2. THE GAME U NATIONAL COLLEGE TOUR IS THE LARGEST GAMING AND
TECHNOLOGY MOBILE EVENT IN THE US
G3 COLLEGE TOUR
2008 FALL SCHEDULE
DATE CAMPUS CITY, ST
9.29 S. Illinois University Carbondale, Illinois
10.2 Central Michigan Mt. Pleasant, Michigan
10.3 University of Michigan Ann Arbor, Michigan
10.6 University of Arkansas Fayetteville, Arkansas
10.7 Missouri State Springfield, Missouri
10.9 Wichita State Wichita, Kansas
10.10 Kansas State Manhattan, Kansas
10.13 Oklahoma State Stillwater, Oklahoma
10.14 University of Oklahoma Norman, Oklahoma
10.15 University of Louisiana Monroe Monroe, Louisiana
10.17 Louisiana State University Baton Rouge, Louisiana
10.20 University of Texas, El Paso El Paso, Texas
10.22 University of New Mexico Albuquerque, New Mexico
10.23 Arizona State University Phoenix, Arizona
10.27 Cal State Northridge Northridge, California
10.28 UC Berkeley Berkeley, California
10.29 San Jose State University San Jose, California
10.30 UC San Diego La Jolla, California
11.3 Cal State Long Beach Long Beach, California
11.4 UC Irvine Irvine, California
11 STATES TOURED: ARIZONA,
ARKANSAS, CALIFORNIA,
ILLINOIS, KANSAS, LOUISIANA,
MICHIGAN, MISSOURI, NEW
MEXICO, OKLAHOMA, TEXAS
3. TOUR OVERVIEW
The Game U College Tour has just
completed its 16th national tour since 2001. The “Game
U College Tour Presented: Best Buy G3 | Games, Gear
and Gadgets,” our new college show presentation for ‘08.
The G3 concept opens the experiential environment to new game technology partners. Students
not only play the best games in the market, they are enriched through a hands on experience
featuring PC’s, Game Consoles, cutting edge new Televisions, and many other dynamic game
oriented products.
4. TOUR OVERVIEW
Like previous tours, the Fall Tour provided us with an
opportunity to partner with many companies to once again give
early adopters a sneak peak at 2008 unreleased game titles
and new gaming technology. In addition to 28 video game
kiosks, our title sponsor Best Buy, provided us with the
inclusion of PS3 and Wii consoles for the Best Buy Lounge
and a Dell experience at the Best Buy Cyber Bar. Additionally,
we had a dedicated Apple Environment featuring 24” iMacs.
Collectively this interactive space provided an exciting
demonstration of new gaming technology. The combination of
the Apple Environment, PC Cyber Bar, Ubisoft Rayman
Raving Rabbids Dance Party, Best Buy Plasma Lounge and
the Gears of War 2 Tournament kept students engaged,
curious, determined and always smiling.
The XBOX 360 Gears of War 2 Wingman Tournament was
highly successful featuring a campus wide competition
implemented at every stop advancing school winners to the
Online Championships. The lucky Champions will be treated
like VIPs and flown to Epic Studios to meet the creators of the
game in December.
THE 2008 FALL TOUR AT GLANCE:
• 20 stops at college campuses
• Midwestern and Western Regions
• 2 shows were held under canopies in high traffic locations
• 18 events mostly positioned indoor at Student Unions
• 4 man production crew + driver (Tour Manager, Emcee,
• Production Manager, and Promotion Manager)
• Attended by over 20,000 students
• In Market Street Teams and Brand Ambassadors
5. TOUR OVERVIEW
Overall, the Best Buy Lounge and Cyber Bar, Rayman
Raving Rabbids Dance Party and Gears of War 2
Wingman Tournament were incredibly successful
promotions. Other partners on this tour included
IGN.com, GamePro, and Sharp Aquos. Dell Alienware
and Apple were also amazing new additions to the
tour this year. The Sharp Aquos television is
specifically made for gaming and gives our gaming
portals a high technology interface. Not only are they
sleek and thin, but their graphic capability continues to
amaze everyone that stepped up to play. IGN.com
was our Official Media sponsor and their gaming sites
have over 1 million users per day. Our team also
handed out over 1,000 November Issue GamePro
magazines through the course of the tour.
