Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Cathay Pacific: Engaging Frontline Employees with Enterprise Social
1. Cathay Pacific: Engaging Frontline
Employees with Enterprise Social
Welcome to today’s webinar!
There will be silence until we begin today’s presentation.
Today’s twitter hashtag is #tibbr
2. Speakers
Elaine Champion
Manager Cabin Crew Relations &
Communications
Cathay Pacific
Leandro Perez
@leandro_perez
Head of Product Marketing, tibbr
TIBCO Software Inc.
#tibbr
3. Company Overview
TIBCO Software
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Founded in 1997
$1.1B revenue in 2012
70 offices, 25 countries
4000 customers
200 partners
3500 employees
tibbr
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Millions of subscription users
100+ countries
Experienced implementation team
Customer success program
24x7x365 global support
#tibbr
5. About Cathay
• International flag carrier of Hong Kong
• Scheduled passenger and cargo services to 177 destinations in 40 countries
• 135 wide-body aircrafts - Airbus A330 & A340, Boeing 747 & 777 equipment
• 8th most profitable airline (net profit)* and the 17th largest airline in the world by
operating revenue*
• 20,792 staff worldwide - More than 9,000 of them are Cabin Crew
• Winner of Skytrax, World’s Best Cabin Crew and Best Transpacific Airline for 2013
* Based on data for 2011. Source: Air Transport World’s World Airline Report, July 2012
Cathay Pacific
6. Our Challenges / Why ESN?
• 9000+ Cabin Crew across 8 Countries
• 13 Nationalities
• Completely remote workforce - no ‘workplace’
• Crew have most contact with passengers… but
limited contact with the company
• Maintain a strong sense of community
#tibbr
7. Why we picked tibbr?
Reputation
Global
Support
Quick & Easy
to Deploy
Mobile
Experience
Rollout
Team
#tibbr
15. Live video streaming of monthly GM event
Extending existing offline events to a broader, remote
audience to enable them to participate equally and be heard
Monthly gathering to ask the GM
anything employees want to
Live chat session in subject for remote users
to post questions to the GM directly and
have him post feedback instantly
Live streaming video of the GM’s
message viewed remotely via mobile
#tibbr
16. Broadcasting new procedures, learning modules,
safety information and news in Real Time
Previously communicated through bi-weekly printed
material to mailboxes
Reminders on procedures with links to
learning modules
Critical news updates
Procedure review documents to
remind crew what to do in certain
situations. Also applicable to new
trainees
#tibbr
17. Open communication channel to executives for all
employees
Immediate responses to questions from staff keep them
motivated and encourage them to Ask more
“Thank you for your questions Nasreen and
Violet. Currently we have 68 SPs, 86 FPs and 60
BCs from India. Looking at the data from the
past 3 months, on average an SP has done 1.3
flights, an FP has done 1 and a BC has done 1.
Based on this, I think it’s fairly distributed.”
#tibbr
18. Regular communications and photo
sharing of social gatherings, new
graduates, and other events to
continuously develop the strength of
their familial corporate culture
#tibbr
19. Feedback on service
shortages
Direct feedback from crew
members on flight
operational issues / service
shortages.
Fast Acknowledgement
and action from
management on the
reported issues
#tibbr
21. Engaging rapid feedback from crew on new policy
ideas
Previously not possible using earlier communication
channels
Poll posted to all crew members
asking for feedback on new
scheduling system
Over 500 votes and over 73
replies received within 1 Week all via tibbr Mobile
#tibbr
28. Customer Stories, Whitepapers and more
@ www.tibbr.com
Follow us on Twitter @tibbr
Or Like our facebook page at facebook.com/tibbr.live
#tibbr
Notes de l'éditeur
Title Option 2
ElaineConnecting and communicating with 9,000 people is quite a challenge!Go through statsRemote workforce – they fly around the world everyday and have very little contact with the company. Yet they have the most contact with our passengers so it is up to us to close that gap.
Adoption campaignPhysical booth with candy jar competionMore effective than email blasts / newsletters
Adoption and strategy servicesBoosting photo uploads and creating awareness
Adoption campaignEncourage people to follow each other to drive proper usageIncentives - Cash
Adoption campaignCost savings of print materialIncreasingly reduce publications over time
Enabling employees to address issues directly with the GM of the team to answer questions and concerns Providing a channel for users to remotely watch the GM speak in real time
Communicating new safety and procedures to all employeesInformation reaches crew members immediately as opposed to two weeks later via print materialEmployees can immediately respond with any questions / concerns on procedures
Communicating new safety and procedures to all employeesInformation reaches crew members immediately as opposed to two weeks later via print materialEmployees can immediately respond with any questions / concerns on procedures
Put in the photos on mobile 35K photos every monthBringing people closer together
WIFI pilot on aircraft – can enable real time updates form the field
Communicating new safety and procedures to all employeesInformation reaches crew members immediately as opposed to two weeks later via print materialEmployees can immediately respond with any questions / concerns on procedures
Real time feedback from all crew members globallyPreviously not possible using their print material - Not even with email
Charitable activitiesFlash mobsOther content and activities that have helped build adoption and awareness on tibbr
Posting activity is increasing steadily
Focus on growing adoption and value in iCrewRostering app to help users as well as system overloadPhoto app to make photo sharing easier – this is important to the cultureSMS push notifications from broadcast subjects to alert staff of scheduling disruptions