DIY-SEO – Do It Yourself Web Site Optimization Strategies During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.  Web site hosting defined – Servers, text files, prices, hosting options  Examining What Google Really Wants  Domain names and URL  Examine your web site to determine if it’s optimized for search engines  Keyword Research  The things that must be on your web site for SEO results o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags  Text Content vs. Flash or Images  Using Google Webmaster Tools  Working with web designers and developers  Options for self-designs and control of your web site  The value and importance of valuable content and keywords  The least HTML you must know  Dos and don’ts of SEO optimization  Web sites versus blogs  The importance of quality backlinks  Sitemaps and Privacy Policy  Other Important Topics for Proper SEO

1. SEO Search Engine
Optimization
“How to Get Your Business
Found on Google – DIY SEO”
Manny Sarmiento
New Media, New Marketing, Inc.
www.NMx2.com

2. Whole “New” SEO World
• “May Day” – Google Algorithms
• SEO Madness
• Promising You “#1 on Google”
• Today’s SEO World

3. Where SEO Results Really
Come From!
DCC Results
“New Kids on the Block!”

4. How to Really Get Your
Business Found on
Google!
Lets Explore!

5. It All Begins with Your
Web Site!
• Web Page Design History
HTML, Flash, HTML
• HTML, Flash, ASP, etc
HTML is Preferred

6. Check Your Listings
• Add “&pws=0” to the URL of Your
Keyword Searches
• Google, Bing, Yahoo
• Social Media SEO Results
• Check Regularly

7. How Designers Design
• HTML (Preferred)
• WYSIWYG (FrontPage, Dreamweaver)
• Content Management System (CMS)
Joomla, Wordpress
• Flash
• Photoshop
• Dynamic Web Design
• Template Sites
• Free Web Sites (Beware!)
• Microsoft Office

8. You Can Design Sites
• 1and1.com
Website Builder
“My Business Site”
• FrontPage
Easy to Learn / Discontinued
Can be Used Effectively
Replaced by Expression Web
More SEO Control and Content Changes

9. Search Engine Results
Page (SERPS)
How Google Serves Your Pages
• Relevancy to the User
• Over 240+ Factors
• Pageranks – Number of Backlinks
Backlinks are Ranked by Google

10. Backlinks for SEO
Links:www.nmx2.com
Does not show all backlinks
Shows them at random
Google.com/webmasters
Webmaster Console for Full View of
Backlinks
Negotiate for Relevant Backlinks
Deep Linking
Do Not Pay for Backlinks!

11. Broken Links Backlinks
• “404” Errors
• Server Error Problems
Broken Links
Other Issues Checked
• Tremendous Impact on SEO

12. Create a Tag Cloud
• Determines Relevancy to the
Keyword Target of the Page
• Create a Tag Cloud With
www.TagCrowd.com

13. Keywords and Content
Content is Definitely King
Text Based, Relevant Content a Must
Searchable Keywords Included
Keywords – What are People
Searching for to Find You?
Google Keyword Tools
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/sktool/# (Discontinued)

14. Keywords and Content
Keyword Niche Research Tool
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/sktool/# (Discontinued)

15. Google Loves a Great URL
• Primary URL
• Long Tail URL
• Blog URLs
• Press Release URLs

16. Load Times for SEO
• Google Love Fast Site Load Times
• Visitors Hate Slow Load Times
• Increase Load Times
• Search “decreasing page /
website load times” on Google

17. What Google Wants!
• Content, Content, Content
• Unique Visitors
• Relevant Backlinks
• Keyword Rich Title
• Keyword Rich Description
• Keyword Meta Tag?
• <H1> <H2>
• Keyword Image Files Names
• Keyword Image Alt-Tags
• Internal Links / External Links
• Sitemap
• A Relevant, Content & Keyword Rich Site

18. Submitting Your Sites
• Submitting Your URLs
• Submitting Your Sitemap
• sitemap.htm
• xml sitemap
www.google.com/webmasters

19. DMOZ
• Directory.Mozilla.Org
• www.dmoz.org
• Open Directory Project (ODP)
Of World Wide Web Links
• Maintained by Volunteers
• Used by other Search Engines
• List Your Site in the Correct Category
• Volunteer

20. Social Media SEO
• Social Network Posts Drive Traffic
• Social Bookmark Backlinks
“Nofollow” vs. “Dofollow”
• Social Media Site Profiles
• Marking Your Spot on the Web
Keyword Rich Profiles
• Social Media Press Releases
• Blogs
• Tweet Your Website Content vs.
Blog or Articles
• Article Marketing for Backlinks
EzineArticles.com

21. Social Media that Make an
SEO Difference
• YouTube
• Blogs
• Facebook and LinkedIn
The Law of Large Numbers & Traffic
• Google Maps (Places)
• Images (Google Search)
• Social Bookmarks
Delicious, Digg, Technorati, Stumbleupon, others
• Local Directories
Merchant Circle, Google, Yahoo, Bing Local
• Do Not Pay for Local Directories!!!

22. The Mechanics of the SEO
Social Media Web
• Social Bookmarks, SB Backlinks, Ping
• Blogs
• Social Media Press Releases
Instant Indexing
• Traffic & Backlinks Increase Rankings
• Monitoring SEO Results
Google Alerts

23. Social Media that Makes
an SEO Difference
• Social Media Press Releases
PRLog.com, 24-7PressRelease.com
As Fast as 7 Minutes
(Demonstration)
• Blogs
Faster Indexing
Ping (Everything)

24. The SEO Keyword Rich
Game Plan
• Optimize Your Web Site
Change URL if Necessary
Long-Tail URL
Optimization Points (240+)
• Change Structure of Your Site
• Create 100 SB/SN “DoFollow” Profiles
• Create YouTube Channel
Upload Videos
• Start a Blogger Blog
Claim and Ping that Blog

25. The SEO Keyword Rich
Game Plan
• Learn Social Media Marketing Skills
• Send a Social Media Press Release
Weekly
• Social Media “Shock and Awe”
Get Busy!
• Create a Game Plan!
• Schedule It!
Get Started Now with Social ,
SEO and “Get Found on
Google”TODAY!

26. New Media, New
Marketing, Inc.
Thank You!
Manny Sarmiento
http://www.nmx2.com