2. What do you think when you hear “Social Media”
Social Media Foundation?
• Friendster (2002)
• Myspace (2003)
3. Social Media or Web 2.0 is a Conversation…
…supported by online tools.
4. Social Media is an umbrella term
that defines the various activities
that integrate technology, social
interaction, and the construction
of words, pictures, videos, and
audio.
- Anvil Media
5. Having conversations online…
• Blogs
• Online Chat
• RSS Feeds
• Widgets
• Social Networks
• Message Boards
• Podcasts
• Video Sharing
• Photo Sharing
6. Statistics…
… over 73% of active online users have read a blog
… 45% have started their own blog
… 57% have joined a social network
… 83% have watched video clips
7. So what does this have to do with us?
Social Media is now becoming
the premier landscape for job
searching and hiring-- and if
used right, it could lead not
only to a job one desires but
also allow one to advance in
their business career.
- Pedram Tabibi
8. So what does this have to do with us?
- One in six employees use social media to find their current
job, up from one in nine in 2010
- Nearly 90 percent of job seekers have a social media profile
- 54 percent of all job seekers use Facebook, Twitter or LinkedIn to
find jobs
9. So what does this have to do with us?
- 50 percent of job seekers have used Facebook, 26 percent used
LinkedIn and 25 percent used Twitter to look for a job in the past 12
months
- 18.4 million Americans found their current jobs through
Facebook, along with 10.2 million through LinkedIn and 8 million
through Twitter
10. How Do We Get Started?
- Search online job markets for keywords
used in job postings by appealing
employers
- Keywords help to create a better search
for potential jobs and align you with your
interested industry
11. Now That We Have Our Keywords, Let’s Talk Sites…
Quiz- Why are Social Media sites/logos blue?
12. - More of a social site
- Friends, Family, Childhood Friends, Co-
workers…
- With the personal connection
already established, Facebook leads to
higher percentage of job leads
13. - Carefully tell your network you’re currently seeking work
- Use applications (Indeed, LinkedIn, etc) to open up your
network of contacts
- Use the new “Timeline” layout to ensure all information is
correct and protected
- Be cognizant of what is posted and open to the
public
14. - More of a professional networking site
- Once you are registered and signed in you must
complete a certain percentage of your profile
- Your LinkedIn profile should not be your resume
as it is not about your past: Your LinkedIn profile
should be about your branding for
your future
15. - One new addition to LinkedIn are the “Skills” that
you can add to your profile
- This is where your keywords come in to play
- Employers pay for LinkedIn’s Hiring Solutions
Software to be able to search for keywords of
potential new hires
- 40% of LinkedIn’s revenue comes
from this software
16. Seek your Connections!
- Search for co-workers, past employers, community
members, professional friends, etc…and ask them to
“connect”
- Search for businesses…past employers, current employer,
appealing employers in your industry, employers that you
have personal connections with, etc
- It’s not “taboo” to have too many connections on LinkedIn
- Search for Hiring Managers of targeted employers
17. Join Groups and Discussions!
- Search and ask to join groups that you have interest in
- Alumni, Companies, Professional Affiliations, Industries…
- Take part in the open discussions…get your
name, experiences, and ideas out!
18. Search for potential employers
- Find hiring managers or HR personnel to connect with
- Research the company
- Look for job postings
19. The more complex of the 3…
- Once you register you will want to set up your
username with your real name
- Your username will appear on all “tweets” as
“@RealName”
- If you have a blog or personal website feel
free to add it
20. - “Tweets” are a 140 character or less message
that you post
- Keep your Tweets public for potential
followers
21. What is a Hashtag?
- Type the Hashtag (#) and Hashtag name and
your tweet will be posted on the Hashtagged
wall as well
- Go to www.tagdef.com to search for relevant
topics of interest
- Start a TwitChat using a hashtag
22. - “Mentions” are a way to tag someone…they get
notification when you mention them
- Tell them you like their posts, etc.
- Karma strategy- mention other twitter users by adding
@theirname in your tweet…in return-- hope they will do
the same for you!!
23. Who to Follow??
- Search and follow companies you have
interest in
- Search for users in the industry
- Follow accounts that post job openings
- Follow recruiters
- Conferences and events in your industry
- DO NOT BE AFRAID TO MAKE
CONTACT AND ASK FOR GUIDANCE
