Venkatesh Iyer, MD & CEO - Goli Vada Pav, shares his entrepreneurial journey, the challenges & obstacles, marketing strategies and success. He focuses on the key points that helped him build the brand and business - #inspiration #idea #intelligence #exploration & #action. Goli, today had 300+ outlets PAN India and still growing.
2. INSPIRATIONS..
You have a dream…. The
Dream has come in the
womb of the universe… it is the
responsibility Of the universe to
fulfill the dream….
The universe conspires to help
achieve your dreams…
5. A New India
Wealth creation & Wealth distribution
• Ethnic Indian food brand…
• Education…
• Employment…
• Entrepreneurship…
6. IDEA-Why
INDIAN Brand….?
We start the day
… Colgate…
… Gillette…
… Lux…
… Bata…
… Ray ban sunglass…
… Cross pen…
… Hyundai…
… Nokia…
… Compaq laptop
10. IDEA-Why
Vada Pav...
Anything between bun sells….
• Fast food…
• Finger food…
• Mobile food…
• Potato and wheat…universal appeal…
• Besan… spices… ethnic appeal
20. Explorations-
About OSI INC
• OSI INC and McDonalds’ Corporation are partners for
supply chain for the past 40 years world-wide.
• OSI INC. was established in 1928 in food business as
OTTO & Sons, and in 1955 it forged a partnership
with McDonalds for food processing and supplies as
an exclusive suppliers to McDonalds.
• OSI INC. has evolved into one of the largest private
food processing corporation in the world.
• OSI INC. is held in high regard throughout the food
service industry for its manufacturing efficiency,
product innovation, dedicated customer service, and
commitment to food safety.
21. Explorations-Vada pav gets credibility…
made with American technology
Theccha sent to VISTA
from Goli Kitchen
Potato Washing
Potato peeling
Potato dicing
Blanching at 100 deg
Celsius
Potato sorting
Potato smashing
Adding Theccha to
Potato
Mixing
Weighing Metal Detector
Packing in plastic
Bags (22 each)
Counting
Sorting
Blast freezing at -18
Degree Celsius for
60 mins
Parfrying for 30 secs
Dipping in Besan
batter
Patty making
Packing in cartons
(12pkts each)
Weighing
Sealing
Storing at -18 degree
Celsius in cold room
Besan purchasing
Storing
Mixing with water and
Soda as per recipe
Besan batter ready
In Refer van
Goli Kitchen
(Cold room)
In Refer van Goli Stores
22. Explorations-
Vada’s made in a fully…
automatic plant
Every vada
passing thru a metal detector
and screened
126. GOLI Buzz goes…..International
• New Jersey Radio (EBC).. Talks
on Goli Vadapav
• International documentary by
Bloomberg UK
• In their documentary, ‘Three
Home Grown Brands” Goli
featured along with Bajaj &
Godrej
