Presentation given by Jeff Sauer to the St. Paul Area Chamber of Commerce entitled "the Do's and Don'ts of Social Media Integration"

1. The
Do’s
and
Don’ts
of
Social
Media
Integration
Presented
by
Jeff
Sauer
to
St.
Paul
Area
Chamber
of
Commerce
April
27,
2011
Confidential
and
Proprietary
Information

2. Agenda
ü Who
uses
social
media?
ü Why
use
social
media?
ü Do’s
and
don’ts
for
social
media
ü Platform
specific
recommendations
– LinkedIn
– Twitter
– Facebook
ü Questions?
Confidential
and
Proprietary
Information

3. Who
Uses
Social
Media?
PEOPLE!
15,475,890
unique
visitors/month
23,573,178
unique
visitors/month
133,623,529
unique
visitors/month
Visits
data
from
March
2010
study
by
Web
Trends:
hIp://webtrends.about.com/b/2010/03/15/the-­‐top-­‐10-­‐most-­‐popular-­‐social-­‐networks.htm
Confidential
and
Proprietary
Information

4. Why
Use
Social
Media?
ü Increase
awareness
ü Reputation
management
ü Customer
service
ü Learn
about
your
customers
ü Customer
feedback
ü Improve
customer
satisfaction
ü Client
engagement
ü Targeted
marketing
ü Relationship
building
Confidential
and
Proprietary
Information

5. Do’s
and
Don’ts
for
Social
Media
Confidential
and
Proprietary
Information

6. Why
Social
Media?
Social
Media
ü Who
should
use
it?
There
is
a
reason
for
just
about
everyone
to
use
social
media
ü What
is
the
value?
Connecting
people
and
businesses
ü When
will
it
go
away?
Most
signs
point
to
elements
of
social
media
staying
popular
for
years
to
come
Confidential
and
Proprietary
Information

7. The
DO’s
of
Social
Media
Engage
in
Social
Networks
Confidential
and
Proprietary
Information

8. The
DON’Ts
of
Social
Media
Don’t
take
a
“one
size
fits
all”
approach
Personal
Primarily
Business
to
Consumer
Business
Primarily
Business
to
Business
Business
&
Personal
Confidential
and
Proprietary
Information

9. The
DO’s
of
Social
Media
Integrate
Social
Media
with
Tradi]onal
Media
Confidential
and
Proprietary
Information

10. The
DON’Ts
of
Social
Media
?
Don’t
let
the
choices
overwhelm
you
Confidential
and
Proprietary
Information

11. The
DON’Ts
of
Social
Media
Don’t
forget
to
measure
results
Confidential
and
Proprietary
Information

12. Specific
Do’s
and
Don’ts
for
Confidential
and
Proprietary
Information

13. LinkedIn
and
Social
Media
ü Who
should
use
it?
Every
professional
needs
to
be
using
LinkedIn
for
personal
career
growth.
Can
also
be
used
to
increase
company
awareness
ü What
is
the
value?
Stay
connected
with
professional
contacts.
Generate
opportunities
to
expand
career
and
generate
new
business
Confidential
and
Proprietary
Information

14. The
DO’s
of
LinkedIn
Ask
for
recommenda]ons
and
gain
as
many
contacts
as
possible.
Mul]ple
recommenda]ons
=
instant
credibility!
Instant
credibility
Confidential
and
Proprietary
Information

15. The
DO’s
of
LinkedIn
Take
advantage
of
all
func]onality
provided
by
LinkedIn
to
make
your
profile
more
engaging
and
stand
out
from
others
Presenta]ons
Sales
Collateral
Confidential
and
Proprietary
Information

16. The
DO’s
of
LinkedIn
Update
your
status
with
professionally
related
informa]on
(TIP:
Link
Your
TwiIer
Account
to
make
this
easier)
LinkedIn
User
Confidential
and
Proprietary
Information

17. The
DONT’s
of
LinkedIn
…Or
post
all
at
once
Don’t
double
post
the
same
informa]on…
Confidential
and
Proprietary
Information

18. The
DO’s
of
LinkedIn
Join
groups
relevant
to
your
industry
and
interests
Confidential
and
Proprietary
Information

19. The
DONT’s
of
LinkedIn
Don’t
allow
your
inbox
to
be
cluIered
with
group
updates
Confidential
and
Proprietary
Information

20. Specific
Do’s
and
Don’ts
for
Confidential
and
Proprietary
Information

21. Twitter
and
Social
Media
ü Who
should
use
it?
Those
looking
for
a
friction-­‐free
and
concise
communication
channel
ü What
is
the
value?
Real-­‐time
communication,
easy
to
pass
on
information
to
others
and
makes
people
more
accessible
Confidential
and
Proprietary
Information

