Gladiator Platform pitch in the early days of Titan Gaming, Inc. to International Game Technologies (IGT), a world leader in the casino industry. IGT manufactures roughly half of the slot machines in the United States.
Tia Dobi Portfolio Piece Ghostwriter Print Newsletter Direct Response
Tia Dobi Portfolio Piece IGT Pitch
1. Client: Titan Gaming, Inc. (now Playsino)
Project: Custom sales pitch to IGT
Product: Gladiator (tournament platform - BETA)
Concept: “Algorithm of the Heart”
Titan is a tournament gaming system. In 2009, we
developed a fast paper-pitch to International Game
Technology. Intent: Show how new algorithm automates
resources; leverages gamers’ social instincts and competitive
patterns to return highest line-item ROI in the industry.
Give your copy every advantage
Notice how the headline positions IGT
as already licensing Gladiator platform.
IGT: How We Reach, Satisfy and Grow Your Audience…
Like No Other Gaming Company In The World
The copy starts with a bang; begins to set up concept.
Why These Are the Best of Times
Predictably, when the economy dives, game-playing peaks.
Why? Hypnotic connection. As our siren call for emotive
encounters amplifies, social gaming— sharing stories and
test-of-skill engagements—is an enriching response.
Trade cover mock-up turns prospect into
a hero. Copy taps Gladiator’s #1 potential.
Tournament Revolution
IGT Transforms Community Gaming
2 Million Simultaneous Players
23 Fascinators target core
desires; keep prospect reading.
Think About These:
Gladiator’s Breakthrough Promises
Imagine flattening wasteful system
resources from > 30% to < 10%
1,000-Player tournaments running in 10
minutes flat (Hello NFL)
At last… Limitless auditing capabilities
Affiliate program earns users money—
whether they gamble or not
PLUS designer interfaces so easy to brand,
your admin asst. may be your next
Administrator
Intelligent Creative
COPY CLOSE-UP 2
COPY CLOSE-UP 1
COPY CLOSE-UP 3
RESULTS
Client was pleased with the
dedication, collaboration,
research and ingenuity packed
into this pitch. Though IGT did
not sign, Titan continued to
advance its offering. In 2013,
a former IGT exec. became
CEO of the co. Titan is now
enjoying success as Playsino.
Want to know more? Contact
Tia Dobi tiad@earthlink.net
(310) 839-2468
www.tiadobi.com