The document is a production log created by Marcus Thomas detailing the steps taken to design his ancillary poster for a film project. He began by editing the film's main image to black and white to signify the silent film genre. Marcus then added text and graphical elements like the film title, actors' names and pictures, and a logo. Fonts and positioning of elements were carefully selected to achieve a 1920s aesthetic and appeal to the target audience. Minor adjustments to brightness and borders finished the poster design according to conventions while effectively promoting the film.

1. ANCILLARY
POSTER
PRODUCTION LOG
MARCUS THOMAS

2. • Whilst designing my ancillary poster, I created
a production log showing the steps I have
taken whilst creating the poster showing what I
have edited, cropped or deleted.
• The software I will be using to create my
ancillary poster is Adobe Photoshop CS6 and I
feel that I am an intermediate to photoshop
since I used it last year to complete my AS
projects so I know how to work the basics.

3. The first thing I edited was the picture of Red Riding Hood
from being in colour to black and white. This is because the
actual film is in black and white and it will make sense if the
picture on the poster will be in black and white. This would
give the reader an idea about what the genre of the film is
going to be since the silent era only had black and white
films. I edited the pictures by clicking on adjustments then
clicking on black & white as seen in the screenshot where
the arrow is pointing at.

4. I added a white strip to the black background
which is where I was going to place my
selling line. I wanted to make my selling line
conventional to encourage the reader to
watch my film. At the same time I wanted
the selling line to be slightly cocky just like
Charlie Chaplin’s “The Kid” poster I
researched where the selling line was “Sure
we took a year to make it!”. This is a
technique I wanted to use to make the reader
believe that my film is a must watch.
I decided to use a catch selling line “Only 2Film can
make a film 2Great!!!” my film company name is called
2FILM and I punned the name with “too great/
2GREAT” which is quite catchy should enlighten the
reader. Also, the placement of the selling is quite
visible so the reader so it could appeal to them easily.
The font I used to create the selling line is “elephant”
because the font looks similar to other fonts
associated with silent comedy posters.

5. I added three pictures of the actors who
are performing in the film with their
names typed bold in the “elephant” font.
I used this font to keep a level of
consistency flowing along the poster. By
continuing to use this font, the 1920s
feel will still be there. If I kept on
differing the font, the poster will look
slightly tampered with and immature
and may attract the wrong target
audience.
I decided to put the actor’s names and
pictures at the top poster in a large size
so It can be seen easily. If the readers
could see this, they may be convinced
that this film is one to watch as it
consists of well established actors.
Showing their faces will attract people
who are of Afro-Caribbean descent
because they will notice that the actors
are of that ethnicity so will feel that they
could relate more to the film.

6. The only thing I added at
this stage to the creation
of my poster was the logo
of me and Tesfah’s film
institution “2FILM”.
I created the logo on a
website called
“cooltext.com” and simply
copied it onto the black
background.

7. I added the masthead to the poster
which was the name of the film “Patty
Take”. This is the largest text on the
poster and I done this for the reader to
know what he film is called. They would
be able to spread the news of the new
film coming out and could research the
film online.
The font I used was “Goudy stout” and
I used this because it will make the
audience know what type of genre the
film is going to be. The font looks
slightly comical and will relate to the
subgenre silent comedy where laughter
is supposed to be found. If I continued
to used elephant font, the poster will
look to serious and may put off our
target audience.

8. The two elements I added after was the banner
and another selling line. They were both typed in
the font “Franklyn Gothic Heavy” just to add
another font to the poster. The banner includes
the date of when the film is coming out, so I pit in
a slightly larger font size than the second selling
line so people will know when the film I coming
out. The banner is telling the reader that the film
is a comedy film as it says “making you laugh”
expecting the audience to laugh when the watch
the film on the 12th December.
Also, the second selling line is typed in patois so
that my target audience could know that this film
is for them. They will understand what the words
mean and would feel that this film is related to
them and will to watch the film for this very
reason. The reader will also know that this film is
a modified version of the fairytale “Little Red
Riding Hood”.

9. I thought my film poster was complete until I looked at the three images again of
Little Red Riding Hood, The Wolf and The Grandma which I felt could have been
brightened. The tool I used to edit these
images were the
brightness/contrast tool
which made the images
look brighter and in essence
made the whole poster
looked brighter. This will
appeal more to the
audience as bright things
grabs our attention even
more which brightening
these images will do.

10. I also bordered each of the three images with borders which complies
to silent comedy films. This was to keep the 1920s feel flowing
consistently on the poster to make the audience know that this is a
silent film.
I searched for silent movie captions on google images and found the
image seen below and made the image part of the background where
the three images of the actors would sit on.
This is the
background the
images will sit on

11. I also added the year to the banner in a way
which makes the title looks like its called
“Patty Take 2012” which is not the name of
the film but only done for a presentation
effect. Even though the banner is
underneath the title of the film, the date on
the banner is small so the audience will find
harder to see and wouldn’t grab their
attention which is the reason why I typed
2012 in font size 22 because the date will be
easily spotted after they see what year the
film is coming out.

12. This is how the final version of my
ancillary poster looks.
I am happy with the design as I didn’t
have to reedit or delete any elements I
created which didn’t look to good.
Everything went well and was created
systematically from when I created the
background to when I added the
second cover line and the banner.
Also, I managed to stick to the
conventions of a 1920s film poster and
the main one was to make the poster in
black and white which was what I done
complying to the conventions.