Presentation given at CC Montreal Salon. More info: http://creativecommons.org/International http://wiki.creativecommons.org/Metrics http://wiki.creativecommons.org/Case_Studies Unless otherwise noted, this presentation is under CC BY 3.0 Unported. Please note images in this presentation may be under other licenses. See Slide 56 for details.

1. Creative Commons: Affiliate Network,
Metrics & Case Studies
Michelle Thorne
International Project Manager

9. is a nonprofit organization

10. What: Increase the amount of creative works
in the commons
How: Free, easy-to-use legal tools to grant
copyright permissions in creative work
Who: 30 employees, over 200 affiliates in 72
jurisdictions, and millions of creators around
the globe

11. Why use
CC licenses & how?

18. CC Affiliate Network

24. 3 Layers

28. <span xmlns:cc="http://creativecommons.org/ns#"
xmlns:dc="http://purl.org/dc/elements/1.1/">
<span rel="dc:type" href="http://purl.org/dc/dcmitype/Text"
property="dc:title">My Book</span> by
<a rel="cc:attributionURL" property="cc:attributionName"
href="http://rejon.org/my_book">Jon Phillips</a>
is licensed under a
<a rel="license"
href="http://creativecommons.org/licenses/by/3.0/lu">Creati
ve Commons Attribution 3.0 Luxembourg License</a>.
<span rel="dc:source" href="http://deerfang.org/her_book"/>
Permissions beyond the scope of this license may be
available at <a rel="cc:morePermissions"
href="http://somecompany.com/revenue_sharing_agreement">som
ecompany.com</a>.
</span>

29. Metrics

33. Research Challenges:
Analysis of license usage by language, region
Changes in licensing preference over time, across geography
Measuring welfare impact of Creative Commons
Economic value of sharing
Harmonizing copyright tools across multiple jurisdictions
...

41. “A week after the album's release,
the official Nine Inch Nails site
reported over 750,000 purchase and
download transactions, amassing
over US$1.6 million in sales.”
Source: http://en.wikipedia.org/wiki/Ghosts_I-
IV#cite_note-tribune-12

42. “Pre-orders of the $300 'Ultra-
Deluxe Limited Edition' sold out in
less than three days of its release.”
Source: http://en.wikipedia.org/wiki/Ghosts_I-
IV#cite_note-13

53. >90
Mill Imgs

56. Attribution
BY:
BY SA:
Planet Manama, jdl_deleon
http://www.flickr.com/photos/21386962@N05/3316175652/ Fritzing
http://fritzing.org
Blender
http://www.blender.org/ Arduino
http://arduino.cc/
BY NC:
The defence rests, Steve Punter
Charles Darwin for Time Magazine, tsevis http://www.flickr
http://www.flickr.com/photos/tsevis/3288860652/ .com/photos/11051496@N00/3238629251/
BY NC SA:
BY NC ND:
Pamoyo
http://pamoyo.com The World for Barack Obama (Mosaic
Illustration), tsevis
Ronen Kadishin http://www.flickr.com/photos/tsevis/2979281431/
http://www.ronen-kadushin.com/Open_Design.asp
Wild Card, SlinkyDragon
Replicating Rapid-Prototype Ethan Heim http://www.flickr
http://www.flickr.com/photos/ethanheim .com/photos/26097244@N02/2548935726/

58. Creative Commons
http://creativecommons.org
Case Studies
http://wiki.creativecommons.org/Case_Studies
Metrics
http://wiki.creativecommons.org/Metrics
michelle@creativecommons.org