Having a clear personality is more important for social media success than branding. A brand should decide how they want to represent themselves on social media and stay consistent with that personality across all interactions. Embracing an authentic personality that shows the brand's true self, whether serious, sarcastic, witty or informative, will lead to honest and engaging campaigns. Some brands that have effectively transitioned their clever marketing personalities to social media include Skittles, Old Spice and Kraft Mac & Cheese.

1. How to win at Social Media
Personality > Branding

2. There are many advertising, marketing, and public relations basics - but none more
important than understanding the personality of the brand, company, or cause you are
representing. Social networking allows brands the opportunity to interact with their
consumers, but social media is just that - an opportunity.
Ultimately it's up to the brand itself to decided how they want to represent themselves,
and how they're going to do so. So what is the personality of your brand? Serious?
Sarcastic? Witty? Informative? Whatever you are, make sure you show it through all of
your interactions.

3. Personality can be easily represented when you're creating pre-written posts, but is that same
attitude present when responding to fans and followers? "Know thyself" may be from Ancient
Greece, but the meaning still holds true today. Having a clear vision of who you are, want you
want to accomplish, and how you can do so will lead you to an honest and engaging new way
to represent your brand. Embracing the personality of the brands we represent is one of the
many ways we've been helpful and successful in our clients' social media campaigns. So don't
be afraid to let the social media world see who you really are, just make sure it's authentic and
not just an act. Some of our favorite brands that successfully transitioned clever marketing
and brand personality to social media are…

4. Skittles - they may be quirky, and even a little weird, but they've embraced it!

5. Old Spice - this brand evolved and embraced the new manly man personality.
Kraft Mac & Cheese - they've definitely embraced their "cheesy" personality.

6. Old Spice - this brand evolved and embraced the new manly man personality.
Kraft Mac & Cheese - they've definitely embraced their "cheesy" personality.