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Three Deep Web Analytics Wednesday
1. A Closer look at the “new” GA
Confidential and Proprietary Information
2. About Three Deep Marketing
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3. Three Deep Capabilities, Certifications and Awards
45+ person digital marketing agency
Crossfuse lead generation platform launched 2011
Appointment setting contact center
Manage $5+ million in paid search spending annually
Manage 30+ million in consumer database records
220 million opt-in emails sent in prior 12 months
Certified as a Salesforce.com Administrator
Certified in Google Adwords & Google Analytics (1 of 30 firms)
Best Places to Work Award in Minnesota in 2010 and 2011
Inc. 5000 Fast Growing Company Award in 2010 and 2011
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4. Some Clients – By Industry
Home Improvement CPG Healthcare Insurance Technology
& Industrial
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5. Three Deep Analytics Offerings
GENERATE DEMAND AND DRIVE RESULTS
Strategic Technology Maintenance &
Audit Services Services Services Reporting
Account Setup CRM Integration Weekly/Monthly/Quarterly
KPI Identification
Dashboards & “Deep
Page hierarchy, Goals & Dynamic Landing Pages Dives”
Campaign Management
Events
Database Marketing Website Conversion
Social Network Integration
SEO Tagging
Landing Page Optimization
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6. Closer look at the “New” Google Analytics
New Account Structure
Real Time
Multi Channels
Regular Expressions in Filters
Pull Data via APIs
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20. Some reasons why we use NextAnalytics
Business Time Periods
– Get data for any range of dates
– Build reports that employ business time periods such as
YTD, QTD, PTD, YAGO, QTD-YAGO, PTD-YAGO)
– Change your dates to fiscal periods, and
– Get data refreshed by last full calendar period AUTOMATICALLY
Campaign Tracking
– Link downloaded data to external campaign activity for full CPR reporting
– Landings from offline ads
Visualizing Data
– Take advantage of Excel charts
– Use sparklines for quick visual indicators
– Use Excel's Exception Highlighting
– Build your own scorecards.
Publishing
– Build dashboards with re-usable widgets
– Windows Task Scheduler fully automates data refresh
– Distribute reports using the power of Microsoft Office
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21. Some additional features to pay attention to
Reduce your bounce rate by tracking
events
Apply cost data for multiple sources
Traffic Flow Visualization
Control the speed vs. precision of the
data
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22. THANK YOU
Darren Selberg
Three Deep Marketing
www.threedeepmarketing.com
651-789-7701
@darrenselberg | @threedeep | #waw
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Notes de l'éditeur
For me personally – 3 Deep means “dashboards & deep dives”
So we’re going to start with something fairly basic – but the new interface for GA helps make better sense of the account – especially when conversing with those in your organization not in GA regularly
The old method basically had your account – and then profiles. Where a profile could be a completely separate entity (it’s own UA#) or it could be a copy of a profile with a different set of filters or goals. (It was common to create copy profiles to get all goals captured before more goals were added).
It’s an extra step but it allows for more control and clearer communication when setting up a new site
Personally – I don’t need a lot of real time metrics but there are certainly cases for it. And if you needed to react to something you can now look at activity and see what’s happening.(Bring up live sample)
4 days to conversion
In this case I’m filter to pages that start with either “preg” or “birth” as I want to know how that section of the site is performing – eliminating all the index and home pages, as well as article pages that contain those terms.Then I want to dig deeper and see what’s driving these pageviews so I select Pivot
And choose to pivot the pages by Medium.Seeing that for my top page – most views are actually from direct traffic – which I find interesting and likely tied to a URL advertised in offline media
By show of hands how many have heard of XXXX?Now how many are using XXX?
As great as Google Analytics is, it has it’s limitations – especially when it comes to building out custom reports for clients. as most analysts know – control over data is important.These aren’t all the features of NextAnalytics but it’s some of the primary reasons we use it(live demo)