- ICT solutions have great potential to help the growing elderly population in Europe age actively and independently as demographic aging increases costs on pensions, healthcare and long-term care. - The EU is supporting ICT research and large-scale pilots through programs like FP7, AAL JP and ICT PSP to accelerate deployment of proven ICT solutions for ageing well and create a competitive market for these technologies. - Initial pilots have shown promising results, such as cost savings from remote monitoring that allows earlier hospital discharges, but wider adoption requires addressing barriers like older adults' limited digital skills and fragmentation in markets and business models.