Our team, Delicious is developing an app to help parents, party organisers, or anyone who needs to order deli from the deli-counter. The app prompts the user to enter how many sandwiches you need, for how many days, the thickness of the slices, and the cost per kg or lbs. The app then calculates the right amount of deli meat to order. “could I have ½ a kg of Yorkshire Ham please?”

1. Year 7
Joe &
Kieran
DELICIOUS

2. Who – Parents, Hosts for parties, anyone who
buys from the deli-counter.
What – Helps calculate how much ham, salami,
etc. you need from the deli-counter without
having to guess. Need sandwiches for the week
for 5 kids? The app will work out how many Kg.
or lbs. you should ask for.
When and Where - Use the app at the deli
counter when ordering for the family packed
lunches or big summer party.
Why - We made this app so parents and hosts
can let their smartphone figure out the amount,
weight, and thickness of the deli they need to
buy.
DELICIOUS

3. DELICIOUS Problem:
A mum walks up to the
deli counter needing ham
for her kids school
lunches.
She has an idea of how
much she needs, but
always seems to ask for
too much or not enough.

4. DELICIOUS
Question:
How can someone
easily calculate the
right amount of deli
slices in kilograms or
lbs at the deli
counter?

5. DELICIOUS
Key Insight Statement:
This app could save you money
by calculating the precise
amount required.
You can order your Yorkshire
ham with the confidence that
you know how much you need
in any measurement and at
what price.
No more accidently buying too
much deli for children at
school.

6. DELICIOUS Mini Elevator Pitch:
Our team, Delicious is developing an
app to help parents, party
organisers, or anyone who needs to
order deli from the deli-counter.
The app prompts the user to enter
how many sandwiches you need, for
how many days, the thickness of the
slices, and the cost per kg or lbs.
The app then calculates the right
amount of deli meat to order.
“could I have ½ a kg of
Yorkshire Ham please”

7. DELICIOUS
Competitors are restaurants or just for
specific stores in the USA.

8. DELICIOUS
Mock-ups: How To

9. DELICIOUS
Mock-ups: Enter the details to help
delicious calculate the recommend
amount of deli meat.

10. DELICIOUS
These are still early
GUI mock-ups but
hopefully the final
version will look
even better.

11. DELICIOUS Feasibility:
This is a very easy app to make. The
first version only needs to have the …
1. User enter the amount of
kids/people we need sandwiches
for.
2. Users enter how many days we
need the sandwiches for.
3. Users enter how thick they want
the slices.
4. Users enter how much the deli is
per kg/lbs.

12. DELICIOUS
Customer Pledges:
All my friends said they
would get their parents to
download the app, but no
one really wants to pay for
it.

13. DELICIOUS Marketing Strategy:
This is a simple app that could be
used by anyone who needs to shop
for deli meats.
We plan to promote this app by
targeting ADSA, TESCO, Sainsbury's,
Waitrose, and Morrison's.
Targeted Advertising within the
stores would be very unique and
desirable by many stores.
There is an opportunity the release
new apps under the same concept…
Cheese-cious
Fish-cious, etc.

14. DELICIOUS Marketing Strategy:
This is a simple app that could be
used by anyone who needs to shop
for deli meats.
We plan to promote this app by
targeting ADSA, TESCO, Sainsbury's,
Waitrose, and Morrison's.
Targeted Advertising within the
stores would be very unique and
desirable by many stores.
There is an opportunity the release
new apps under the same concept…
Cheese-cious
Fish-cious, etc.

15. Wildcard:
We had lots of help with our idea from
parents, teachers, students, and the
Apps for Good Community.
Thank you all.
DELICIOUS