Social Media for Professional and Personal Growth
•Download as PPTX, PDF•
0 likes•403 views
An overview of social media use in business and personal branding.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (12)
Similar to Social Media for Professional and Personal Growth
Similar to Social Media for Professional and Personal Growth (20)
Recently uploaded
Recently uploaded (20)
Social Media for Professional and Personal Growth
- 1. THOMAS J. FOX Western MA SOCIAL MEDIA FOR PROFESSIONAL AND PERSONAL GROWTH
- 2. What is Social Media? What is Social Media Online conversations supported by digital tools. Western MA
- 3. Why is Social Media Important • Individuals want to be connected to things they care about. • People want transparency. • Relationships formed are more powerful than advertising. • Power to define and control brand slipping from organizations. Western MA
- 4. Manage Expectations DEFINE YOUR OBJECTIVES
- 5. Empower
- 9. Brand Storytelling… Self • What do you stand for? • What is your purpose? Analysis • What are your core values? • Talk ‘to’ your community – not ‘at’. Positioning • Develop a dialog. • Build on common interests. • Discuss your values. Educate • How have you helped others? • How can you help your community?
- 10. MAKING SOCIAL MEDIA WORK
- 11. Social media Is 100% Engagement
- 12. Make a Plan
- 13. Social Media Explained Via Donuts Twitter I’m eating a #donut. Facebook I like donuts. Foursquare This is where I eat donuts. Instagram Here’s a vintage photo of my donut. YouTube Here I am eating a donut. LinkedIn My skills include eating donuts. Pinterest Here’s a donut recipe. LastFM Now listening to “Donuts.” G+ I’m a Google employee who eats donuts. From www.geekinheels.com Western MA
- 14. Experiment
- 15. Share
- 16. Listen
- 17. Proactive
- 18. Engagement Strategies Share a variety of Personalize your brand content Respond to questions Encourage user- and comments generated content Prompt a response Recognize fans Be brief Be consistent Western MA
- 19. Build Your Approach Social media is a journey, not a destination. Trust is cultivated through sharing. Core values can’t be faked. Know why you matter. Make it matter to others – Tell Your Story! Western MA
- 20. BUILDING YOUR PERSONAL BRAND
- 21. Authenticity Western MA
- 22. A Brave New World Western MA
- 23. Hit the Road! Western MA
- 24. Relationship Building Is Valuable • The relationships you build through networking all have the possibility of evolving into opportunities – some professional, others personal. – The most important thing you need to know about networking is that it can be a slow process. • Relationships take time. – You have to build trust and allow people the opportunity to understand the value you represent. – Like planting a seed and watching it grow into a healthy tree. From the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno. Western MA
- 25. Ain’t No Business… • Networking is just like any muscle in your body. – You have to work it out to get the most out of it. • You’re a brand. And like popular brands, you have to position yourself toward your audience. • Taking the time to simply talk with people is an invaluable investment that has far-reaching results. • Business has to take a back seat when building relationships. – Honest conversation and care is genuinely felt by others, and it is something not commonly experienced on a daily basis. From the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno. Western MA
- 26. Engage! Western MA
- 27. Networking 101 Western MA
- 28. Get Together! Western MA
- 29. Whatcha Doin’? Western MA
- 30. Help Me, Help You! Western MA
- 31. Questions?
- 32. Thank You THOMAS J. FOX Phone: 413-330-5254 Email: thomfox@thomfox.com Twitter: @ThomasJFox