2. Create brand related entertaining or informative content, it could be
anything, like something on a business card, a video, an image, a website
or anything.

3. Pass it on to a few people, they could be anyone, some of your existing
customers, people on roads, people on internet or anyone talkative.

4. The entertainment or information value of your content should be eye
popping and should amaze your consumers.
This is
awesome!

5. The amazed consumers go out of the way and share the content with
many others, leading to an exponential spread of your content in a very
natural and organic fashion.
Hey! Check
this out!

6. As a result, businesses can achieve desired awareness and brand
association by creating valuable content which people will naturally share.
It’s non intrusive. It’s really impressive.
Brilliant
I got to try stuff! This brand is
this out! cool!

7. Creating entertaining or
informative messages that are
designed to be passed along in an
exponential fashion, often over the
internet, or otherwise too.
Viral Marketing
de-jargonized