The publishing partners for this tour were XBOX, EA SPORTS, EA GAMES, Ubisoft
and THQ. The titles included several gold builds and many new releases. The
students thoroughly enjoyed all the titles that were displayed, as there was
something for everyone.
6. TOUR OVERVIEW
The media campaign started with an on-campus grass
roots base, as well as a national media foundation.
We aired 260+ spots, through local cable markets, on
the SPIKE network. The Game U Press Release was
distributed nationally to dozens of traction oriented
web sites and media sources. We ran web banner ads
on IGN.com and XBOX as well as on several of the
Official University websites. The students posted 250
11x17 Game U customized color posters per campus.
Game U also contracted a local street team company
to flyer the campus hot spots the day before, and, the
day of the event for 4 hours each day.
The energy was high
and upbeat with
sponsor mentions
COPORATE SPONSORS INCLUDE:
and product plugs
BEST BUY - TITLE SPONSOR from our talented
Emcee. We reached
XBOX 360 - CONSOLE PARTNER
the early adopters
IGN.COM - MEDIA PARTNER
18-24 male market
GAMEPRO - MEDIA PARTNER and occasionally
were surprised with
FEATURED PUBLISHERS: UBISOFT, EA
younger groups of
GAMES, EA SPORTS, XBOX, THQ
campus visitors and
females who became
engaged.
7. NATIONAL
ONLINE & PRINT MEDIA
• IGN.COM - Largest game site on the internet with
over 32 million Unique Visitor’s monthly
– Network games channel
• Impressions 10,115,400
– IGN ROS Rotating Roadblock
• Impressions 5,907,560
• XBOX - Tour Announcement Positioning on the
XBOX.com website and newsletter
– 2.3 Million users monthly
• GamePro - World’s
Largest multi-platform gaming
enthusiast magazine
– November Full
Page Ad
– Circulation: 3.8 Million
monthly
8. NATIONAL
TELEVISION :30 SPOT
• SPIKE TV
– 124 spots aired during
the month of October
• Estimated
Impressions
– 25,000 impressions.
• Markets
– Albuquerque
– Madison
– Springfield
– Shreveport / TexAk
– Chico / Redding
– Ft. Smith
– Topeka
– Phoenix
– San Fran/Oakland
– El Paso
– Monroe / El Dorado
– Irvine / LA
9. COLLEGE CAMPUS
ADVERTISING
COLLEGE MARKETING
20 Colleges Nationwide
• 1/4 to Full Page Ads in
various college
newspapers - University of
Oklahoma, University of Louisiana at
Monroe, Cal State Northridge,
University of Texas - El Paso
• 100,000+ student
readership
• Flyer Distribution - 1,000
per campus
• Poster Distribution - 250
per campus
• DVD - :30 commercial
slot on various campuses
• Student Organization
email blasts when
available
11. PYLON GRAPHICS &
RV WRAP
The Touring Vehicle traveled over 10,000 miles
(2) 8’x2’ Event Pylons and (11) Sponsor Pylons
12. NATIONAL PRESS
Game Live
distributed a
press release via
Business Wire on
September 25.
Exposure and traffic to
www.gameulive.com was
generated by the following sites:
Yahoo
Google News
Yahoo Canada
Reuters
Dow Jones Marketwatch
Boston Globe
USA Today
The Gamer
Games / IGN
noobgibs
Zibb
GameSpy
TMCNet
PR Inside
EuroInvestor
Legit Reviews
13. PRESS RELEASE
BEST BUY to Sponsor G3: Games, Gear and Gadget Game U College Tour
New Fall Games on XBOX 360 from EA Sports, Microsoft, UbiSoft and THQ
SAUSALITO, Calif.-- Sept. 25, 2008--The country's premier video game tour, BEST BUY G3: Games,
Gear and Gadgets, is launching the second phase of its exciting new college program this fall. Over the
next six weeks, the National Tour, which is presented by Best Buy and hosted by Xbox 360, GamePro
and IGN, is expected to reach 40,000+ videogame enthusiasts at 20 major colleges and universities. The
game technology tour will feature the latest new videogames, game technology and digital music. Apple,
Dell and Alienware are also sponsors with new iPod, iMac and PC products available to the students.
