Advertising1

Definition ,[object Object],[object Object]

Developing effective advertising programmes ,[object Object],[object Object],[object Object]

Identify the target audience ,[object Object],[object Object],[object Object],[object Object],[object Object]

Follow the DAGMAR and AIDA Model STAGE AIDA Model EFFECTS COGNITIVE STAGE ATTENTION AWARENESS KNOWLEDGE AFFECTIVE STAGE INTEREST DESIRE LIKING PREFERENCE CONVICTION BEHAVIOR STAGE ACTION PURCHASE

Carry five “M”s stage ,[object Object],[object Object],[object Object],[object Object],[object Object]

TYPES OF ADVERTISING ,[object Object],[object Object],[object Object]

Informative Advertisements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Persuasive Advertisements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reminding Advertisements ,[object Object],[object Object],[object Object],[object Object]

MISSION- SETTING THE ADVERTISING OBJECTIVES ,[object Object],[object Object],[object Object],[object Object]

MONEY- DECIDING THE ADVERTISING BUDGET ,[object Object],[object Object],[object Object],[object Object],[object Object]

Deciding the Advertising MESSAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Deciding on the MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MEASUREMENT- Evaluating advertising effectiveness ,[object Object],[object Object]

Advertising1

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