The document summarizes an event on wireless sensor technology business opportunities held at Letterkenny Institute of Technology. The agenda included presentations from industry speakers, an ideation exercise to brainstorm and develop business concepts, and teams presenting value propositions to receive feedback. The document provides details on the speakers, ideation process, example ideas and opportunities developed, and next steps for participants.

1. Theme: Wireless Sensor Technology -
business opportunities
Location: Co LAB,
Letterkenny Institute of Technology
Date: Wednesday 24th November 2010
© DOLMEN 2010

2. AGENDA
Welcome: Enterprise Ireland
5.20: Introductions – who is here & why?
3 short - Presentations:
Dr Peter Donnelly, CEO BioBusiness Ltd
Ray Speer, Silicon Labs
Liam Sweeney, Enterprise Ireland
Ideagen Exercises – explained format
7:15 Ideagen Exercises - ACTION
Brainstorm Ideas
Grouping Ideas
Developing Value Propositions
8.00 Tea & Coffee – Networking –
Presentations & Feedback
longer Q&A session
9.00 The End – NETWORKING
© DOLMEN 2010

3. speakers
Dr Peter Donnelly,
CEO Bio Business Ltd
Ray Speer,
Senior Product Manager,
Silicon Labs
Liam Sweeney,
Industrial Technologies Specialist,
Enterprise Ireland
© DOLMEN 2010

4. Ideagen process 1. Ideas:
Idea gathering
Group Ideas
2. Develop Opportunities:
Map Opportunities
Select Opportunities
Share Opportunities
3. Business Feasibility:
Develop the Business
potential
Rate your business
feasibility!
© DOLMEN 2010

5. Idea Grouping
“Each of the five teams groups
the ideas they have generated
and then selects one to develop(s)
through to value proposition
stage.”
© DOLMEN 2010

6. rd
Ideas Boa
Title: Health Home
•Smart impendence clothes •Home energy, How do •Pro pain relief
•Happy sensor you download shedding •RFID
•Electronic elderly friend practically? •Consumer profile
•Google movement •Retail endeavour •Passable discounts
•Free flow technologies •Advertising. •Quick time to market
•Movement logic •Oyster-Data card- system •Pro retail advertising
•Smart remote validation
•Concept card
•Customer profile to retail
& advertising.
© DOLMEN 2010

7. rd
Ideas Boa
Title: Smart Implant
•Drilling delivery
•Text a voucher
•Medication monitoring
•Non-invasive food storage
•Pay parking (security)
•Sports performance monitoring
•Medical conditions
•Passenger tracking
•Smart fridge food/health.
© DOLMEN 2010

8. rd
Ideas Boa
Title: Health in the home
Smart cot & smart Baby grow, Smart Nappy.
•Motion detection for child in cot •Ischemic attack
•New Born. •B.P.M respiratory
•Cot death early warning •Reliable RPM connections
•Good health check station •Personalised drugs delivery
•Smart baby grow •Timely intervention
•Medical sensors, early detection. •Detects temp, blood pressure,
•Mobile patient monitor movement, pulse.
•Home care •Stroke early detection
•Monitoring of mobile patient at home. •Elderly care.
© DOLMEN 2010

9. rd
Ideas Boa
Title: Find IT
•Tattoo type social alarm •Flow of water-diving mini- •Parking
•Home isolation monitor turbine-small amounts of energy •Find it
•Road surface condition •Heat transfer •Location of personal
monitoring •Energy recovery items USB/ wallet
•Cat eyes •Re-use water •Waste management-
•Filtration- auto filter- •Build management systems plastic bottle
clean •Wind speed •Tagging-location tags
•Rain sensors •Energy monitoring • Water quality sensing
•Integration of battery •Optimisation of intensive •Filtration re-use
units wireless sensor chip. agri-production •Air quality
•Waste water sensing. •IPhone App •PH probes
© DOLMEN 2010

