Slide 1 Internet Marketing Impactful Medium for Generating Lead Insights Slide 2 Traditional Marketing – The Era Bygone Slide 3 Internet Marketing – Current Impactful Medium Slide 4 Internet Impact – Changing Lives, Enriching Experience Do People Use it? • 79% of Americans go online • Spend an average of 13.3 hours per week on Internet • 66% access Internet from home Slide 5 How They Use it? • Internet Shopping (consumer revolution) • Email, instant text messaging etc (communications revolution) • Mobile Internet access Slide 6 Internet Marketing – Matrixes Total Internet users – 2,405,518,376 Slide 7 People are SEARCHING...so DIRECT them Why Internet Marketing • Fastest • On 24*7 • Smartest • Time is the only COST • Cheapest Slide 8 Internet Marketing – Key Components Slide 9 Create Traffic with Content That Would • Display Expertise • Solve buyer Problems • Generate Yourself • Target the Right audience • Use Best Material • Identify Keywords Slide 10 Spread Content and Share – Make Yourself FOUNDABLE • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases Slide 11 Traffic Generated – Now Track Them Slide 12 Generate Lead Online – Apply 2 Methodologies Organic Lead generation Where prospects find your website “organically” Paid Lead Generation Where you pay something to attract visitors to your website Slide 13 Organic Lead Generation #1 SEO – Optimizing Search for Better Visibility • Reach people who are specifically seeking your information and products • Investment in SEO provides on-going streams of relevant website traffic Slide 14 OLG – Tips!! 1. Link Building Include enough quality inbound links to your website with help of great content 2. Target Long Tail Keywords It contains more keywords and when used in volume can lead to maximum searches 3. Analytics Allows identifying success methods for directing future focus Slide 15 #2 Social Media – Equipped Traverse Platforms for Garnering Interests • Communicate to gain insights from target consumers • Create awareness or buzz around your brand, service or product Slide 16 Online Lead Generation – Pay per Click • Receive immediate and detailed feedback on performance of campaign • Reach thousands of potential customers within minutes Slide 17 Paid Methods: Extended Medium for Faster Reach #1 Google Ad words Greatest reach with high level of sophistication #2 Other PPC Networks Yahoo! Search Marketing Microsoft adCentre Slide 18 Important Key of IM - Email Marketing • Guide customers through buying cycle • Browser • Shopper • Buyer • Lifetime Customer Slide 19 Choosing the RIGHT email list – Secret of Email Marketing Success It all starts with doing proper research and choosing a right email list vendor that assures maxi

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