22. The
DO’s
of
Twitter
Find
efficient
ways
to
“Tweet”
and
share
what
you
know
Confidential
and
Proprietary
Information

23. The
DO’s
of
Twi>er
Join
niche
topic
conversa]ons
Don’t
limit
to
just
one
community
Contribute
to
many
communi]es
for
maximum
coverage.
In
this
example,
our
message
goes
to:
•
Interac]ve
Marke]ng
Associa]on
•
Local
Social
Media
Coffee
Group
•
Well
Known
Marke]ng
Group
•
Charitable
Organiza]on
Confidential
and
Proprietary
Information

24. The
DO’s
of
Twitter
Take
advantage
of
the
ease
of
conversa]on
Which
one
is
the
billionaire?
Confidential
and
Proprietary
Information

25. The
DON’Ts
of
Twi>er
Don’t
be
shy
in
mee]ng
new
people
Industry
peer
met
at
a
mee.ng
for
twi4er
users
in
the
area
Confidential
and
Proprietary
Information

26. Specific
Do’s
and
Don’ts
for
Confidential
and
Proprietary
Information

27. Facebook
and
Social
Media
ü Who
Should
Use
It?
Brands
looking
to
engage
with
consumers
consistently
with
a
goal
of
1:1
Communication
ü What’s
the
value?
With
over
500
Million
registered
users,
it
is
one
of
the
most
visited
properties
on
the
web
Confidential
and
Proprietary
Information

28. The
DO’s
of
Facebook
Create
a
page
on
Facebook
for
just
about
anything
Pages
for:
• Companies
• Community
• Professional
Organiza]on
• Networking
• Hobbies
• Other
Niches
Confidential
and
Proprietary
Information

29. The
DO’s
of
Facebook
Integrate
Facebook
into
your
Website
with
Fan
Boxes
and
“Like”
BuIons
Confidential
and
Proprietary
Information

30. The
DO’s
of
Facebook
Update
your
Facebook
status
regularly
Don’t
update
more
than
2x
per
day
Don’t
update
less
than
once
a
week,
your
fans
may
forget
about
you
Update
as
needed
for
special
occasions
and
]me
sensi]ve
informa]on
Confidential
and
Proprietary
Information

31. The
DO’s
of
Facebook
Create
engaging
messages
that
encourage
interac]ons
with
Facebook
fan
page
Confidential
and
Proprietary
Information

32. The
DON’Ts
of
Facebook
Post
the
same
offer/status
all
of
the
]me
Confidential
and
Proprietary
Information

33. The
DON’Ts
of
Facebook
Don’t
over-­‐share
Confidential
and
Proprietary
Information

34. More
Best
Practices
for
Social
Media
Confidential
and
Proprietary
Information

35. The
DO’s
of
Social
Media
ü Update
consistently,
but
not
too
often
ü Start
with
people
you
know
in
real
life
ü Share
useful
information
with
your
network
ü Embrace
new
mediums
(like
mobile)
ü Make
yourself
aware
of
privacy
rights
ü Take
private
conversations
offline
Confidential
and
Proprietary
Information

36. The
DON’Ts
of
Social
Media
ü Don’t
overdo
it
ü Don’t
waste
time
with
irrelevance
ü Don’t
update
all
at
once
ü Don’t
flood
your
followers
with
things
they
don’t
care
about
ü Don’t
make
private
thoughts
public
ü Don’t
abuse
it
ü Don’t
wait
until
everything
is
perfect
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and
Proprietary
Information

37. About
Three
Deep
Confidential
and
Proprietary
Information

38. Three
Deep
Clients
Brands
38
Confidential
and
Proprietary
Information

39. Three
Deep
-­‐
What
We
Do
Strategic
Services
Search
Engine
MarkeDng
Interac]ve
Marke]ng
Research
Paid
Search
Marke]ng
Customer
Rela]onship
Management
Search
Engine
Op]miza]on
Social
Media
Strategy
Website
Conversion
Sales
and
Marke]ng
Alignment
Landing
Page
Op]miza]on
InteracDve
MarkeDng
Technology
Services
Campaign
Management
CRM
Integra]on
Email
Marke]ng
Website
Development
Social
Media
Engagement
Database
Marke]ng
Repor]ng
and
Analysis
Web
Services
Confidential
and
Proprietary
Information

40. Questions?
Confidential
and
Proprietary
Information

41. Contact
Jeff
Sauer
Jeff
Sauer
Partner
Director
of
Interactive
Marketing
www.threedeepmarketing.com
jsauer@threedeepmarketing.com
651-­‐777-­‐6601
180
E
5th
Street
Suite
910
St.
Paul,
MN
55101
@threedeep
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and
Proprietary
Information

42. THANK
YOU!
Three Deep Marketing
180 E. 5th Street, Suite 910 | Saint Paul, MN 55101
651-789-7701
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and
Proprietary
Information