10. rd
Ideas Boa
Title: Life sense
•Energy generator, water/air •Vital signs monitor •Market-Call
for home •General monitor for my health centres-Assistance
•Concavity based energy •Deal time traffic analysis providers-vendors
conservation •Implants for dementia (device).
•Automated temperature sufferers •Insomnia monitor
adjustment for homes of •Values-Social isolation, with automated
elderly depression sensing-movement medication
•Battery to store energy wristband provision
•Sports(team) performance •Medication dispensing • Sensor cloud .
monitoring. implant.
•Car exhaust monitor
© DOLMEN 2010

11. rd
Ideas Boa
Title: Life sense
•Interface= Universal •Not a closed solution. Carers
Deployment process •(falls) wireless protection 999 help line
•Healthy (balanced diet) impact vest for seniors- •Social network- Ban
fridge device. monitored. •Text to first aid support
•Sell the data •Wireless GPS enabled teams in area GPS
•Free limited social service heart sensing for joggers. •Wireless room defectors
•Peace of mind for relatives •Define inter open ability . for toddlers.
•Product providers (medicine) •Stops people dying early. •Who pays
•Improves life quality. -Not just HSE
•Encourages lifestyle -Users
behavioural changes. -Providers
© DOLMEN 2010

12. rtunities
Devel op Oppo
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13. ing
ity Mapp
Opportun
Title: Movement Logic
The ideas Customers
Describe the concept
Identify what is the target
•Wireless •Oyster card market? Who is the customer?
•Nocturnal movement •Product placement
•Shopping centre
•Sensors •Customer profile
•Train station
•Personal saving •Taylor made discounts
•Advertising companies
•Less staff
Feasibility •Retail
•Electronic card that
•Commercial prototype •Partnership
provides customer profile
•12months
to retail and advertising
© DOLMEN 2010

14. ing
ity Mapp
Opportun
Title: Smart Implants
The ideas Customers
Describe the concept Identify what is the target
market? Who is the customer?
•Platform for monitoring
•Continuous monitoring
•Clinician patient
effectiveness of implants.
of effective implant
•Cost of failures
•Prevention-extend time
performance.
•QOLY
between OEM.
•Unmet and current
© DOLMEN 2010

15. ing
ity Mapp
Opportun
Title: Find IT
The ideas Customers
•[Target sale price €4.99- Identify what is the target
•Low cost location tag market? Who is the customer?
9.99] Target powered
•Range to cover average
cost €2-5
•General public mass market
house
•Bluetooth low energy
•Accompanying smart
•Other revenues from
phone app.
app download
•Locate lost items
•Gross aMargin-60+.
Feasibility
•Longterm
© DOLMEN 2010

16. ing
ity Mapp
Opportun
Title: Lifesense
The ideas Feasibility
Describe the concept
•A universal service to •Almost now
•Variety of services
- new & existing improve quality of life by
-Hard to set up enabling device tech and
•Variety of data care providers.
•Independent of state •First offering is heart
alert to SMS local help.
© DOLMEN 2010

17. ing
ity Mapp
Opportun
Title: Digital Diaper
The ideas •Spot monitoring & Customers
alerting. Identify what is the target
•Prompted by infant market? Who is the customer?
sudden death syndrome •Historical data for
•This idea provides medical intervention •Parents of Children aged
feedback & reassurance •Product grows with child 0-3 years
about the childs health to •Well being of child
Feasibility provides feedback &
parents.
•One Year
reassurance to parents
© DOLMEN 2010

18. ATIONS
PRESENT
“Each of the five
teams present
their value
propositions to
the invited guest
speakers – who
give feedback on
feasibility and
viability.
© DOLMEN 2010

19. t happe ns next
Wha
• Complete and return the participant follow up
sheet to your EI Regional Development Executive
• Join the IDEAGEN LinkedIn group
http://www.linkedin.com/groups?gid=2649046&trk=hb_side_g
Keep up to date on latest from IDEAGEN by
• Following on Twitter
http://twitter.com/ideagen
•Becoming a fan on Facebook
http://www.facebook.com/pages/Ideagen/134045788401
© DOLMEN 2010

20. T he End
Thank you
Sean McNulty
smcnulty@dolmen.ie
© DOLMEN 2010