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What is Responsive Web Design and Why Is It Important?
1. What Is Responsive Web Design
and Why Is It Important?
By Thrive Internet Marketing
2. The Important Keys
• Effectively utilize responsive web design to
accommodate for smaller screen devices
• Many users are switching between different devices.
A user may switch between a PC and iPad.
• Proper display of your design to multiple devices
with different display sizes will result in an increase
in conversions.
3. Statistics Do Not Lie
Statistics Percentage (%)
Traffic Leading to e-commerce
Websites From Mobile Phones 21%
Americans Accessing the Internet
More Often on Mobile vs. Desktop 28%
More Likely to Make a Purchase
From Mobile-Friendly Website 67%
4. Fluidity
• One design for all different sized devices
• Works for both images and grid layout
• Just like liquid filling an empty space
6. A Website of All Trades
• Manage one version of your website – saving
you expenses.
• Have only one domain to remember and
access easily.
• Better for Search Engine Optimization
7. The Bottom Line
“As the number of individuals using mobile devices to
gain access to the Internet grows, a company’s
consumer base can also grow through the use of
responsive web design. A company that fails to grasp
the importance of mobile device use on the Internet
faces a huge reduction in the number of visitors who
come to their website. With responsive web design,
they can ensure that they are always one step ahead of
the competition.”