18. Opportunity Mapping Gave the opportunity a ‘nifty’ name! Defined the customer Collated & acknowledged ideas of influence Described the concept Outlined the benefit
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25. Concept: Smarter consumers seeking new ‘cost effective’ services Visual display in kitchen of all green energy consumption Connected to internet to update current price comparison IT using oil, gas, electricity Benefits: Entice people to become smarter consumers Incentives - see immediate benefits of better insulations and use of right energy Customers: Domestic – end users Local businesses Local authorities Opportunities! Title: Smarter Consumers
27. Business Intentions Evaluated/ summarised feasibility Outlined the next steps- resources, costs and activities Ensured that you had the customers needs at the heart of the opportunity?
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Notes de l'éditeur
explanation for this and importance of customer needs and validation