The 08 College Tour will showcase the Best Buy LCD Lounge & Cyber Laptop Bar with interactive
demonstrations and competitive gaming competitions. As national technology tour sponsors, Apple, Dell
and Alienware will have live demonstrations of state of the art PC
technologies.
Students will have the opportunity to play Gears of War 2 before its November 7th release and compete
in the Gears of War 2 Wingman Challenge sponsored by GamePro Magazine and Xbox 360. Wingman
is one of the many multiplayer modes new to Gears of War 2 and hosts up to 5 two-player teams that
compete in points based deathmatches. The top players from each college will compete online for the
grand prize: a trip to Epic Games to meet the creators of Gears of War and a Best Buy Home Theater
Prize Package.
G3 reaches the core of the young adult game-playing audience - college students. These early adopters
and game enthusiasts will get the first opportunity to play several newly released titles on Tour.
The Tour will be featuring top tier fall titles from: EA SPORTS - Madden NFL 09(TM), Tiger Woods
PGA(R) Tour 09, NHL 09 and NCAA Football 09. Ubisoft will have the highly anticipated and 'must have'
Rayman Raving Rabbids TV Party. THQ will be featuring the legendary franchise game Saints Row 2. In
addition to showcasing the new Gears of War 2, Xbox 360 will also have Halo 3 on tour. EA GAMES will
be showcasing the new RockBand 2 title. The games will be displayed on more than 30+ Sharp Aquos
HD LCD Televisions.
Media Sponsors represented on this Tour include: GamePro Magazine - the Official Magazine Sponsor of
the Tour and IGN.com - the Official Internet Sponsor of the Tour. Sharp Aquos is the Official 2008 HD
Television Sponsor of the national presentation featuring their new 1080 product line.
The Best Buy G3 College Tour launches on September 29th. The event is free admission to all college
students. The full tour schedule is at www.gameulive.com.
This omnibus live event will be the 18th national tour produced by Game Live Events. The last
presentation was in the Spring of '08 – an engaging tour for video game publishers, consumer marketers
and thousands of student gamers.
All game titles and products have the registered trademarks of each company and are the property of
each respective game publisher and sponsor.
CONTACT: GAME LIVE Public Relations: Tia Farnetti, 415-332-3713 tia@gameliveevents.com
All game titles and products have the registered trademarks of each company and are the property of
each respective game publisher and sponsor.
###
14. GEARS OF WAR 2
WINGMAN TOURNAMENT
Throughout the tour, hundreds of college students participated in the
Official XBOX 360 Gears of War 2 Wingman Challenge, but only 20
teams (2 players per team) advanced to the GOW2 Tournament
Online Challenge on Thursday, November 13.
Twenty teams will battle it out in five rounds before advancing to the
Championship round. Only one team will be crowned GOW2
Dominators. The team will be flown to North Carolina in December for
a tour of Epic Studios and meet and greet with the creators of the
game. May the best campus win…GAME ON!
15. STREET TEAM ACTION
Street Talk:
“They have Rockband?? Sweet! I'm good at that game.
“I just went over there to check it out, and it killed 2 hours of
my break time between classes.”
“I wish you guys were here all the time! .
“This set up inside the tent is really awesome! The couches,
all the different games, it's really cool.
quot;I LOVE that game!quot;
quot;I'm going to skip class to go to the event!quot;
quot;I had a blast at the event!quot; quot;I love prizes and contests!”
quot;I'm a video game junkie!”
quot;That bunny game is a lot of fun! They have a new one?
Nice!”
quot;I'm so going to ditch class for this!”
“The event went great! The crew was great and outgoing!
“Students could see the flyer's all over campus!”
“That’s a pretty sweet grand prize you guys are giving away;
can’t miss out on that chance! “
“I love that shirt, I want one! (Rayman shirt)”
“A game I can play with my butt, huh? interesting. Ok, I’ll go
exercise my bum with Rayman!”
‘When the game comes out can I be like a spokesperson? It
fits my personality!”
“I'll tell all my buds about the tournament and maybe we'll
play against each other!”
