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Social Media, the importance of Communities (and how to get one)

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thomas.purves
thomas.purves

Visa Canada asked me to talk about the following topic. Here's what I cam up with. Merchant Experiences in Social Media Description: Insights and tips into the strategies that merchants have taken to successfully harness the power of social media. An overview of recent merchant experiences - what's worked, what hasn't, and why. 3rd Annual Visa E-Commerce Summit (for merchants), April 23rd, 2007

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Social media and the new conversations of e-commerce Thomas Purves, April 22, 2007 More: http://thomaspurves.com 3rd Annual Visa E-Commerce Summit Toronto, On
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If, right now, all of your customers could be having a great big conversation with each other… Photo by denkrahm http://flickr.com/photos/station_nord/10340948/
What might they say? Photo by presta http://flickr.com/photos/presta/101334755/ NewMindSpace Pillow fight Flash Mob NYC
 
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Standard Corporate Blogging, nowadays a no-brainer.
New Trends, video segments and user-generated video (If BYO don’t forget to make it linkable, embedable)
 
http://www.dellcommunity.com/supportforums/ Great, so long as you don’t mind quite how they phrase it. cprieto87 Bronze Posts: 2 Registered: 04-18-2007 Viewed 1011 timess Koaz:  You're a GOD!  I was having similar problem with rolling back a Vista machine to XP  - changed the SATA drive and voila XP loads!  Yeah - I called Dell Support, and they were useless. confused and bewildered
It turns out, the kids are crazy for Linux. (but consider, how representative is the audience?)
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Photo by Brian Oberkirch, by way of Davidcrow.ca “ Crazy Awesome” “ Sorta Awesome” “ Crazy Awesome” ,[object Object],[object Object],[object Object],[object Object]
Disruptive Marketing: The Specialized Angel 1,125 blog posts 260k google hits 53 facebook group members http://www.flickr.com/photos/kwc/127795364/
Chris Matthews, Specialized’s Marketing Guru ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Ride Profile Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Source: Mad dog in the fog http://www.mdoeff.com/blog/2007/03/21/the-future-of-twitter/ Conceptual Vision of Twitter as a Marketing Channel . What realtime status updates could drive value for your customers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ One of those stupid little floor polishing droids almost just tripped me. The Death Star R&D department will pay dearly for this” - darthvader
Internet Web 2.0 Communities including end customers, stakeholders, public Channel 2.0 Communities including business & channel partners, etc Enterprise 2.0 Communities of employees. Intranet Extranet
[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: shiny red type http://flickr.com/photos/shinyredtype/169168887/

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Social Media, the importance of Communities (and how to get one)

  • 1. Social media and the new conversations of e-commerce Thomas Purves, April 22, 2007 More: http://thomaspurves.com 3rd Annual Visa E-Commerce Summit Toronto, On
  • 2.
  • 3. If, right now, all of your customers could be having a great big conversation with each other… Photo by denkrahm http://flickr.com/photos/station_nord/10340948/
  • 4. What might they say? Photo by presta http://flickr.com/photos/presta/101334755/ NewMindSpace Pillow fight Flash Mob NYC
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  • 7. Standard Corporate Blogging, nowadays a no-brainer.
  • 8. New Trends, video segments and user-generated video (If BYO don’t forget to make it linkable, embedable)
  • 9.  
  • 10. http://www.dellcommunity.com/supportforums/ Great, so long as you don’t mind quite how they phrase it. cprieto87 Bronze Posts: 2 Registered: 04-18-2007 Viewed 1011 timess Koaz:  You're a GOD!  I was having similar problem with rolling back a Vista machine to XP  - changed the SATA drive and voila XP loads!  Yeah - I called Dell Support, and they were useless. confused and bewildered
  • 11. It turns out, the kids are crazy for Linux. (but consider, how representative is the audience?)
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  • 15. Disruptive Marketing: The Specialized Angel 1,125 blog posts 260k google hits 53 facebook group members http://www.flickr.com/photos/kwc/127795364/
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  • 22. “ One of those stupid little floor polishing droids almost just tripped me. The Death Star R&D department will pay dearly for this” - darthvader
  • 23. Internet Web 2.0 Communities including end customers, stakeholders, public Channel 2.0 Communities including business & channel partners, etc Enterprise 2.0 Communities of employees. Intranet Extranet
  • 24.