As presented on 19 June in Dubai at Teneo's Excellence in HR and Talent Management Seminar.

1. @TiffanyStJames
Social Media and Digital Innovations for
Excellence in Talent Management
40 seconds of twitter mentions
Http://flickr.com/photos/hepwori/5981862741/

2. Hello!
Social Media Strategist
bit.ly/tiffanybio
Slideshare.net/tiffanystjames
Tiffany St James
@TiffanyStJames
tiffany@stimulationltd.co.uk

3. Social Media and Talent Technology

4. Glassdoor: candidate feedback
Candidates have the opportunity to provide feedback on:
Recruitment organisations, jobseeker selection, the interview process
@TiffanyStJames

5. Shouting out: sharing their experiences
The UK Candidate Experience survey here @TiffanyStJames

6. Employers online comms, pre-application
Top Five Methods
• 88.9% Career Site (primary)
• 76.5% LinkedIn Company Pages
• 76.5% Career Site (Notifications)
• 72.2% LinkedIn Groups
• 47.1% Twitter Feeds
Do Not Use
• 66.7% Chat Room
• 64.7% Webinars/Podcasts
• 52.9% Talent Community Memberships
• 47.1% Polls/Surveys
• 44.4% Career Blogs
The UK Candidate Experience survey here @TiffanyStJames

7. How tools have evolved
Job boards and recruitment software solutions
multi-posting, CV search, candidate matching and reporting
Signal - lets you know when it’s the right time to make a job
offer to a prospective candidate who has a social profile.
The Next Step mobile app filters positions based on the
applicant’s capabilities and genuine interests and expertise.
Employee Referral Software
- Mobilize the super-connectors in your organization
- Reach your employees, engage them as recruitment ambassadors
- Curate your talent network with powerful automation
UK Job Crowdsourcing Network
@TiffanyStJames

8. http://www.talentbin.com/
@TiffanyStJames

9. http://connectedhq.com/
@TiffanyStJames

10. http://www.gild.com/
@TiffanyStJames

11. http://www.entelo.com/
@TiffanyStJames

12. The most socially responsible project worldwide?
Good People Projects here @TiffanyStJames

13. Leading talent and skills matching software
Source: http://goodpeople.com @TiffanyStJames

14. Trust in individuals
Edelman Trust Barometer 2013 here @TiffanyStJames

15. Must-have Top 10 Digital & Social Innovations

16. Evolving a strategy
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Strategy
Data and
CRM
People
skills
Business
Objectives
• What is your business trying to achieve?
• Can social help?
• Is it part of an integrated strategy?
(It should be..)
• Where are you on your social maturity?
• Do you have people skilled in social?
• Will you train them?
• Does your ATS or CRM include social?

17. Have a channel strategy for social media
Function
Facebook
YouTube
Twitter
LinkedIn
Blogs
Use
Company page, build community
Showcasing employee culture
Datamining, immediate opportunities
and growing relationships,
Corporate presence and groups to
romance talent and find people
Leadership, SEO, transparency
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop

18. Make your site engaging, use rich media
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop

19. Demonstrate processes, segment jobs
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop

20. Leaders & employees sharing social content
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop

21. Share on business-branded social platforms
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop

22. • showcase your culture and
employment brand
• fans = database of interested
users
• engage with fans & create a
community
• link back to your corporate
website/careers page
Manage engaged communities: Career fan page
Ernst & Young, Deloitte, Hallmark, Apple and the CIA
all have dedicated Facebook recruitment strategies
Facebook is being used as a strategy to connect with
passive candidates and to build long term talent pools
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop

23. Dedicated outreach channels and mechanisms
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop

24. Socialisation in the workplace
Get your
digital house
in order
Maximise
your social
channels
Grow
engaged
communities
Specific
outreach
Onboard
and develop
Onboarding Software
Social Performance
Management
Intranets with soft walls

25. Metrics, measurement and ROI
• What are your business objectives?
• How are they being measured?
• How can you evaluate the worth of your
social outreach to the business?
• What metrics are needed?
• How frequently?
• By whom?
• In what format?
• Develop your scorecard
@TiffanyStJames

26. Thank you, let’s keep talking….
Social Media Strategist
Tiffany St James
@TiffanyStJames
bit.ly/tiffanybio
slideshare.net/tiffanystjames
tiffany@stimulationltd.co.uk
@tiffanystjames
http://tiffanystjames.com
tiffanystjames

27. Embedding digital and social media capability in organisations