTAD 25
steps to apply Ecommerce?steps to apply Ecommerce?
(Since 2003)(Since 2003)

56. 11. When to build a website11. When to build a website
Arrange 10 steps in logicalArrange 10 steps in logical
orderorder

57. SWOT, plan, budget, objectives
Logical model, functions,
Domain, hosting
Design, coding, testing
Content, start and run, managing
Evaluation, 7Cs
Payment, security
Promotion, connecting to B2B, C2C, social networks
Linking to suppliers, partners, customers
Order fulfillment, delivery
10 steps for building Ecommerce Websites10 steps for building Ecommerce Websites
Vietnam Ecommerce Portal

58. 12. Tell 7 key success factors12. Tell 7 key success factors
of a websiteof a website
What is the 8What is the 8thth
factor now?factor now?

59. Eleventh EditionJames A. O’Brien 59Introduction to Information Systems
Irwin/McGraw-Hill Copyright © 2002, The McGraw-Hill Companies, Inc. All rights reserved.
e-Commerce Success Factors
Selection & ValueSelection & Value
Performance & ServicePerformance & Service
Look & FeelLook & Feel
Advertising & IncentivesAdvertising & Incentives
Personal AttentionPersonal Attention
Community RelationshipsCommunity Relationships
Security & ReliabilitySecurity & Reliability
Some Key
Factors
for Success
in E-commerce
Context
Content
Commerce
Communication –
Customiza...
Social
Connection

60. Table 4.11, Page 222
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-60

61. 13. What are 4 key conditions13. What are 4 key conditions
to apply Ecommerceto apply Ecommerce
successfully?successfully?

62. eMatrixeMatrix
Producer
Distributor
Supplier
ConsolidaConsolida
tortor
UPS/FedEx
Buyer
Seller
Online
shop
4 Key Conditions for Ecommerce4 Key Conditions for Ecommerce
4 N cho TMĐT4 N cho TMĐT
• PerceptionPerception
• PeoplePeople
• ConnectionConnection
• ContentsContents

63. 14. CIO, CTO, Ecom and14. CIO, CTO, Ecom and
othersothers

64. Right-Sizing Your Hardware Platform:
The Supply Side
 Scalability:
 Ability of site to increase in size as demand warrants
 Ways to scale hardware:
Vertically
 Increase processing power of individual components
Horizontally
 Employ multiple computers to share workload
Improve processing architecture
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-64

65. Table 4.8, Page 219
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-65

66. Table 4.9, Page 220
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 4-66

67. 15. What are 9 key traditional15. What are 9 key traditional
Ecommerce modelsEcommerce models

68. 3 types of ecommerce + 3 NEW TYPES3 types of ecommerce + 3 NEW TYPES
G B C
G G2GG2G
ELVISELVIS
(vn – usa)(vn – usa)
G2BG2B
CustomsCustoms
G2CG2C
E-GovernmentE-Government
SingaporeSingapore
B B2GB2G
BiddingBidding
B2BB2B
Ecvn.gov.vnEcvn.gov.vn
B2CB2C
Amazon.comAmazon.com
Nhacso.netNhacso.net
C C2GC2G C2BC2B
Priceline.comPriceline.com
C2CC2C
E-bayE-bay
CraigslistCraigslist

69. CẢMƠN
Cam on