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Facebook in Asia Pacific



May 2012
Asiaʼs                           4 th            Largest Nation*!
                                                                                   North
                                                                                  America       Other
                                                                                   21%          24%
                                                                         Europe
                                                                          28%                Asia
                                                             Hong Kong
                                                                                            Pacific
                                                                                             27%

   Global!
Facebook!
    Rank!                 Millions, May 2012 !
                                                                         Global Facebook Population!
       3!    India !                 45.8 

       4!    Indonesia!              42.2 !
       8!    Philippines!            27.2 !
      16!    Thailand!               14.0!
      17!    Malaysia!               12.1 !
      18!    Taiwan!                 11.9 !
      19!    Australia!              10.9 !


                                                                              *
                                                                              !
                                                                                      With 216 million users,
      26!    Japan!                    8.6 !     Singapore
                                                                                      only China, India and
      28!    South Korea!              7.0!
                                                                                    Indonesia have a larger
      34!    Pakistan!                 6.4 !
                                                                                     population in Asia than
      40!    Vietnam!
                                                                                            Facebook!
      41!    Hong Kong!
      52!    Singapore!            Below !
      55!    Bangladesh!         5 Million!
      70!    Nepal!
      75!    Sri Lanka!
         Data: Facebook,Social@Ogilvy, World !
         Bank, SocialBakers; Flag: Soft Icons!
More than 1 out of 4 Facebook users are from Asia!
                                                                                                                                                                                         Portion of online population on Facebook!
                                                                                                                                                                                                130%! Indonesia*!
                                                                                                                                                                                                81%! Philippines!      More than
                                                                                                                                                                                                77%! Thailand!              50%!
                                                                                                                                                                                                76%! Hong Kong!
                                                                                                                                                                                                73%! Taiwan!
                                                                                                                                                                                                73%! Singapore!
                                                                                                                                                                                                71%! Brunei!
                                                                                                                                                                                                68%! Malaysia !
                                                                                                                                                                            Hong Kong	

                                                                                                                                                                                                60%! New Zealand!
                                                                                                                                                                                                56%! Australia!
                                                                                                                                                                                                38%! India!             More than !
         Portion of total national !                                                                                                                                                            22%! Pakistan !              20%!
         population on Facebook!                                                                                                                                                                17%! South Korea!
                                                                                                                                                                                                13%! Vietnam!           Less than!
                                                                                                                                                                                                9%! Japan !                  20%!
                                                                                                                               Singapore	

                                                                                                                                                                                                0.10%!China !
40%!                                                                                                                                                                                                  *Indonesia shows more than 100%!
                                                                                                                                                                                                        because Facebook data is more!
                                                                                                                                                                                                     recent than Internet population data!
                                                                                                                                                                                                             Data: May 2012, Facebook,
25%!
                                                                                                                                                                                                             Social@Ogilvy, World Bank,
                                                                                                                                                                                                                            Socialbakers!




0%!
       Hong Kong!




                                                            New Zealand!
                    Singapore!
                                 Taiwan!
                                           United States!


                                                                           Australia!
                                                                                        Malaysia!
                                                                                                    Philippines!



                                                                                                                                            Vietnam!


                                                                                                                                                                Pakistan!
                                                                                                                   Thailand!



                                                                                                                                                       India!
                                                                                                                               Indonesia!

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Updated Facebook Asia Stats Infographic

  • 1. Facebook in Asia Pacific May 2012
  • 2. Asiaʼs 4 th Largest Nation*! North America Other 21% 24% Europe 28% Asia Hong Kong Pacific 27% Global! Facebook! Rank! Millions, May 2012 ! Global Facebook Population! 3! India ! 45.8 
 4! Indonesia! 42.2 ! 8! Philippines! 27.2 ! 16! Thailand! 14.0! 17! Malaysia! 12.1 ! 18! Taiwan! 11.9 ! 19! Australia! 10.9 ! * ! With 216 million users, 26! Japan! 8.6 ! Singapore only China, India and 28! South Korea! 7.0! Indonesia have a larger 34! Pakistan! 6.4 ! population in Asia than 40! Vietnam! Facebook! 41! Hong Kong! 52! Singapore! Below ! 55! Bangladesh! 5 Million! 70! Nepal! 75! Sri Lanka! Data: Facebook,Social@Ogilvy, World ! Bank, SocialBakers; Flag: Soft Icons!
  • 3. More than 1 out of 4 Facebook users are from Asia! Portion of online population on Facebook! 130%! Indonesia*! 81%! Philippines! More than 77%! Thailand! 50%! 76%! Hong Kong! 73%! Taiwan! 73%! Singapore! 71%! Brunei! 68%! Malaysia ! Hong Kong 60%! New Zealand! 56%! Australia! 38%! India! More than ! Portion of total national ! 22%! Pakistan ! 20%! population on Facebook! 17%! South Korea! 13%! Vietnam! Less than! 9%! Japan ! 20%! Singapore 0.10%!China ! 40%! *Indonesia shows more than 100%! because Facebook data is more! recent than Internet population data! Data: May 2012, Facebook, 25%! Social@Ogilvy, World Bank, Socialbakers! 0%! Hong Kong! New Zealand! Singapore! Taiwan! United States! Australia! Malaysia! Philippines! Vietnam! Pakistan! Thailand! India! Indonesia!