Liebe Kundin, lieber Kunde, vielen Dank für Ihre Anfrage. Ihre Zufriedenheit steht für uns an erster Stelle. Wir werden Ihr Anliegen daher schnellstmöglich bearbeiten. Mit freundlichen Grüßen Ihr buch.de-Team For more information, please visit http://www.tibbr.com/

1. Transform Sales &
Marketing to Boost Revenue
Discover how Yellow Pages Group implemented their enterprise social
networking platform to enable a more mobile, highly collaborative work force!
#tibbrsocial

2. Featured Speakers
Andre Boisvert
Chief Architect
Yellow Pages Group
Angela Ashenden
Principal Analyst
MWD Advisors
© 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.

3. Company Overview
TIBCO Software
• Founded in 1997
• $1.1B revenue in 2012
• 70 offices, 25 countries
• 4000 customers
• 200 partners
• 3500 employees
tibbr
• 1.5 Million subscription users
• 100+ countries
• Global implementation team
• Customer success program
• 24x7x365 global support

4. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
• Leading digital advertising and marketing solutions company
• 2800+ employees (60% Sales & Marketing)
• Offices: Montreal, Toronto, Burnaby, Calgary, Blue Bell, Indianapolis
• Bilingual: French and English"

5. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
6 month sales cycle continuous sales cycle
Transformational Shift

6. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
Drivers that prompted this social initiative?
§ Growing, highly mobile sales team
§ Departmental silos with no feedback loops
§ Multiple systems of record
§ High maintenance legacy technologies
§ Static collateral with no collaboration capabilities

7. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
What are the goals of this social initiative?
ü Enable a highly mobile, dispersed sales team
ü Open communication channels between departments
ü Reduce multiple systems of record
ü Remove barriers to sharing
ü Centralize knowledge

8. What does the resulting solution look like?
247
15
Global Search Bar
Single Sign-on
Global announcement
Life Ray

9. Why did you choose tibbr for collaboration?
Platform:
§ Ease of use for user
§ Full featured mobile support
§ Customizability
§ Enterprise grade security
§ Multilingual capabilities
Integration to Business Applications:
§ Seamless user experience – front end for 5 different systems
§ Integrates application data into activity stream
§ Native TIBCO Sportfire support
Roll-Out:
§ Simple and quick deployment
§ Experienced services team
Trusted Vendor:
§ Successful track record with past TIBCO projects

10. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
What were the key phases in the process?
Dec
Jan
Feb
Mar
Began Project –
vendor selection
Deployment & Integration
Testers/Early Adopters
Full-scale Roll Out
Apr

11. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
What was your adoption strategy?
Executive Level Support Early Adopters

12. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
Key use-cases: Sales can find what they need,
wherever they are

13. Key use-cases: Marketing gains real-time feedback
Field sales team respond in real-time
Marketing asks for feedback
Sales also offers new suggestions

14. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
Key use-cases: Human Resources
Make announcements
Provide easy access to HR policies in
contextual subject
Share company policies, provide best
practices and gain feedback

15. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
What levels of adoption have you achieved so far?
Quicker on-boarding for new sales reps
Share and collaborate around success stories
…plus unexpected successes

16. © 2013 TIBCO Software. All rights reserved. TIBCO confidential & proprietary information.
What have you done in terms of creating
and enforcing usage policies?
§ Self-policing approach
§ Focus on expected behavior
§ Encouraging appropriate casual use
§ No major incidents

17. What are the main benefits to the
organisation since deployment?
ü Easier to share information, more people can contribute
• not limited to small number of authorized people
ü Easier to find knowledge, experts, ask questions
ü Access knowledge from anywhere
ü Higher transparency across business units
ü Replaced legacy technologies, easy maintenance

18. Have a clear, business-specific purpose for your social
collaboration initiative
Identify strong use cases to get things moving
Balance top-down, bottom-up and middle-out adoption strategies
Build social into your broader IT environment and business
processes
Take an open and trusting approach to governance
MWD’s Best Practice Insights

19. Learn more at www.tibbr.com
Follow us on on Twitter @tibbr
Or follow our Facebook page at facebook.com/tibbr